Grab Your Audience’s Heart with Video Storytelling
Have you ever heard someone say, “The movie was three hours long, but it didn’t feel like it,” or “I read the entire book in one day?” People love a great story, and most would prefer to watch a great story than read it. Video storytelling can help get your brand’s message to the masses, but it’s also a way to grab your audience by the wallet. According to Invodo, 52% of consumers say watching product videos makes them feel more confident in their online purchase decisions. Effective video content and emotion-evoking storytelling will keep your audience on your website longer, boost your SEO rankings, increase conversion and give you the best return on investment.
Video Storytelling Increases Website Traffic
The average user spends 88% more time on a website that has video, per Mist Media. Video storytelling can increase your web traffic and improve your bottom line, but the story has to be memorable. Bland pleasantry will not affect your audience or compel viewers to take action. Take-me-somewhere-and-show-me-something video content is what grabs viewers and carries them through the entire experience without them thinking about abandoning your clip a few seconds after they push “play.”
SEO Rankings Increase with Video Storytelling
If you want to boost your SEO rankings, it’s time to turn to video storytelling. According to Forrester Research, it is 50 times easier to achieve a page one ranking on Google with a video.
Video Storytelling Increases Conversion
If you’re in a digital slump because visitors check out your site but don’t do much once they’re there, focus your attention on video content and production. Landing pages with video have up to 800% more conversions than the same page without a video, according to Orion21. So if you’ve already dedicated a lot of time to fine tuning your web copy but have little to show for it, you may have better luck with a video.
Improve Your ROI with Video Storytelling
Time, money and resources are spent on any type of storytelling you do, whether it’s a blog or social media post, an ad campaign or SMS marketing. So why not take the route that more people prefer? Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, Insivia reported.
Video Storytelling 101
Now that you know the benefits of a good video, let’s take a look at how to relay your story in an emotional, attention-grabbing way. It’s no longer enough for you to tell your audience that your product is great. The in-your-face sales pitch has become a marketing technique of the past now that consumers have become more particular about how they spend their money and time. So tell your company’s story with video, not a bombardment of information. Creating an introduction that pulls your audience in and makes viewers forget that they’re watching a promotional video is key to avoiding video abandonment. How did your company start? What problem does your product or service solve? How is my life better with it? Add a touch of emotion or hire a unique character to tell the story rather than stating the obvious (which doesn’t have to be done anyway with a good story).
For an example of good storytelling, watch Google explain Google+, which obviously could have been done in a techy, click-here-do-this way but wasn’t. The result? Video storytelling at its best.
Storytelling is the difference between looking up from your phone because you have to see the end of a TV commercial or impatiently waiting to click the “Skip Ad” button as the five-second clock ticks down. Great examples of video storytelling are the promos that make you laugh, cry or just want to see them again.