Does Your Video Marketing Campaign Stand Out?
Do you use green screen video for your business? Do you ever need green screen tips? In the online world of competitive inbound marketing, nothing makes quite the splash like a fun and informative video. There’s no denying that in the past year alone, the power of video has skyrocketed.
Social media platforms are integrating their own native video features rather than relying on YouTube hosting, and the big names are competing to see who can make the most convenient avenue to virality. As a business looking to optimize your digital marketing strategy through video, deciding what kind of video to make is an important choice.
The fact of the matter is that so many businesses have adopted a savvy video marketing campaign for brand leveraging that it’s time for ambitious companies to find a way to stand out in the crowd. There are lots of DIY, how-to videos, and interview style episodes that try to help businesses construct a video marketing campaign unique from the rest, but one technique that is common in the filming industry and under-used in the social sphere is the green screen!
With green screens and an excellent piece of chroma key software, you can host your videos from anywhere in the world – or even the vacuum of space! This is your opportunity to create fun, and unusual effects or even take your hosts into a variety of fantasy worlds. The trick to successful green screen filming is using these green screen tips to ensure your videos are fun and professional!
Professional Green Screen Tips For Your Video Marketing Campaign:
1) What Should I Not Wear In Front Of A Green Screen?
Don’t wear green
The first thing for first-time chroma key users to understand is that whatever the key is set to be what the green screen image will be projected on. Green is often used because it is the brightest distinct color and is the easiest color for the computer to identify and paint over. However, if there is any green on the actors, set pieces, or props, it will pick up the projected image. This can be great for floating head effects, but bad for a shirt that makes host’s torso disappear.
2) How Do I Light A Green Screen?
Light the screen and subjects separately
The way your screen is lit will reflect how well it takes the chroma key image. A shadowed section or wrinkle will change the shade of green and will show in the final cut. However, this does not change the fact that your subjects need to be lit in a way that matches the projected background image with the right color light coming from the correct direction.
To serve both purposes – an evenly lit screen and dynamically lit subjects – you’ll want to keep the subjects and the screen distant from each other and light them separately.
3) How Do I Make Sure My Green Screen Is Clear And Of The Highest Quality?
Don’t let the camera focus on the screen
The clearest and highest quality green screen work involves an incredibly smooth green background. The closer to the same shade of green for the whole background, the better. This means the thing you want least is for the camera to pick up the detail about your green screen material. That detail is, in essence, darker and lighter pixels in the image where you would prefer to have smooth green.
A lot of techniques have been used to smooth and even out the way a green screen appears on camera, and one of the best is to simply keep the background out of focus. Make sure your focus is on the subjects and actually seek to unfocus the background green screen as much as possible.
4) How Do I Eliminate Reflection Of The Green Screen?
Make sure to use a matte green screen
One of the biggest challenges when working with a green screen is handling the fact that colors reflect out and shy objects reflect everything around them. You need the green screen to reflect zero green onto the hosts, set, and props, or it will mess up the chroma key.
For this reason, one of our best green screen tips is to make sure to use a matte green screen that diffuses light rather than reflecting it. You should also watch out for all reflective objects to ensure that they only reflect what you intend them to reflect.
Join us next time for the second half of this two-part article where we’ll talk about green screen tips for your video marketing campaign including shadows, wrinkles, blondes, and more! For more information about video production for your digital and social media marketing campaigns, contact us today.
5) How Do I Avoid Casting Shadows On The Scene?
Avoid Casting Shadows on the Scene
Lighting is almost always the trickiest part of working with a green screen, and visible shadows could prove to especially problematic to your video marketing campaign. This is because even if you get the light to look right on your subjects, the shadows may still fall in the wrong places for the light you’ll be using in the green screen image. If you can, use multiple light sources and careful placement to make sure that nothing in the scene casts a shadow where it shouldn’t.
6) How Do I keep The Light Even On A Green Screen?
Use diffuse light to keep it even
Speaking of managing your light sources, with more green screen tips its tough to remember all of them, but to avoid both reflections and distinct shadows by making sure your light is diffused and hits diffusing materials. Shoot through a frosted filter and use a combination of cloth and matte paint to reduce the possibility of clear reflections or conflicting shadows.
7) How Do I Get Rid Of The Wrinkles And Ripples On A Green Screen?
Spray down your screen to fight wrinkles
There are a lot of different ways to make a green screen or an entirely green environment. You can do it with paint, paper, sheets, and even framed screens. If you use anything that drapes or hangs to construct a green screen for your video marketing campaign, getting rid of the wrinkles and ripples in the screen can often be a serious challenge.
One way that has been found to work for making green screen fabric behave is a wide angle spray bottle. Thoroughly spray down your fabric dispensing water evenly over the surface. The water will make it heavier and force it to hang straight. Let the screen dry for an hour or two and try shooting again. Results are best if you can let the green screen dry completely after the spray down.
8) What Must I do If I Must Wear Green in Front Of A Green Screen?
If you must wear green, use a blue screen
Want more green screen tips? Whether it’s a potted plant, the host’s costume, or even a salad on stage, it’s important to remember that all green things are a problem when working with a green screen.
So how do the pros do it? Chroma key can work almost as well at spotting bright blue. This means that you can wear and use green items in your scenes as long as you switch over to blue screens, adjust the chroma key, and avoid putting blue into the scene instead.
9) What Happens If I have Blonde hair In Front Of A Green Screen?
Blonde hair will appear greenish and be wiped out by the green screen image
The chroma key set for greens can be very sensitive, and any shade seen as close to green can be a problem, especially complex yellow shades. Blondes pose an unusual problem for green screening because of their yellow hair. Their hair is also more likely to reflect a small amount of green color from the background, making it more likely that blonde hair will appear greenish and be wiped out by the green screen image.
10) How Do I Increase The Visual Engagement In Videos?
Use interesting camera angles
The vast majority of people new to green screen imagine the scene with the hosts facing directly away from the green screen and toward the camera. This linear viewpoint creates flatter images and is less interesting to look at than a shot with the green screen filmed at an angle different from straight-on. Remember to use interesting lighting and camera angles to increase the visual engagement in your videos, which will make your whole video marketing campaign more interesting to watch.
11) Who Do I Hire To Create The Perfect Video Marketing Campaign?
The 11th tip, of course, is to hire us. We are Emmy Award Winning Videographers. Feel free to email us at email@example.com or call us at 301 570 0791