Using Professional Video Content to Increase Website Engagement
Many companies marketing traditional products or services could do more in 2018 to expand their consumer base and increase website engagement through professional video content, especially by updating their website content. For example, they might commission a video production provider like ours to produce high-quality videos and add them in strategic places to the corporate website.
Companies can also craft better content for social media pages (i.e. LinkedIn and Facebook) and create blog posts to explain their professional video content (which might have originated for the purposes of employee or vendor training or specific marketing campaigns). Other companies want to build buzz for new apps they will launch in the App Store or Google Play.
It’s hard to say how consumers might find your brand – it might even happen by accident – but, when they do, they find videos easy to follow and may take actions in response to what they watch. Whether you’re marketing a digital download or a shippable product, we want to help your sales increase through targeted video content. We put together these questions to help your marketing team review the current content on your website and social media pages to determine how to increase website engagement through video content.
1. Does Your Website Tell Stories?
If you’re selling adorable baby dresses that Princess Charlotte might wear, you could add a feature post about them on your blog. The blog post would highlight things like the fact that since William and Kate are expecting a third child, there are more profits expected from baby-related products. By creating content such as this that tells stories, you’re also making it easier for consumers to connect with your website and form a relationship with the product you’re trying to sell.
2. Do You Share Content Related to Your Employees?
Somewhere on the site, perhaps on a special brand channel or on the blog, you can picture employees doing things in the course of business operations. Or, you could have employees share their insights about the products you sell in the online store! According to HubSpot, “53% of marketers say blog content creation is their top inbound marketing priority.” Talking about employees’ real-life experiences on the job gives you endless blog material.
3. Do You Study How Visitors Reach Your Site?
One report from eMarketer found 6 in 10 small business owners cannot track the return on investment for their social media activities. If you don’t know which social media activities have the highest conversion rate, for example, then it’s hard to plan future content to duplicate those results.
4. Are You Growing Enough?
Many websites that we have worked on over the years belong to small business owners. These companies were able to find a niche in their market and sell their products. However, not all of them survived the test of time. One survey from Wasp Barcode Technologies found that 41 percent of small business owners in companies with 5 to 10 employees were concerned with growing revenue while 50 percent of them were worried about increasing profits.
Increase Website Engagement With Video Content From Foundation Digital Media
When you work with a digital video marketing firm, you ensure that all your business website will maximize the returns on inbound traffic. We’ve seen that most apps, for example, going to market will experience an initial sales peak, but then they will level off. The app’s creator may invest considerable effort in building the website’s professional video content for the launch, but then the same company will neglect video marketing over time.
If you’re happy with your website’s current performance as it relates to the sales of products or services, we encourage you to ponder the types of content required in the near future. For example, your social media marketing campaign might be going well right now, and you could be thinking of hiring another person to answer the phones. However, if your competitor launches a better website with engaging professional video content, you could quickly lose market share. Don’t neglect to make website updates and improvements for the benefit of video consumers!
For more details on sourcing new video content for your website, please contact us today.