The Choice of Location Affects the Quality of Video Footage
If your organization is going to hire a production company to create professional corporate video footage, the choice of setting is important. We say this to all of our clients, but they may want to choose a location because of its proximity to their place of business or because they have an emotional attachment to it. We offer food for thought.
A typical movie filmed for Hollywood includes a team of people who go around scouting potential locations. These may differ radically from the initial locations imagined by the writers and even the directors and producers who soon join the project. Some scouts even shoot preliminary video footage so they can bring it back to share with the creative team. If Hollywood types would go to all this trouble to find the right locations, there’s certainly a method to their madness.
Choose Your Location Carefully for Better Results
We know that some of our corporate clients end up choosing our production company because we work in the areas of Maryland and Washington, D.C. Our proximity makes it easy to hire us for many projects in this region. While this is our base of operations, we can branch out to other locations to help clients achieve better results from their corporate video footage.
We Connect Settings to Each Project’s Goals
Every video project begins with a set of goals. At a minimum, we sit down with corporate leaders and try to understand their goals for each new project. It’s called brainstorming. We ask questions like these:
1. What do you want your viewers to do on a cognitive level after watching the proposed content?
2. What behaviors do you want viewers to adopt or to change after watching the video?
These are important questions that corporate trainers and school teachers ask themselves each day. The difference is that they don’t have so much money riding on each decision. The ROI of a corporate video project does depend on the answers to these questions. If you can’t answer questions like these yet, you could waste many dollars. We help you articulate your goals for a project before we address the matter of what settings to choose.
In the Video World, Location Matters!
Once we understand your goals for a project, we can brainstorm potential locations for each video segment. For example, a client requests that we film an entire video in nature. The goal might be to show employees interacting in a different setting, forming new bonds and moving towards synergy. The client might prefer this content to build rapport with viewers and to help them onboard successfully into the company’s culture. What’s more, outdoor settings provide different lighting and sound effects than we typically achieve in a studio. When you partner with our video production company, you don’t have to worry that there will be a lack of appropriate settings. We are happy to handle all scouting and provide suggestions for settings to our clients. We can even take you to several possibilities for each setting and let you choose.
We Expertly Handle Filming Challenges
Whether we will be able to get the right kind of footage in each location depends on the time of year, the lighting, the traffic patterns, the ability to get permits from local authorities, the weather, and other location-specific factors. We must also verify availability of actors and crew for each location. While we might like to film your video next to a waterfall at 4,000 feet, this is doable in June, but not in December.The devil is in the details when we choose locations for corporate video projects. To discuss the objectives for your proposed video, please contact us today.