Animated Video in Your Marketing
There is no doubt about it: animated video is a powerful tool. Whether it’s leveraged to sell more car insurance, win awards, or entertain your six-year-old, animated video is everywhere.
Marketing videos has grown increasingly popular over the years, due in large part to its ability to visually engage and entertain consumers. Animated video gives you the power to demonstrate almost any product or service to your clients, without relying on actors or directors. The motion and color of seizes attention, easily explains complex issues, and demonstrates what has yet to be realized by your audience. It’s an effective marketing tactic that can be tailored to fit your budget and your brand’s demographic.
One of the greatest advantages of using animated video is the personalization of your brand. You can customize your own characters, backgrounds, and colors to fit your brand’s voice. Telling your company’s story is easier when supported by visually compelling elements. Also, it taps into your audience’s emotions, creating a bond between them and your company. In their article 8 reasons to use animation in marketing, WorkBrand explains “If done well, animation can showcase the flair of your business and enables the audience to connect with your brand as it’s brought to life through elements such as the use of colors, style of graphics, choice of music and voice-over. ”
Animation is Simple, Yet Effective
Animated video instantly draws attention to important messages and makes efficient use of consumer attention spans by showing your products or services, rather than explaining them in long and often drawn-out white papers or news articles. It also allows you to reduce complex topics to simple, friendly visuals and emphasize character expressions. Explainer videos (short informative videos, usually 2 – 3 minutes in length) are becoming increasingly popular. In their article Why animated #videos trump traditional video #marketing, Smart Insightsexplains why Explainer animation videos are such an effective marketing tool: “They get the message across in a simple and quick way by allowing the producer to focus 100% on representing the content that matters while stripping away any non-relevant detail. Consequently however, leading production houses have become more in-demand and therefore more expensive, placing them beyond the reach of many marketing budgets.”
Roll Out a New Product or Service
Animated video is a fantastic way to clarify, explain, or promote a product. You can utilize it for a section of your video, or opt for an entire Explainer video, complete with animated graphics, background music and an eloquent voiceover. It can also provide your website with special effects that would otherwise be cost prohibitive, such as with live action, location shots, explosive scenes, or fast action car races. Caricature drawings are funnier than live action comedians, and when used appropriately can make your product more appealing and relatable.