This is literally the first thing most people ask.
Itʼs a great question obviously but difficult to answer without a detailed vision of your goals.
We like to use a home building analogy. What kind of home do you want us to build? Single family, townhome or condo? What extras would you like inside?
A lot is dependent on your budget and style. Be open, communicate what you have to work with. Often we are able to match expectations with an understanding of your budget. Most importantly, always remember cost has nothing to do with production value!
Video production is exciting and cool. Lights, camera...well you know the next line. This is why we ultimately got into this business years and years ago. Itʼs a lot of fun. We want that to convey in every project that we do. Thereʼs nothing worse than working with a crew that thinks theyʼre a little too cool for the room.
Obviously, some subjects are more sensitive than others, but we want to make the experience an enjoyable one.
Act like the camera's not there...
This can certainly seem easier said than done, but it really is that simple. People look their best in video when they seem at ease, relaxed and natural. Itʼs too easy to sense unease and anxiety through the camera. Memorizing responses is also a big no no. Just talk about things youʼre already knowledgeable about. Mess up? Fine, we just start over...no biggie!
The only way to avoid it is to really try to trick your mind that the camera really isnʼt there at all, youʼre just talking to the interviewer like youʼre having a conversation with a friend. There are situations where we can strip down the gear and use a light footprint so the set can be a little less intimidating. We havenʼt lost anyone yet!
Typically, a standard project can be turned around in 7-10 business days from last day of filming. Weʼre only as fast as the approval process allows but this window of time is a pretty good starting point depending on size of the project and number of videos needed.
Typically weʼll back up the raw files and keep them for a year. Often times clients will want to freshen up a project, add content and build from the original. This is a great example of ROI when using a professional video production company.