Why Social Media Video Production Works
It helps to think of social media video as building connections with consumer audiences. If you’re a small business owner, then many of your readers are digital consumers who complete a transaction for a product or service entirely online or read about brands on their computer or mobile device.
They care about many topics related to each consumer brand, ranging from shopping cart technology to product descriptions. They want to interact seamlessly with your brand across all marketing channels. We wrote this blog to encourage business owners to use different marketing tactics and looking for corporate video production DC to engage more with consumers, especially through social media video.
Focus on the Customer Experience (CX) Through Corporate Video
Something to consider when adding social media video content, especially corporate video footage, to any of your company’s profiles is that you’re moving customers along a buyer’s journey. Don’t post content that contradicts your brand or that refers them to businesses that aren’t linked to yours (unless there is a specific purpose). On the Harvard Business Review blog, we learned that the person in your company who focuses on the customer experience must collaborate with others or no real change in a consumer’s interactions with your firm will occur.
This means that your CX expert analyzes data from your website, online store, social media profiles, and blog, and identifies problems that customers have with transactions. Then, he shares that information with other staffers. They discuss using web-based trends to improve the customer experience. When you introduce a new experience online or through social media video platforms, talk about it online. For example, use Facebook to interact more with customers. We saw this example on MINDBODY’s Facebook page, which assures customers that their staff typically responds to contacts within an hour.
Invest in Great Visuals
It’s easy to forget that you’re building a customer experience through social media video platforms. Your customers and prospects often interact with brands on multiple sites. They want to find consistency in all video editing Washington DC and creative content developed for them, but they also want your brand to be original. A brand that isn’t authentic loses its audience. Consider investing in great visuals, which includes paying for original imagery, graphics, and corporate videos and choosing the right format for visuals on each social media platform.
If you use a digital license for an image or a video clip instead of hiring corporate videographers DC to produce works that won’t be sold elsewhere, you risk violating copyright laws. You don’t want your company to build advertisements, social media posts, corporate video, or other kinds of digital imagery using material linked to other brands. A simple Google search reveals if a piece of content is original or if it is duplicated on the Web. A service such as Copyscape helps business owners determine if written content exists somewhere else online.
Reach Out to Diverse Consumers
Create a stronger brand voice by building corporate video and other kinds of social media content for multiple audiences. Members of the Baby Boomer generation, for example, are increasingly sitting at home and finding time for shopping online. We saw recently, for example, that Mitsubishi Heavy Industries created a company that gives jobs to people of retirement age. This includes those in their fifties and sixties and beyond.
We’re living in a world where people live longer. We were surprised to learn that, in about 30 years, the number of older people will be larger than the number of children. If you aren’t building social media video content to interact with older consumers, then you’re missing important chances to attract them to your online store. They have their own preferences, tend to have a higher education, and have financial resources and interests that could fuel growth in your business. It’s up to you to attract them to your products and to respond to their needs and wants. We can help if you contact us today!