New Features of Final Cut Pro 10.8.1
Discover the New Features of Final Cut Pro 10.8.1: A Comprehensive Guide Final Cut Pro has long been a staple in the world of video editing, and the recent release of Final Cut Pro 10.8.1 brings an array of exciting new features and enhancements that will elevate your editing experience. Whether you’re a seasoned professional […]
Celebrating Excellence: Montgomery County Chamber of Commerce 2024 Business Awards
Foundation Digital Media’s Impact The Montgomery County Chamber of Commerce (MCCC) is gearing up for the highly anticipated MCCC 2024 Business Awards , an annual event that recognizes the remarkable achievements of local businesses. This year, we are thrilled to announce our continued partnership which will involve producing a series of engaging documentary style videos […]
The Sony FE 85mm F1.4 G Master II
The Sony FE 85mm F1.4 G Master II: Redefining Portrait Perfection Sony’s latest addition to its renowned G Master series, the FE 85mm F1.4 GM II, has arrived, and it’s nothing short of a game-changer for filmmakers and photographers alike. Building on the success of its predecessor, the new 85mm F1.4 G Master II combines […]
Enhance Your Video Messaging and Engagement
Tips for Effective Video Communication: Enhance Your Video Messaging and Engagement In today’s digital landscape, video communication has become an indispensable tool for businesses and individuals alike. Whether you’re hosting virtual meetings, creating marketing content, or engaging with your audience through social media, mastering effective video communication is crucial for conveying your message clearly and […]
Video Production in the Construction Industry
Leveraging Video Production in the Construction Industry: Enhancing Communication and Efficiency In the dynamic and high-stakes world of construction, effective communication and precise documentation are essential for project success. Video production has emerged as a pivotal tool that not only streamlines processes but also enhances collaboration, safety measures, and project management in the construction industry. […]
Enhancing Legal Practice Through Video Production
Enhancing Legal Practice Through Video Production: A Modern Tool for Legal Professionals In the fast-evolving landscape of legal services, the integration of video production has emerged as a powerful tool that not only enhances communication but also elevates the efficiency and effectiveness of legal practices. From courtroom presentations to client consultations, video production offers myriad […]
Final Cut Pro X Version 10.8: A Comprehensive Guide
Exploring What’s New in Final Cut Pro X Version 10.8: A Comprehensive Guide In the fast-paced world of video editing, staying updated with the latest software innovations can significantly enhance productivity and creativity. Apple’s release of Final Cut Pro X Version 10.8 introduces several exciting features and improvements designed to streamline workflows and elevate editing […]
Gigi Godwin Tribute Documentary
We were thrilled to produce this short documentary tribute for MCCC President/CEO Gigi Godwin. Her 17+ years of service to the Montgomery County Chamber of Commerce and regional business communities was recognized at the MCCC’s Annual Dinner last night in Rockville. Her impact has been immense. Screening Video below…
Unlocking Funding for Your Documentary Project: A Comprehensive Guide
Funding for Your Documentary Project Embarking on a documentary project is an exciting journey, but one that often requires substantial financial support. From equipment costs to travel expenses and post-production necessities, funding is crucial for bringing your vision to life. In today’s digital age, leveraging online platforms and innovative strategies like HPE (High-Performance Engines) can […]
Video Production Hotbeds: The Rising Star Of Washington DC
Video Production Hotbeds: The Rising Star Of Washington DC In the realm of video production hotbeds, certain cities have long held the spotlight, celebrated for their bustling creative communities and dynamic filming locations. However, amidst the traditional heavyweights like Los Angeles and New York City, an unexpected contender has been making waves: Washington D.C. Far […]
NAB 2024 Las Vegas
Unveiling the Future of Media: A Recap of NAB 2024 in Las Vegas As the premier gathering for media, entertainment, and technology professionals, the National Association of Broadcasters (NAB) conference and expo never fails to deliver an exhilarating showcase of innovation and creativity. In 2024, against the backdrop of the vibrant city of Las Vegas, […]
Meet the Crew: The Field Producer
The Critical Role Of The Field Producer If you’re a video production company or a freelance videographer, you probably know how important it is to have a good field producer on your team. A field producer is a key member of any video production shoot, responsible for ensuring that everything runs smoothly and efficiently. In […]
Roles in the Video Industry
Navigating the Reel World: Unveiling the Spectrum of Roles in the Video Industry Introduction: In the dynamic realm of the video industry, a multitude of roles collaboratively weave magic on screen. From the inception of an idea to the final cut, each stage demands specialized skills and expertise. In this blog post, we’ll embark on […]
10 Great Ideas for Your Next Corporate Video
Unleashing Creativity: 10 Great Ideas for Your Next Corporate Video In the fast-paced world of corporate communication, videos have become an indispensable tool for businesses to convey their message effectively. Whether it’s for internal training, external marketing, or brand building, a well-crafted corporate video can leave a lasting impression on your audience. If you’re looking […]
Fading To Black…
Mastering the Art of Fading to Black: A Cinematic Journey In the realm of filmmaking and video production, the art of transitions plays a crucial role in storytelling. Among the various techniques used, one that stands out for its subtlety and emotional impact is the “fade to black.” This timeless transition has been a staple […]
The Essential Guide to Backing up Camera Media in the Field
Backing up Camera Media in the Field In today’s digital age, cameras have become an indispensable tool for capturing our most cherished memories, documenting breathtaking landscapes, and immortalizing life’s precious moments. Whether you’re a professional photographer on assignment or an enthusiastic traveler exploring the world, safeguarding your camera media is of utmost importance. In the […]
How To Successfully Fail at Filmmaking: A Humorous Guide to Creative Missteps
The Art of Successfully Failing at Filmmaking: A Humorous Guide to Creative Missteps Introduction Welcome to the world of filmmaking, where creativity and persistence often lead to groundbreaking masterpieces. However, for those who seek a more unconventional path, we present a lighthearted guide on how to “successfully” fail at filmmaking. Embrace the absurdity of it […]
Video Production Partnerships
Powering Success Through Video Production Partnerships In today’s rapidly evolving business landscape, effective communication and engagement are essential for corporate success. One powerful tool that has emerged as a game-changer in this regard is video content. Videos engage, educate, and inspire audiences like no other medium, making them a valuable asset for businesses striving to […]
The Power of Empowering Stories
Why They Matter and How They Inspire Positive Change In a world full of diverse perspectives and experiences, empowering stories have emerged as a powerful medium to create a positive impact. These tales of resilience, courage, and personal growth resonate deeply with audiences, inspiring them to overcome challenges and embrace change. In this blog post, […]
Embracing Camera-to-Cloud
Embracing Camera-to-Cloud: The Time-Saving Revolution in Production In the dynamic world of modern production, time is of the essence. Reducing production time not only boosts efficiency but also saves resources and accelerates time-to-market. With the advent of cutting-edge technology, the integration of Camera-to-Cloud solutions has emerged as a game-changer in the industry. This transformative approach […]
Final Cut Pro Version 10.6.7 Update
Unveiling the Cutting Edge: Final Cut Pro Version 10.6.7 Update For video editing enthusiasts and professionals, Final Cut Pro has been the epitome of innovation and efficiency. With each update, Apple strives to enhance the editing experience further. And now, with the much-awaited release of Final Cut Pro Version 10.6.7, users are in for a […]
Lens Spotlight: Sony’s 24-70 G Master
Sony’s 24-70 G Master Sony, a leading name in the world of imaging and electronics, has once again stunned the photography community with its latest masterpiece – the Sony 24-70mm G Master lens. This versatile lens has been designed to cater to the needs of professional photographers and enthusiasts alike, offering an unparalleled combination of […]
The Power of Video in Healthcare Marketing
Video Storytelling Builds Trust with Prospective Patients and Healthcare Professionals In today’s digital age, healthcare providers face numerous challenges in gaining the trust of prospective patients and healthcare professionals. With an abundance of information available online, it has become essential for healthcare organizations to employ video in healthcare marketing strategies to connect with their target […]
Meet The Crew: Director of Photography
What Is a DP? If you’re new to the world of video production, you may have heard the term “DP” thrown around quite a bit. So, what exactly does a DP do on a video production shoot? In short, the DP (director of photography) is responsible for the overall look and feel of the video. […]
Video Documentaries
Video Documentaries are powerful storytelling tools They have the ability to educate, entertain, and inspire audiences around the world. Whether you’re an aspiring filmmaker or an experienced documentary producer, pricing your project can be a challenging task. In this blog post, we’ll explore some of the factors that go into pricing a video documentary, and […]
Meet The Crew: The Gaffer
The Gaffer When it comes to producing a high-quality video, there are many moving parts that need to work together seamlessly. One of the most important roles on a video production shoot is that of the gaffer. In this blog, we will take a closer look at what a gaffer does and how their work […]
Color Grading, What is it?
Color Grading It’s a vital part of video production that helps to establish the look and feel of a project. It is the job of the colorist to bring out the best in the footage and create a cohesive visual narrative. In this blog, we will explore what a color grade does and why their […]
Meet The Crew: The Grip
The Grip, Your Swiss-Army Knife of The Video Production and Film World When it comes to video production, there are many roles and positions that play a crucial role in ensuring that the end product is of the highest quality. One such position is that of a Grip. A Grip is a crucial member of […]
Washington D.C., An Incredible Market For Video Production And Business
Washington D.C. is one of the most vibrant and exciting cities in the United States It is the capital city of the country and a hub of political, economic, and social activity. With its rich history, beautiful architecture, and diverse population, Washington D.C. offers a unique and attractive market for businesses and video production companies. […]
Do’s and Don’ts Of Working With Video Production Companies
Do’s and Don’ts Of Working With Video Production Companies Video production is a highly competitive industry, and as a video production client, it’s essential to understand the do’s and don’ts of working with video production companies to ensure the success of your video project. From setting clear objectives to providing timely feedback, every aspect of […]
The Ever Versatile (and still relevant) Sony A7S III
The Sony A7S III: Still A Versatile Filmmaking Tool for Professionals When it comes to filmmaking, having a versatile camera is crucial. The Sony A7S III is a camera that offers just that – versatility. This camera is perfect for both professional filmmakers and enthusiasts who want to take their videos to the next level. […]
Aputure 300 LED Light
Why the Aputure 300 LED Light is a Must-Have for Filmmakers As a filmmaker, having the right equipment is crucial to capturing the perfect shot. One tool that should be in every filmmaker’s arsenal is a reliable LED light. The Aputure 300 LED light is a versatile and convenient lighting option that can enhance any […]
Essential Marketing Videos
5 Essential Marketing Videos Every Business Needs As a business owner, you know the importance of having a strong digital presence. Video marketing is becoming increasingly popular as an effective way to reach and engage with your audience. With more people consuming video content than ever before, now is the time to consider adding some […]
Video Formatting Guide
Video Formatting Guide for Social Media: Maximize Your Reach and Engagement As the popularity of video content continues to rise on social media, it’s important to know how to format your videos for maximum reach and engagement. In this video formatting guide, we’ll cover the best video formats and dimensions for different social media platforms, […]
Poker and Storytelling
How Playing Poker Can Help You Be a Better Filmmaker. Have you ever wondered how to craft better stories for your films? It’s no secret that storytelling is a key element of filmmaking, but what might come as a surprise is that playing poker can help you become a better storyteller. That’s right, the same […]
Coaching a CEO or Executive for an On-Camera Teleprompter Read
Teleprompter Coaching For a CEO or Executive When it comes to producing an effective video, the words matter just as much as the visuals. When it comes to speaking on camera, one of the best ways to ensure that your message is clear and concise is by using a teleprompter. But how do you coach […]
When to Hire a Professional Video Production Company
When is it Time to Hire a Professional Video Production Company? Creating a video for your business can be a great way to showcase your products or services, engage with customers, and build brand awareness. However, creating a professional-looking video is not always easy, especially if you don’t have the necessary skills or equipment. In […]
Remote Content Creation
5 Strategies for Remote Content Creation Creating content remotely can be a challenge, especially when it comes to staying organized and productive. However, with the right strategies in place, it is possible to create high-quality content from the comfort of your own home. In this blog post, we will discuss five strategies for remote content […]
Budget for Your Business Video
Creating a Foolproof Budget for Your Business Video Achieving success with your business video requires proper budgeting and planning. You only have one chance to make a good first impression, so it’s important to get the details right. In this blog post, we will discuss the key components of creating a foolproof budget for your […]
Washington DC Video Agency
Why Hire a Washington DC Video Production Agency? The Washington DC area is home to some of the most experienced and talented video production agencies in the country. With their decades of experience, these companies know how to create stunning videos that will attract viewers, generate interest in your product or service, and help you […]
Latest Video Marketing Trends
Tips for Staying Up-to-Date on the Latest Video Marketing Trends Video marketing is constantly evolving. What worked last year may not work well anymore, and what’s popular right now might be old news by the time you finish reading this sentence. So how can you stay up-to-date on the latest video marketing trends? Here are […]
Using Video On LinkedIn To Up Your Marketing Strategy
The Importance of Using Video on LinkedIn to Amp Up Your Marketing Strategy Using video on LinkedIn in your marketing strategy can help increase your audience, command more attention, share your brand, boost your earnings, target the right audience, and get more traffic. You’re missing out on a massive opportunity if you’re not using video on […]
Video Editing For Continuity
Video Editing For Continuity: Definition, Tips, and Tricks to Keep Your Audience Engaged Video Editing For Continuity is the art of creating a smooth and cohesive experience for video viewers. It involves putting together all the shots (scenes) in your film or video to make a flowing, cohesive story, which means paying attention to things […]
BTS Photos
Behind-the-scenes images always seem to spark interest. There’s a lot that goes into the final images you see in films, documentaries, or even corporate video work. Below are a couple of quick samples from a recent shoot at Miles & Stockbridge in Washington DC. This particular location featured some beautiful city backdrops with lots of […]
How to Use Creative Sound Design in Your Marketing Videos
How to Use Creative Sound Design in Your Marketing Videos As a marketer, you know that video is a powerful tool to reach your audience. And one of the best ways to make your videos stand out is by incorporating creative sound design. Good sound design adds realism and emotion to your marketing content and can help […]
Evergreen Content: How to Keep Your Videos Valuable and Relevant
Evergreen Content: How to Keep Your Videos Valuable and Relevant You spend a lot of time making sure that the video content you create is as effective as possible for your brand. Making videos can be a huge investment of time, money, and other resources, so you want to make sure that your efforts will […]
6 Reasons to Add Custom Videos to Your Website
6 Reasons to Add Custom Videos to Your Website With the sheer volume of websites on the internet today, you want to do something that will set you apart from your competitors. One way to ensure that customers return to your page over the local competition is to add custom videos to your website. This […]
How to Create a Video Marketing Content Calendar
How to Create a Video Marketing Content Calendar Your company stays abreast of all of the video production trends in the Maryland and Washington, D.C., areas. You and your team may be excited by the prospect of creating new content for both the employees at your company and your customers. However, you need a clear schedule and […]
The Importance of Storytelling
The Importance of Storytelling Within Documentary Films Documentary films have long been exploring hard topics and tackling social issues. Oftentimes, filmmakers are compelled to expose the facts, but they neglect the importance of storytelling in their movies. Storytelling is an essential component of a hard-hitting documentary. It fosters a sense of connection with the audience, […]
Include Video in Your Company Presentations
5 Reasons to Include Video in Your Company Presentations Many business professionals understand the importance of routine company meetings but wish that there was a more exciting way to take on these tasks. Employees dread going to yet another meeting filled with facts, figures, and dry slideshow presentations. This is why many companies are now […]
Whiteboard Animation Videos
The Dos and Don’ts of Whiteboard Animation Videos You are looking for a fresh and creative way to engage your audience, whether that means your staff or your customers. Whiteboard animation videos are growing rapidly in popularity, making it more likely that your company will want to create these types of videos. Unfortunately, there are […]
Choosing Background Music
The Art Behind Choosing Background Music for Corporate Videos Whether you want to improve your company’s YouTube channel or boost your social media profile, you need to consider every aspect of your company’s videography. Most companies consider the script and message they want to share with the world, but they neglect one of the most important aspects of […]
Create Engaging Onboarding Videos
Top Tips to Create Engaging Onboarding Videos for New Hires Whether you are creating video material for customers or new hires, the goal should be to create captivating content that holds your viewer’s attention. The first five seconds should be enough to hook your audience, so they watch the rest with rapt attention. This is the key […]
Video Production News
8 Video Production News Sites to Keep in Your Rotation If you’re looking to succeed in the video production space, you have to begin by accepting that you will never know everything there is to know about video production. Because of that, it behooves us to constantly surround ourselves with the knowledge of others to […]
Final Cut: Video Editing
The Final Cut: Your Vision with Award-Winning Video Editing Video is a form of media that has been around for decades but continues to see explosive growth. It’s undeniable that video is the sleeper agent of marketing. Almost every social media platform has updated its algorithm to make videos have more of an impact than […]
How to Keep Viewers Watching Your Video
The 5 Second Rule: How to Keep Viewers Watching Your Video In a perfect world, the very second a visitor lays their eyes on your video, they’re hooked. Unfortunately, it is extremely rare for things to be quite that simple. Realistically, you have five seconds to hook a visitor into your video before they decide […]
5 Creative Ways Modern Companies Use Video Content
5 Creative Ways Modern Companies Use Video Content There are many tried and true ways that companies use video content, but the top companies around the world know how to kick things up a notch. If you’re ready to take your video content to the next level, take a look at some of the most exciting […]
Behind the Scenes: Storyboarding
The Importance of Storyboarding Storyboarding is a key step in all types of video production, whether it’s for your internal videos and marketing content or a major Hollywood production. But what is storyboarding? It’s a process that’s used for in-depth and detailed preparation and planning in regard to how you’re going to tell your story. Organizations […]
How to Clean and Maintain Video Production Equipment
Cleaning Video Production Equipment When creating any kind of video content, it is essential to respect the value of the equipment used to create it. Whether you have a small kit for just starting out in video content or you’re managing a full-scale production set, you have to always factor the costs associated with your […]
Small Business Leader
Small Business Leader Of The Year We’re getting close to the premiere of the Montgomery County Chamber Of Commerce Business Awards. This virtual event highlights the leaders and innovators that call Montgomery County home. This year’s Small Business Leader Of The Year is Mitchell Wool, Owner of the Bean Bag Deli and Catering. Hungry?
Global Impact Award Preview
MCCC Global Impact Award Preview Here’s a sneak peek from the Montgomery County Chamber of Commerce 2021 Business Awards Broadcast. This year’s Global Impact Award winner is Rockville-based U.S. Pharmacopeia. . The MCCC Business Awards Premiere is set for November 4th
Camera Stabilization For Video Content
Camera Stabilization For Video Content Do you ever wonder how the movies you watch and the TV shows you see or even the spectacular video content you stream always looks so smooth and easy to follow? The reason for that lies in the form of every video production specialist’s secret weapon: camera stabilization. These nifty […]
MCCC Visionary Awards Sample-Univ. Of Maryland
2021 Visionary Award Teaser Here’s another sample from our upcoming collaboration with the Montgomery County Chamber of Commerce (MCCC) and the 2021 Business Awards…Stay Tuned!
Avoiding Mistakes In Your Corporate Training Videos
6 Mistakes to Avoid in Your Corporate Training Videos Corporate training videos can be a great way to instill knowledge to employees within an organization. At best, they can be engaging, fun, and highly effective. However, there are some common mistakes that companies make that can negatively affect their training videos. When you want to […]
Slow Motion Video Content
Getting Started With Slow Motion in Your Video Content When we approach video content, we aspire to create media that is as cinematic as possible. We take lessons from film and apply them to all sorts of different kinds of video content suited to any project. There’s no doubt that one of the best ways […]
How to Use Green Screen Backgrounds in Your Video Content
Green Screen Backgrounds in Video Content When making video content, we filmmakers have to use every tool at our disposal to set our content apart from the vast sea available to the average consumer. While not all projects or budgets are the same, that doesn’t mean we have to ever sacrifice quality when making professional […]
Video Production Trends for 2021 and Beyond
Video production trends for Washington DC Video Production Companies has become one of the best ways for businesses to provide instant access to the information their customers and prospects need. Just like many other aspects of content marketing, video production trends have changed over the years. In order to achieve the level of success you […]
Evaluate Your Video Content
7 KPIs You Should Be Using to Evaluate Video Content There’s nothing more exciting than rolling out a new video project or campaign for the first time. All of your hard work spent developing, shooting, and tinkering is finally going on display to tell the world about your brand or product. It can be easy […]
Breaking Down the Sony FX6
Gear Breakdown: Sony FX6 Cinema Camera Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington D.C. video production and […]
10 Apps That Should Be in Your Video Production Toolbox
What’s In Your Video Content Production Toolbox? There are so many different components when it comes to producing video content. From the initial drafting phase to shooting live footage, and completing a full edit, just putting a video together can feel like quite the process. While that is sufficient to create any simple video project, […]
Unboxing The RED Komodo 6K Digital Cinema Camera
Gear Breakdown: RED Komodo 6K Digital Cinema Camera Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington D.C. […]
Zoom H8 Eight Track Handy Recorder
Gear Breakdown: Zoom H8 Handy Recorder Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington D.C. video […]
High-Quality Video Interview Content
Keys to Shooting Video Interviews The process of shooting an incredible video interview is a great example of a case where a simple thing can be the most complicated. In such a simple format, it becomes a difficult question of determining what small details can be improved to really make your interview content stand out. […]
Basic Lighting Techniques When Making Video Content
Lighting Techniques for Video Content Often taken for granted in the medium of video production is the effect that everything besides the camera has on the finished product. There are many items that fall under this category (like talent selection, scriptwriting, and sound design) but chief among them in your mind when planning your next […]
DJI RS II & RSC II
Gear Breakdown: DJI RS II & RSC II Gimbals Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington […]
Working With a Boutique Video Production Company
How to Work With a Boutique Video Production Company Far too often, small-to-medium-sized business owners attempt to learn the ropes about everything related to their businesses—especially branding and marketing. This, unfortunately, leads to thousands of dollars worth of equipment and time wasted, and perhaps even a video that wasn’t exactly what you envisioned. There are […]
How to Record the Best Audio For Video Content
How to Record the Best Audio For Video Content When shooting video content and digital media, there are a lot of variables to consider. Some, like choosing the right talent and the quality of the camera, can appear quite noticeable immediately when creating your content. Other details are not quite as overt. At the top […]
Managing a Remote Video Production Workflow
Keys To Managing a Remote Video Production Workflow With all of the changes the world is experiencing as a result of the ongoing COVID-19 pandemic, it is no surprise that many of us are having to re-tool our entire systems of working. One of the many solutions has been to take part or all of […]
How to Get Started With Animated Infographic Videos
Getting Started with Animated Video Infographics In digital marketing one of the hardest things to convey effectively is, simply, data. How do we educate the viewer while also engaging and entertaining them at the same time? How do we turn boring but important knowledge and package it in a way that will reach people. It […]
Breaking Down the New Blackmagic URSA Mini Pro
Blackmagic URSA Mini Pro 12K Camera Gear Breakdown Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington […]
12 Types of Marketing Videos You Should Be Using Right Now
Sales Funnel Marketing Videos Whether you’re new to digital marketing or you’re simply looking to take your struggling conversions to the next level, it’s time to consider video as more than just something for TV and social media. No place is that more clear than when it comes to using video content as part of […]
Beginners Guide to Hosting a Professional Live-Stream
Beginners Guide to Hosting a Live-Stream Whether your marketing outreach has become unexpectedly limited due to the ongoing COVID-19 pandemic or you’re just looking for new ways to reach your customers/audience, live-streaming content is critical to developing a stronger relationship with your network. From hosting seminars, Q&A’s, marketing events, and more, the options for the […]
Drones in Your Next Corporate Video Project
Why You Should Be Using Drones in Your Next Corporate Video With the right video content, you can do just about anything. From advertising a product to educating your audience and even training your employees, there is no end to the potential that arose from the advent of video and digital media in all of […]
How to Record the Best Audio For Video Content
How to Record the Best Audio For Video Content Production When shooting video content and digital media, there are a lot of variables to consider. Some, like choosing the right talent and the quality of the camera, can appear quite noticeable immediately when creating your content. Other details are not quite as overt. At the […]
Breaking Down the New Sony A7S III
Sony A7S III Breakdown Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington D.C. video production and elsewhere. We’d love […]
The Best Video Editing Software for All Skill Levels
The Best Video Editing Software for All Skill Levels and Prices in 2020 With the right video content, you can do just about anything. From advertising a product to educating your audience and even training your employees, there is no end to the potential that arose from the advent of video and digital media in […]
Breaking Down the New Canon C300 Mark III
Canon C300 Mark III Breakdown Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington D.C. video production and elsewhere. […]
How to Make More Effective Video Ad Content
How to Make More Effective Video Ad Content It would have been hard to believe that making effective video ad content could become more important to any small business or organization in 2020. Yet as we continue to grapple with the lingering effects of the COVID-19 pandemic that has forced so many into self-isolation for […]
Best Live-Streaming Video Cameras
Affordable High-Quality Live-Streaming Cameras With the fallout from the COVID-19 pandemic still lingering over economies everywhere, many workers are still stuck in a holding position working from home. Travel is also still limited making face-to-face meetings, conferences, interviews, and more still a risky proposition. Given the risks, companies have already begun transitioning en masse to […]
Why You Should Be Working on Video PSA Campaigns Now
Making Video PSA Campaigns Now Like never before, public interest groups and organizations have an urgent necessity to connect with their supporters. The damage of the COVID-19 pandemic has affected every corner of the industrial and communal world so much so that its economic fallout cannot be understated. Perhaps further damning is the fact that the only way to […]
How to Make Your Video Shoot Safer During COVID-19
MAKING SAFE VIDEO CONTENT As the outbreak of COVID-19 has forced us into our homes and surrounded by devices for most days, reaching these audiences digitally is suddenly, urgently necessary for any business or organization. But how can we ensure we are doing so safely? We here at Foundation Digital Media understand the difficulty right […]
Gear Breakdown: Aputure LS 300X LED Light
Aputure LS 300X LED Light Gear Breakdown Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington D.C. […]
Top Instagram Video Marketing Techniques
6 Ways to Use Instagram Video Marketing Are you using Instagram video marketing for business? The latest feature, Instagram Stories, is an additional outlet for brands to promote their message, connect with followers, and increase conversions to bolster their bottom-line. With the advantage of uploading multiple videos and photos in a short period of time without saturating your followers feed, Instagram […]
Using Corporate Videographers In Washington DC During Coronavirus Crisis
Working With Our Corporate Videographers In Washington DC in the Age of Coronavirus? You’re doing your best to keep your business’s operations afloat even in the face of the coronavirus. In doing so, you’ve found the need to hire our corporate videographers in Washington DC. There are many valid reasons you might want one to […]
Script Writing Techniques
7 Video Script Techniques that Attract Real Paying Customers You have a brand-new product or service that you are hoping to promote. Or you want to boost the sales of existing products. Online videos are a real way to get better engagement and conversions, while exposing your business to a new audience. Here are seven […]
Best Practices For Non-Profit Video Production
Non-Profit Video Production There are approximately 1.5 million non-profit organizations in the U.S. according to the National Center for Charitable Statistics (NCCS). Operating a non-profit organization is a worthy goal and comes with much responsibility. One of these responsibilities is garnering support for the non-profit, as it relies on donations to keep going. Non-Profit video […]
Best Social Media Video Tips
Social Media Video Content Is King You have probably heard that statement before. Cisco claims that around 80 percent of all traffic across the internet in 2021 will be video. It is the reason why social media video has to become a part of your content strategy. People prefer watching videos over reading about a […]
Navigating COVID Financial Relief For Video Production Companies
Navigating Financial Relief Available to Video Production Companies and their Employees Affected by COVID-19 Navigating Video Production Financial Relief With initial summations pointing at potentially $2.7 trillion lost in global output as a result of the COVID-19 pandemic shutdowns, you’d be hard-pressed not to find an industry that’s really hurting right now. Spending on digital media, […]
How To Make Videos In Health Crisis
Business Videos In The New Normal? The COVID-19 health crisis has us all on edge both personally and within our businesses. How do we push through, how do we operate safely? Our video industry is no different. A vast majority of our Washington DC Video Production is done in corporate and business environments. Offices, studios, […]
5 Ways You Can Improve Your Company YouTube Channel
Improve Your YouTube Channel Video marketing has taken the world by storm in the past few years. Brands are putting all their eggs into the video basket, understanding that customers are more compelled by visual content than any other medium. And YouTube has emerged as a key spot to upload videos. If you are hoping […]
10 Training Video Trends In The New Normal
Right now in this “New Normal” brought on by COVID-19, there’s no questioning the value of video content. In addition to helping you reach new viewers, it can also help educate and inform your employees on best practices and protocols during this difficult time for all of us. You can use training videos to improve […]
How to Write A Powerful Video Marketing Script
Tips on How to Write a Video Marketing Script In these difficult times, communication is key. Activating plans with internal staff, reaching out to clients and your stakeholders is critical. Even amidst the COVID-19 crisis, the video marketing script is important, as it is the structure that allows the production to go smoothly. Businesses often […]
Your Guide to the 3 Stages of Video Production
3 Stages of Video Production The internet has allowed us to get closer to the average consumer than ever before. Today, there are fantastic opportunities to capture the attention of and interact with the exact kind of person your business is looking to meet. The real question becomes: what is the best way to reach […]
Washington DC Video Production Q and A | John Foundas
Professional video production companies are becoming a big part of business marketing. Professional video production companies make up a large part of any marketing and advertising budget. By 2017, videos are going to make up 74% of Internet traffic. It’s already viewed as one of the best forms of marketing due to its good Return […]
Short Form vs Long Form Video: Which Is Better For You?
Is Short Form Video Better? When deciding to embark on a video marketing campaign, there are a lot of decisions to make. One of the major questions is whether to produce a long-form video or short-form video. One is not necessarily better than the other, but they can achieve different goals. Let’s compare short-form vs […]
Washington DC Videographers: 4 Elements Your Corporate Video Needs
Washington DC Videographers Is your company using Washington DC Videographers to promote its brand? If it’s not, you’re missing out on a huge piece of the market: According to ComScore’s Video Metrix report for July, more than 190 million people watched video content online, including about 30 billion video ads. What’s more, according to data from SEO marketing gurus MOZ, having […]
Corporate Video Tools Add Cinematic Value
What Are Film Tools? Historically, the use of film tools has been implemented from the beginning of cinema. It has only been recently that these techniques and tools have been available to small and medium sized corporate video projects. So what are corporate video tools? Ever seen a camera move that elegantly glides left or […]
Video and SEO Trends You Need to Look Out for in 2020
Google changes its search algorithm throughout the year. With that in mind, marketers need to change their SEO strategy to consider voice assistants, video SEO trends, and more. Otherwise, your competitors are stealing your website traffic—and your customers. Don’t fall behind! Instead, update your current Video SEO strategy with these seven trends in mind. By […]
7 Tips For Exceptional Corporate Training Video Production
7 Tips For Exceptional Corporate Training Video Production By 2022, video content will account for 80% of internet traffic. Even when you’re not using videos to attract people to your website, they’re a big part of your business. For example, you might have an old training video you have new employees watch. However, low production value can […]
The Ultimate Search Engine Videos: 4 Must-Try Video SEO Tips
4 Must-Try Video SEO Tips For Search Engine Videos If you want to create the ultimate search engine videos, you need to take certain steps to boost your video’s visibility on Google and YouTube. Did you know 54 percent of consumers want to see more video content from businesses they support? Video marketing is growing at an […]
3 Awesome Types of Videos You Need in Your Video Marketing Campaigns
You Need Video Marketing Campaigns It’s estimated that by the year 2022, videos will make up 82 percent of all online consumer traffic. More and more people are choosing to watch videos online and if your business isn’t catering to those consumers, you need to start. So, what types of videos should your business be […]
Creative Video Marketing Gameplan
Creative Video Marketing Gameplan in 2020 – How the Game has Changed A creative Video Marketing Gameplan can be a challenge for small to medium-sized businesses. Industry standards and trends change rapidly, so keeping up with marketing strategies, while keeping your business open, can be exhausting. Many owners become overwhelmed or simply ignore trends altogether, […]
Professional Video Production Company
Professional Video Production Company As an SMB, non-profit, marketing agency or PR firm, you may overlook the acute need for hiring a professional video production company when creating your corporate videos. “We could do the video ourselves.” As a professional video production company, we hear this phrase a lot. Marketers, communication specialists and executives often […]
Video Trends: The Top Video Production Trends You Need in Your Corporate Videos
The Top Video Production Trends Did you know that by 2022, videos will account for about 82 percent of internet traffic? We’re living in a digital age where information is communicated through video content. For videos to effectively deliver messages and connect with audiences, they have to be engaging and memorable. For corporate video producers, […]
Corporate Video Ideas
Top Corporate Video Ideas How many corporate video ideas are there? How many grains of sand are there on a beach! Choosing what style of video production for your business is critical. What are your goals? Call to action, inform, sell? All important questions to ask a trusted video production company when embarking on your project. You’ve […]
7 Ways Social Media Animation Boosts Your Social Media Presence
In 2019, there are currently 3.48 billion social media users. With more users than ever, having an effective social media strategy is absolutely essential. This means providing your followers with relevant and valuable content. One great way to accomplish this is through animated video. In this article, we’ll show you how social media animation can […]
A Guide to the 5 Types of Documentary Films
You only have to look at statistics about documentaries to know it’s a great way to get attention. If you’re trying to get better engagement, a documentary might be the marketing type for you. And there are several types of documentaries from which to choose. Types of Documentaries for Video Marketing Are you trying to decide […]
Top 9 Engaging Types of Video Content
With over 3 billion searches every single month, YouTube is now the bedrock of the internet. This means that an effective video content marketing strategy can win your business thousands of dollars of additional revenue. However, that depends on creating the right sort of content for your business. There are many different types of video […]
What You Can Learn From Emotional Advertising Videos
Emotional Advertising Videos Have you ever watched the Pixar shorts that are before Disney Pixar movies? Usually, there are no words, and yet by the end of it, it makes you feel a certain type of way doesn’t it? Do you remember how you felt? This is the power of emotion, and emotional advertising, when […]
Best Explainer Videos
3 Lessons You Can Learn from the Best Explainer Videos An explainer video can help a prospective client learn more about your product or service and can play a key role in your overall marketing strategy. While the videos are short, the preparation into them is anything but simple. Similar to an elevator pitch, you will need […]
Starting a YouTube Channel in 2019, Is It Too Late?
Starting a YouTube Channel in 2019 With tens of millions of people regularly submitting content to YouTube, feeling like you missed your shot at YouTube stardom is understandable. Since the company’s humble beginnings in 2005, it’s grown into a titan of the media industry that dwarfs its competitors. The biggest factor that contributed to their […]
Top Tips for Creating a Nonprofit Video Marketing Strategy
Growing Your Nonprofit: Tips for a Nonprofit Video Marketing Strategy In addition to nonprofit video, It has been estimated that in 2019, video traffic will account for up to 80 percent of all consumer internet traffic. Video marketing is all the rage these days with Facebook introducing video a few years ago and more recently on […]
How to Leverage the Power of Video to Grow Your Law Firm
Leverage Video to Grow Your Firm If you are serious about growing your law firm then you need to get serious about video marketing. YouTube users watch over 500 million hours of video every day! With statistics like these, it’s not hard to see why video marketing is a must for your law firm. You […]
Top 4 Tips for Creating Standout Product Videos
Creating Standout Product Videos Gone are the days where shooting a rotating video of your product with a voiceover. In order to stand out in this explosion of e-commerce companies, you’re going to have to invest in your product, and that means investing in media-rich content, like high-quality pictures and video. Below we’re going to […]
The Top Benefits of Video Marketing for Your Healthcare Practice
Why Your Healthcare Practice Needs Video Marketing The healthcare industry is strong, but so is the competition. In today’s technological marketplace, businesses need to develop with the tech to remain relevant. Consumers have evolved, and they no longer browse newspapers to find products. They certainly are not searching the yellow pages or reading junk mail. Consumers […]
Ultimate Influencer Marketing Strategy
Using Video for the Ultimate Influencer Marketing Strategy 2018 is the year of the influencer when it comes to social media and marketing. Influencer marketing has taken off in the past two years, with influencers on YouTube, Instagram, and Facebook gaining new levels of fame, notoriety and financial success. The increased popularity of influencers means […]
6 Ways Social Videos Can Help Drive Your Digital Marketing Strategy
Drive Your Digital Marketing Strategy People are spending more time than ever on social media. Statistics show that we spend billions of hours watching video on Facebook, Twitter, and other social sites. Facebook stats show that around 500 million watched 100 million hours of video on their platform in 2016 – every single day! With […]
Video SEO: A Beginner’s Guide
What is Video SEO? According to Google Webmaster Trends Analyst Gary Illyes, SEOs often overlook video search. But, that is changing. Google will be tasking more engineers with working on media search in 2019. Want to know how to get rankings in Google with video? You are in the right place. What Is Video SEO? […]
How to Run an Audit of Your Videos (and why it matters)
Audit of Your Videos A video audit is very important in a couple ways. Is it possible to have more video content than you need? Yes! If you have spent the past year focused on creating compelling company videos, your library may be starting to get a little overstuffed. Performing a video audit is a […]
4 Video Trends That Will Dominate 2019
Its all about video trends! Did you know that YouTube has over 1 billion users worldwide? It’s no wonder that this is an online space that people want to get familiar with and use. What’s your video marketing strategy for 2019? Make sure it’s flexible enough to adapt to new video trends. Keep reading to learn about the […]
5 Step Checklist for Setting Objectives for Your Video Content Strategy
Video Content Strategy You’ve probably heard the statistics about how videos can help companies boost conversions, retain customer interest and improve brand awareness. Instead of rushing to create a ton of videos and post them on various platforms, it is important to come up with a coherent video content strategy. Here is a five-step checklist […]
How to Write a Video Script in 5 Easy Steps
Any quality brand video must begin with an outstanding script. Understanding how to write a video script is critical to ensuring that your videos connect with the audience and help you accomplish your marketing objectives. Acting, backgrounds and music will enhance the narrative, but a tight script is what steals the show. Here is a […]
Ultimate Video Marketing Guide 2019 pt. 4 – Video Performance
Meauring Video Performance Measuring video performance is a key element of a successful video marketing strategy. But it is not the only factor that matters. Businesses must also understand how to properly analyze the content they have created and put out into the world. Only through analytical assessment of content can businesses ensure their future […]
Brand Storytelling
The Power of Brand Storytelling With Video Whenever we sit back and read a news story that involves one or more celebrities or companies, we are consuming information about their brands. The content may be spun in part by the people and organizations who are included in the story, but some story elements are created […]
Ultimate Video Marketing Guide 2019 pt. 3 – The Flywheel
Ultimate Video Marketing Guide 2019 pt. 3 – The Flywheel Video marketing is increasingly popular 2019. Companies are seeing the value of having short and engaging videos to help promote products, increase brand awareness and build a personal connection with customers. Even in our home market of Washington DC, there is a tendency for companies […]
Ultimate Video Marketing Guide 2019 pt. 2
Ultimate Video Marketing Guide 2019 pt. 2 – The Video Creation Process Businesses small and large are looking at video marketing as the next big thing in online advertising. And with good reason. Statistics show that videos can help with selling products and services, creating a personal connection between companies and consumers, and improving brand […]
Ultimate Video Marketing Guide for 2019 | Part 1
Ultimate Video Marketing Guide 2019 pt. 1 The past few years have seen a dramatic shift in the way marketers view videos. Even four or five years ago, video was seen as a second-class citizen compared to other online marketing avenues. But it has slowly grown in importance, with companies realizing that videos offer a […]
Industry Spotlight: Top 6 Industries Video Can Help Skyrocket
Best Industries For Video Per Cisco, around 80 percent of internet traffic from consumers will be video by next year. Sites such as Facebook already get people to watch around 10 billion videos each day. And when it is so easy for people to share such video content on social media, it is no wonder […]
The 7-Point Checklist for YouTube Optimization
Optimizing Your Videos on YouTube If your business is committed to video marketing you rely on YouTube optimization as a way to generate leads, inform people about products or services, personalize the business, and build loyalty, YouTube is the ideal platform. YouTube offers the opportunity to reach billions of users, while the videos can also […]
5 Amazing Ways Video Can Help Your Tech Startup
5 Amazing Ways Video Can Help Your Tech Startup Every single day, billions of people watch videos through streaming services and on social media sites. People are watching video on their televisions, computers, tablets, and smartphones. Facebook and Snapchat alone manage to get around eight billion and ten billion videos watched per day! It is […]
Use Video for Your eCommerce Pages
Should You Use Video for Your eCommerce Pages? You have probably heard the old saying, a picture is worth a thousand words. Moreover, it is true that images on eCommerce pages can be worth a lot more to customers than paragraphs of well-written prose regarding a product. How many words is a product video worth? […]
How to Leverage YouTube Ads to Promote Your Product
How to Leverage YouTube Ads to Promote Your Product YouTube Ads and Online marketing is a major part of any company’s drive to promote products and services, increase brand awareness and improve its reputation. While banner ads, popups and other types of online advertisement offer decent gains, YouTube ads are a tremendous way to promote […]
Creating a Great Video Marketing Campaign
Video campaigns have become an invaluable tool for businesses small and large. More than 80 percent of companies now use video as part of their marketing campaigns, a number that is well up from just one or two years ago. But there is a difference between video campaigns and creating great videos. It is a […]
Create The Perfect Website Video Headers For Your Website
Perfect Website Video Headers For Your Website Without website video headers a site can be bland. Generic websites have a purpose, especially for startups or individuals who want a basis for promoting content. But a generic website is also boring because it is the type of site that people see many times a day. When […]
Video Marketing Challenges: Why You Shouldn’t Go It Alone
Video Marketing Challenges With video emerging as a successful and highly engaging marketing tool for small businesses, many companies are attempting to go it alone. The desire to create short-form content using an in-house team is very tempting. But only major companies can afford to hire that type of talent full-time. It results in many small […]
Video Marketing Trend of 2018
Video Marketing Trend The video marketing trend and video usage is continuing its incredible rise, compared to other forms of content. Around 80 percent of businesses now use video for their marketing campaigns, which is a rise of around 20 percent from the previous year. The issue for many companies and content creators is understanding […]
How to Market a Lifestyle Video
Lifestyle Video Lifestyle video marketing has become so viable people enjoy content that helps them see how others are living. Consumers are the king when it comes to media content these days. With so much content out there, consumers have abundant choices no matter what type of content they prefer to consume. It inspires people, […]
How to Choose the Right Video Marketing Campaign
Video Marketing Campaign Basics The beauty of a video marketing campaign is that businesses can create content to suit every aspect of their marketing funnel. A video marketing campaign does not have to be restrictive or about a specific product. It can present customers with a unique look into your company and its products or […]
5 Ways Your Company Can Benefit from Paid Video Distribution
This week’s tip is about paid video distribution. Managing to create a quality and unique video is not easy. There are so many variables that can go wrong during video production, especially for small businesses. Moreover, when you do manage to get a wonderful video from that process, it is time to figure out what […]
Top 7 SEO Video Content Marketing Tips for Business
Video is the most popular way for people to consume content online. The average person would rather watch a short video than read an article when they want to discern information. However, how can video help with search engine optimization? It is what SEO video content marketing is meant to accomplish. Site owners and companies […]
What Your Company Should Know About Post Video Production
Far too many businesses assume that when the final camera is turned off during video production, the bulk of the process is complete. The truth is that post video production is equally important as the footage being captured by different cameras during filming. Without effective post production, a video will not live up to its […]
Better Branded Video Marketing
Your Marketing Dollars Can Be Better Spent! What would you say if you could easily expand your business beyond its current reach through broadcast, print, and social media? What if it was just a matter of redistributing marketing dollars to new channels? You might even have a whole team in the firm devoted to event […]
10 Exciting Tips for Production Day Filming
Crafting a commercial, informational or creative video is a challenge, regardless of the subject or desired length. By assessing tips for production day filming, you can ensure your next video is up to scratch. Video production is such an intricate process, with so many fast-moving parts occurring in conjunction. You have spent a lot of […]
Employee Culture Video
How Should You Display Your Employee Culture? What’s the best way to display your employee culture? Video! We work with different kinds of brands in our video production work, including major manufacturers and distributors of food and beverages to small business owners who service clientele within the DC, Virginia, and Maryland areas. Each opportunity to […]
10 Video Marketing Ideas
10 Video Marketing Ideas To Discuss With Your Corporate Videographer Discussing video marketing ideas with your corporate videographer has the ability to grow your audience and help you to connect with your target demographic. There are a variety of ways to benefit from video production in DC. You simply need to work with a corporate […]
5 Tips for Social Videos
Social Videos The world of video marketing is exploding. Punchy social videos are the norm. Where only a few years ago, companies were barely dipping their toes into social media engagement and debating the right way to talk to the communities, now the answers are as clear as the statistics that produce them. Across the […]
Brand Leveraging Strategy With Video
Optimize Your Brand Leveraging Strategy Through Video Marketing Recent statistics from Hubspot indicate that 43% of people say they want to see more video content from marketers. Furthermore, according to a Forbes article, by 2019 video will “claim more than 80 % of all web traffic.” With these statistics in mind, it’s clear that the best […]
Why Innovative Firms Use Corporate Videography
Use Corporate Videography If someone could watch a video and take an action, such as applying new information on the job, then the content owner would be thrilled! As corporate videography professionals, we know that duplicating the result time after time from one video would convince companies that creating training content is a good business […]
5 Tips For Building Video Marketing Strategy
5 Tips For Building Video Marketing Strategy When you’re building a video marketing strategy, there’s no doubt that it’s a complex process. You need to make sure that you can reach the right audience, with the right messages, at the right time, and through the right channel. As you’re building video marketing strategy, it’s tempting […]
Animated Video Marketing
Animated Video Marketing Good marketing is about storytelling. You must focus on drawing your customers into a narrative in which they connect with a certain reality presented and are made to realize a need – a need to which you provide an answer. So when it comes to how you approach your video marketing, you need […]
Using Video Production for Brand Storytelling
Using Video Production for Brand Storytelling When you attend a convention or a trade show it’s easy to see how much the organizers have relied on video production for brand storytelling. Whether the event is 50 people in a small ballroom or 1,200 people in a grand ballroom, the intent of the organizer is […]
Upload LinkedIn Video
Upload LinkedIn Video Just this year LinkedIn Video was introduced as a new native feature. It was rolled out on LinkedIn’s mobile app in July, which means you can create or upload a LinkedIn Video right from your smartphone. Facebook and other social media sites have already been in the market for videos, so why […]
Social Video Marketing Campaign
5 Tips For Shooting Your Social Video Marketing Campaign Marketing has adapted to a new form – social video marketing. Building a powerful social video marketing campaign in the modern world takes a lot of different approaches. There are now dozens of alternative platforms and places online to reach out to your potential audience! Whether you’re a company building […]
Dynamic Social Media Video
Next Level Dynamic Social Media Video When it comes to engaging customers with content that grabs their attention, makes them connect with your brand, and inspires them to complete a call to action, dynamic social media video just works, period. It works better than simple text, or infographics. It works better than blogs, eBooks or […]
Maryland Video Productions Build Brands
Maryland Video Productions Help Tell Your Brand’s Story Branding is of utmost importance for a business to acquire and maintain success. With a solid strategy using Maryland video productions businesses discover the power of the brand. So, you’re a new business owner. You’ve poured your heart into the creation of your company, you’re passionate about your product […]
Create Amazing Marketing Video
Steps to Success: What to Do Once You Have an Amazing Marketing Video You know how important amazing marketing video is to online marketing. Maybe you’ve read the statistics about how popular and effective they are as part of an ad campaign or maybe you’re listening to your audience and giving them what they want. […]
Social Video Tips
4 Social Video Tips and Tricks to Empower Your Marketing Social Video Tips #1 – Use Live-Streaming Video Social video tips are like gold. Mining live video is an extremely compelling way to build relationships with your social followers while driving more exposure to your brand. In fact, people are spending 3 times longer watching […]
Effective Video Marketing Strategy
Your Branded Content Marketing Relies on Video Marketing Strategy With everyone abuzz about branded content marketing and Video Marketing Strategy, you’re probably wondering just what it’s all about. Is it important? Why? How can companies add a branded content component to their marketing strategy? The answer lies in Inbound Marketing. No longer are companies as […]
Location Filming Quality
The Choice of Location Filming Effects Video Quailty If your organization is going to hire a production company to create professional corporate video footage, the choice of Location Filming is importa. We say this to all of our clients, but they may want to choose a location because of its proximity to their place of business […]
Video Marketing Goals
Social Listening Could Influence Your Video Marketing Goals It’s easy for business owners to turn around different ideas in their minds about how their Video Marketing Goals. For example, a business can use techniques like social listening to see what targeted buyers are saying on the social media networks where they congregate. A brand can also […]
Professional Green Screen Video Works
Why Professional Green Screen Video Works Professional Green Screen Video is one of the most delicate maneuvers any videographer or video production company can perform, but everybody wants them. After all, who doesn’t want to appear standing over a great city skyline, surrounded by raging fire, or in a wonderful fantasy realm? Many people who shoot […]
Restaurant YouTube Video
Restaurant YouTube Video Marketing: A Recipe for Success A Restaurant YouTube Video is very importsant. If you are a restaurant owner, then you understand all too well the amount of passion it requires to excel in the food industry. Passion extends to the foodie as well. In the restaurant business turning a customer into a fan […]
Airbnb Video Sells
Boost Your Bookings with a Airbnb Video Tour Unlike hotel rooms, an Airbnb video listing is unique because the interior decoration is done by individual homeowners and the price travelers are willing to pay is determined by the privacy, amenities, and the one-of-a-kind beauty of each listing. While a picture may be worth a thousand […]
Video Production Best Practices
5 Video Production Best Practices for Your Business Video technology has proven to be a versatile tool for Washington businesses. A professionally-polished video production in Maryland has the ability to reach a greater number of potential customers, donors, and prospects. From corporations to law firms to non-profits, videos drive interest and traffic. However, delivering Video […]
DC Corporate Videos Drive Engagement
DC Corporate Videos Drive Engagement and Boost Productivity for Businesses Owning a business or corporation means you balance many responsibilities. From providing leadership for the company to developing short and long-range objectives, the role of CEO or owner is challenging. Using the technological tools of the modern day facilitates a smoother operation. For businesses in […]
Healthcare Business Videos
Reaching Your Patients with Healthcare Business Videos When it comes to healthcare, choosing your provider is an incredibly personal decision. The choice in doctors, facilities, and service policies matters to each individual customer. Each of your potential clients has their own concerns about what they need in a healthcare provider and the best way to […]
Home Building Videos
Washington DC Custom Home Building Videos Drives Sales Being in the new home construction industry is exciting. Helping people make their new home dreams come true is rewarding. Seeing the delight of new homeowners is worth all of the planning and implementing that goes into the construction of a house. Single-family home construction is on […]
Jim Vance Washington DC Legend
THE PASSING OF JIM VANCE LEAVES A VOID IN A TIME WHEN WE NEED A VOICE THE MOST. I first met Jim Vance on a college field trip to the WRC studios in the early 1990’s. Prior to that he had given the commencement speech at my high school graduation (Go RMHS Rockets!). It didnt […]
Quality Video Editing
The Secret to Quality Video Editing in Washington DC We were reading a story recently on FilmmakerMagazine.com on how a Quality Video Editing serves as the director’s substitute audience. This is a professional who comes in to view all video content after the video production Maryland team has concluded their work. One editor, Geog Bartz, says he […]
Best Green Screen Video
BEST GREEN SCREEN VIDEO GIVES YOU A LARGE AMOUNT OF VARIETY Setting props and editing image assets in a video assumes that your setting will be entirely digital. The best green screen video has been used in almost every level of production, from multi-million dollar blockbusters to kids at home with chroma-key green paint and […]
High Quality Training Videos
Enhancing Your Employee Orientation with High-Quality Training Videos When it comes to onboarding new employees High Quality Training Videos cab be a valuable asset. Your primary goal is to help them remember absolutely everything about their new workplace including procedures, legal requirements, security measures, and how to find the break room. Even with a week […]
Using Dynamic Washington DC Hospitality Video
Welcome Guests with Washington DC Hospitality Video One of the most powerful things any DC restaurant can offer to its guests is an hospitality video. While good food is a great bonus, hungry people have hundreds of nearby eateries. Where they choose to eat is determined by the experience they want to have, one that […]
Social Media Video Works
Social Media Video Production Works It helps to think of social media video as building connections with consumer audiences. If you’re a small business owner, then many of your readers are digital consumers who complete a transaction for a product or service entirely online or read about brands on their computer or mobile device. They […]
DC Corporate Video
The Connection Between DC Corporate Video and Digital Marketing We read an interesting factoid the other day. Neil Patel explained that, at any point in time, it’s expected 9 percent of people are using their phones while they operate a vehicle. This could be in the form of talking or texting, but sometimes drivers will navigate using an […]
Use Creative Video Marketing
Creative Video Marketing Stats Every Brand Should Know Creative video marketing has proven to be a highly effective and powerful digital strategy for growing your brand. Due to the significant rise in mobile usage, more consumers are interacting with videos today than ever before. Consequently, it’s vital that video remains an active tool towards increasing […]
Legal Video Production Best Practices
3 Fantastic Uses for a DC Legal Video Production Those who work in the legal profession know how important their personal brand is. DC Legal Video Production is a via path for branding. With the countless attorneys vying for client attention, setting yourself apart from all the rest is critical for success. For some people, […]
Using Customer Testimonial Videos
How Customer Testimonial Videos Can Benefit Your Small Business Are you looking for new ways to market your small business with customer testimonial videos? Small business videos featuring testimonials are a great and often overlooked way to attract potential customers. Many people rely on social proof like referrals and other word of mouth recommendations before […]
Video Editing Washington DC Tips
Professional Video Editing Washington DC Tips for the Hospitality Industry Video marketing is one of the best ways to reach potential customers. With Video Editing Washington DC Tips they can be effective for showcasing your restaurant, hotel, club, or resort. This is one of the best ways to reveal the attractive features of your property or […]
Washington DC Corporate Training Video
5 Reasons Why You Should Use Corporate Videography to Train Employees Every entrepreneur hopes their company will grow over the years. One way you can drive growth is to hire new employees. Most companies try to onboard the employees with a seasoned worker showing them how to do their job. But what happens when it’s no […]
Best DC Corporate Videographers
Using YouTube Video Marketing to Gain an Edge on Competitors (Plus, Finding the Best DC Corporate Videographers) Leveraging the Best DC Corporate Videographers can be a valuable choice for your business. Are you a small real estate agency trying to compete with the likes of RE/MAX and Century 21? You could be a locally-owned and […]
Best Construction Video Production
3 Ways Construction Video Production Help Your Company Grow If you manage a construction business in the Washington DC region, it’s important for people in the community to know how your company can benefit them, so you have steady work lined up for you and your employees. One thing you can do to get the […]
Professional Corporate Video
What Professional Corporate Video Can Do for Your Company Perhaps you have asked yourself what issues Washington DC corporate video training can solve. You’ve heard of the benefits. Professional corporate video training is very effective for many things. So, let’s explore what it is, how it can help your organization, what problems it can solve. […]
Producing Small Business Video
Small Business Video: Overcoming Common Roadblocks Can your Washington DC area company benefit from a small business video? The answer is almost always, yes. No matter your audience, industry, or budget, you can build a visual presence that can help your branding and promotional efforts immensely. Unfortunately, not all small businesses see it that way and dont considerthe […]
Webinars
Video Marketing With Livestream And Automated Webinars One of the best ways to utilize videos in your marketing campaigns is through LIVESTREAM or automated webinars. Webinars work very well to get your message across. There is a certain connection that is made between the presenter and the attendees when everything is live. Here are a […]
Youtube Video Marketing
Youtube Marketing and the Importance of Regular, Scheduled Posts YouTube marketing is an excellent market to reach your audience in Washington DC, Maryland and Virgina. You can add value by giving video product demonstrations. You can even give people a glimpse into the inner workings of your company with video profiles or video testimonials. YouTube […]
Legal Video Production Tips
4 Ways Attorneys can Utilize Legal Video Production If you are an attorney or help to manage a firm in Washington DC, Maryland, or Virginia you know the importance of being well-known in the community. In order for you to bring in clients, people need to know about you and have confidence in the quality […]
Video Production Value Matters
Production Value In Video Marketing Production value is an essential tool when making marketing campaigns and getting people to watch your videos. It engages viewers and keeps them watching to the end when you do it correctly. Viewers get to know you as an expert and thought leader and come back to you when they are looking for […]
Best Production Lenses
Best Production Lenses: Pros And Cons Of The Wide-Angle Lens In Video Production What are the best production lenses? The wide-angle lens is one of the most cinematic storytelling tools you can have in your arsenal. The exact definition is variable, but these are generally considered a lens with a wider (shorter) focal length than 35mm. […]
Creating Fantastic Training Video
8 Tips for Creating a Fantastic Training Video Designing a training video for your company is a great way to be sure that everyone who sits through the training gets the same education every time. It eliminates some of the margin for human error: there’s no missing an important safety fact or forgetting that there’s […]
Business Videos Work
Business Videos are Essential If you’re a business owner and you’re not using Business Videos as part of your marketing strategy, consider the following: About 85% of your competitors are already using video or planning to do so soon, and two out of three are launching four or more new videos every year. That’s not surprising, […]
Promotional Healthcare Video Engages
The Anatomy of a Great Promotional Healthcare Video When it comes to digital marketing, video is king. Multiple studies have shown the impact that Promotional Healthcare Video can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video. But at the same time, simply creating a video is not […]
Leveraging Construction Video
Custom Home Building | Construction Video Construction video is a valuable comododity for businesses in the Washington DC area. Many communities offer a range of construction companies that can provide consumers with a final product. They could be design-build firms or builders selling a small portfolio of homes with some options for customization. Some consumers […]
Healthcare Videos Attracting Patients
4 Ways to Use Healthcare Videos to Attract Patients If you are responsible for marketing a healthcare facility or practice, there are a lot of methods available. In addition to any traditional means of advertising, there are many ways you can utilize technology to reach your audience. One of the best ways you can do […]
Lumenis Medical Video
Lumenis Medical Video Meet Javier…Javier is a Lumenis Laser Technician. He’s doing amazing work for the doctors who leverage medical laser technology around the world. We produced this Medical Video for Lumenis in the last quarter of 2016 as a marketing tool for this amazing company. We shot this in a documentray style and incorporated testimonial […]
DC Business Video Benefits
DC Business Video Benefits Showcase Company’s Customers care about the businesses they patronize. DC business video is an excellent tool to showcase your company’s story. The videos can highlight the culture and atmosphere at the business and give people an “inside look”. You can also shoot footage of people enjoying the atmosphere and food in your restaurant or […]
Use Restaurant Video Marketing
How to use Restaurant Video Marketing Would you like a great way to make your restaurant and hospitality business stand out from your competitors? Restaurant Video Marketing is a creative way to grab people’s attention and promote your brand. Video is one of the most popular ways to view information online across all age groups […]
Top Video Marketing Trends
5 Ways Video Marketing Will Trend in 2017 One of the many exciting things about our DC Video Marketing Company is that we’re constantly evolving. Over the last few years, we have seen the influence video has in e marketing and now we will continue to witness video marketing change and become enhanced. In this post, we will […]
DC Video Production Company
Using A DC Video Production Company For Your Business In the Washington Area using a DC video production company has become increasingly prevalent in the world of digital marketing and there are a bevy of reasons as to why this has happened. Businesses with large online presences are now well aware of the power that a DC […]
Professional Website Video Background
Professional Website Video In case you aren’t familiar with the term “ambient video” in the context of professional website video, or (more likely) you have witnessed the trend but never heard the name uttered; professional website videos are those increasingly popular graphic elements (often live videos but sometimes motion graphic animations) that you see in the […]
B2B DC Video Producers Tips
5 B2B DC Video Producers Tips that Will Make Your Next Video a Success If you’ve been paying attention to the trends in video production, you’ve probably seen the rise of DC video producers and a focus on B2B video marketing over the course of the last few years. Video marketing has become the premier way […]
Youtube Video Marketing Tips
Youtube Video Marketing Tips YouTube is bigger than ever and as a result, youtube video marketing tips are essential. More than a billion users and more viewers between the ages of 18 and 49 than any cable network in the U.S.are using Youtube. Aside from the massive traffic from YouTube itself, it’s easy to share your […]
Professional Washington DC Video Production: Integral Consulting Services
Professional Washington DC Video Production: Integral Consulting Services This project was a perfect example of a Professional Washington DC video production company working with a relatively small company doing very big things. Integral Consulting Services is on the cutting edge of cyber-security and biometrics. They service multiple government contracts but specialize in defense and national security. […]
Corporate DC Video Production
Corporate DC Video Production: Managing Your Public Image FDM is a boutiuqe company offering corporate DC video production. We live in a world in which consumers seek constant information about their preferred brands. That’s why contemporary corporations give much attention to creating their public image. If they aren’t, then they should be. They do this for […]
Immunomic Therapeutics | DC Video Production
DC Video Production-Immunomic Therapeutics For our most recent DC video production we worked with Immunomic Therapeutics to produce a video greeting announcing a Cancer Discovery Incubator award. IT constantly strives to innovate and encourage others to develop new ideas in the biotech field. The Cancer Discovery Incubator will allow and encourage ventures in the oncology health field. […]
Small Business Videos Explained
Small Business Videos Explained If you could capture the essence of your small business videos, what would it look like? If you could tell the story of your company in moments, what would you share? We are in the business of helping entrepreneurs like yourself produce small business video to reflect your brand. This could […]
Powerful Non Profit Video
4 Non Profit Video Samples You Need By nature Non-Profit organizations do not have a lot of funds to dedicate to marketing since much of their dollars are dedicated to services. Still, its a major mistake to discount how using non profit video can help an organization’s mission. The key is to not simply categorize video […]
Small Business Training Video Learning Tool
Small Business Training Video As A Learning Tool You’re sitting at your desk asking yourself how you can improve the way that your employees perform. You consider all of the resources that you’ve invested in employee training and development. You think about the senior workers and managers who have given their time repeatedly to demonstrating tasks […]
Expert B2B Video Marketing
Every Brand Has an Angle: Expert B2B Video Marketing Every time that you walk into a Starbucks, you probably find people who are enjoying user-generated videos on their tablet, smartphone, or computer device. That’s the power of expert B2B video marketing. There’s something so catchy about watching a video that has gone viral. It doesn’t matter […]
Restaurant Video Improves Experience
Why Restaurant Video Improves Customer Experience There are a ton of stressful things that come with running a restaurant. Managing the staff can be especially challenging. Then there’s keeping up with health standards, which can make or break an establishment’s reputation. And then of course there’s the most important thing of all – keeping customers […]
Healthcare Video
The Rise of Healthcare Video Healthcare and Healthcare Video has shared a long history with imaging technology. In fact, some of the earliest implementations of photography, motion picture and videography were in medicine. Many different health hazards, complications and medical procedures are simplified by photography. Medicine hasn’t always been known as the forefront of video […]
Law Firm Video
How Law Firm Video Can Leverage New Clients Let’s face it, the law can be a very difficult subject to comprehend. Law firm video can boil it all down in a clear, understandable medium. Often lawyers are confronted with the issue of troubled communication with clients (or potential clients). Many different factors contribute to this. Unreasonable […]
Mobile Technology Killing TV Commercial Production
How Mobile Technology is Killing TV Commercial Production The internet has always been seen as a possible threat to TV commercial production (and by extension, television advertising) since its inception in the 1990s. But TV certainly has not gone down without a fight. Along with changing business models, television networks and studios have been experimenting with […]
Business Video Production Works
Sum It Up With Business Video Production Video is one of the best formats possible to explain a business. The ‘explainer video’ is something that is used to communicate a concept, product or just about anything else in a way that is succinct and easy to understand. When it comes to business video production, explainer […]
B2B YouTube Video Marketing
B2B YouTube Video Marketing B2B YouTube Video Marketing means selling to entities who presumably know a little something about sales themselves. Due to that fact, the B2B marketer has to take a very specific approach when addressing potential clients and customers. They must be forthright and effective, taking into account that the recipient of their pitch […]
Social Media Storytelling
Social Media Storytelling With Video Although Twitter has scrapped the notion of increasing their 140-word limit, the company has added increased video lengths in its place. This can be attributed to dramatic spikes in video ad revenue across all the major social media platforms over the past few years. Thanks to video-streaming technology that continues to […]
Location Lighting
Lighting: Use Natural Settings to Add Authenticity to Videos When someone thinks of professional video production, they typically envision a studio, green screen, and professional lighting rig. While studio lighting offers clear visuals and the elimination of harsh shadows, sometimes ambient light is the better option. Ambient light is the light that the sun and basic light […]
Business Video Blogs
Video Blogs: How Personal Stories Can Connect Consumers to Your Business Vlog is an abbreviation for video blogs. Created for both personal accounts and video marketing promotions, this is an informal type of video that offers a casual vibe but still has many professional aspects. Creating video blogs as a complement to standard marketing videos can help […]
Sound Editing Impact
Noise Pollution & Silence: The Impact of Sound Editing on Video Marketing Visual content is an essential aspect of video marketing, but the audio content is just as important. And while it’s great to flood your videos with songs, breaking down sound elements and using them to your advantage can go a long way toward […]
Drone Video Soaring
Drone Video Footage: Effective for Marketing Clips Drone video have been used in various industries, but one of the most effective uses has been video marketing. Drone video has the ability to capture footage that typically would be nearly impossible to obtain or could easily break marketing budgets. Continue reading to learn how drone footage […]
Video Production Studios
Video Production Studios: Visual Props and Designs Increase Production Value Using video production studios in Washington D.C. can impact the way that a consumer processes the ad and the products or services that are offered. Along with a compelling foreground, the background is valuable space for conveying themes, messages, and branding. The right video production […]
4K Video Production: Why It Matters for Your Business
4K Video Production As technology advances, so do consumers’ needs and expectations. In the world of digital video, high-definition quality is constantly evolving. The newest form is 4K video production. Understanding what 4K video production is and how to utilize for your business can make a big difference in your marketing efforts and your ability to reach […]
Repurposing Video Content
Repurposing Existing Video Content As with any inbound marketing campaign, implementing a video content marketing strategy requires creating, publishing and promoting the content. However, the creation step of video content requires a particular set of technical skills and often means hiring a video production company. Since creating a marketing video is a more involved process—and […]
Location Video Shoots
On-Location Video Shoots: Benefits for Contractors When promoting a contracting business via video marketing, it’s important to showcase the skills and workmanship that goes into each job. One of the easiest ways to do this is by hiring a professional video marketing team to produce location video shoots. Work Force Highlights If you own a […]
Video Testimonials Increase
Connect with Consumers by Infusing Personal Stories into Video Testimonial Campaigns
Digital Food Video Marketing
Digital Food Marketing: Ways to Wow Customers with Signature Products Nearly 17 percent of all television advertisements are related to food. As you plan your digital food marketing strategy, you need to come up with ways to make your video and photos stand out from competitors. Visual food marketing is all about layering different elements to create dynamic […]
Green Screen Video Production 101
Green Screen Video Production: Advanced Features & Options Green screen video technology can do wonders for your reach to consumers, use in marketing opportunities, and the ability to showcase services. Likewise, using professional video marketing services opens up a whole world of advanced techniques and production capabilities. Known as chroma key, a video is shot in […]
Invite Videos Engage
Invite videos simply work We get more and more requests for invite videos every day. Traditional means of communication can be effective in reaching the masses but you need something to draw them in. If your company is sponsoring or hosting an industry conference or event, adding compelling invite videos to your email blast or […]
Compelling Video Content
Use Compelling Video Content to Connect with Your Audience Connecting with your audience through compelling video content assures increased visibility, customer loyalty and brand favorability among a host of other positive outcomes. Videos are one of the most powerful mediums that marketers have available because they can engage viewers on an emotional level. Telling consumers a […]
Social Media Videos
Business Owners: Are You Using Social Media Videos? Consumers love social media videos. According to Hootsuite, “Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of social media videos online every day.” That’s a lot of potential customers. So if you own a business, and you aren’t using […]
Video Scriptwriting Equals Effective Content
Video Scriptwriting: The Cornerstone to Effective Content Videos If you want to create an effective video, success starts with your script. Without a clear outline of the story you want to tell, and how you want to tell it, your video won’t make an impact. Nor will it get you the traffic needed to increase […]
Video SEO Works
Video SEO When it comes to Video SEO, everyone has a different opinion on the best and fastest route to reach and remain on the first page of Google. There are infinite ways to climb the SEO mountain, but let’s look at how marketing videos impact SEO. What Businesses Need to Know for Marketing Videos […]
Powerful Sizzle Reels
Sizzle Reels, What Are They? Sizzle reels are those little glimpses into a company, event or personality. It’s a video production technique that serves as a highlight reel but adds added interest for the viewer to digger deeper. Forcing a call to action is the corner stone of solid marketing. Sizzle Reels achieve that in an […]
Five Industries Using Corporate Video
Top 5 Industries Using Corporate Video (and Doing It Well) Corporate video had gotten a bad name for years. With the advent of websites and high tech gear at low cost, the industry has blossomed. The great news is the professional production of corporate video has taken a turn. Businesses have leveraged the use of […]
Video Editor Hiring
How Video Editing Can Be Successful or Disastrous Editing is a vital part of the video production process. In fact, you can have the best camera equipment, the most experienced film crew and a creative story, but without a professional video editor, your video will be nothing more than a glued-together series of clips. Images, […]
Build Your Brand with Online Videos
How to Build Your Brand with Online Videos Your audience is busy running its own business, so it wants whatever information you have to present immediately, and it would like to be moderately entertained while obtaining it. Therefore, your company’s online videos about services and products have to be informative and brief. Being humorous won’t […]
Compelling Video Storytelling
Compelling Video Storytelling Grabs Your Audience Have you ever heard someone say, “The movie was three hours long, but it didn’t feel like it,” or “I read the entire book in one day?” People love a great story, and most would prefer to watch a great story than read it. Compelling Video Storytelling can help […]
Production Value in Washington DC Video Production
Washington DC Video Production comes in all shapes and sizes… One thing is true in the DC MD VA video production market. It’s becoming very crowded. With the advent of high production cameras and cheaper prices comes the potential of inexperience behind them. High school and film students, freelancers, agencies and companies all interact and […]
Best Content Video
What Type of Video Content Does Your Audience Crave? Knowing what kind of content video your audience prefers is a key component to effective marketing. Regardless of whether your goal is to attract new customers through social media posts or turn loyal customers into brand advocates, knowing your customers can be the difference between your brand […]
How To Effectively Use Product Video
Product Video to Launch a Service Regardless of what you sell, the content of your product video should inform, engage and, most importantly, persuade the viewer to take action. After all, you want your product video to provoke the audience to buy, or at least try, your product or service. A well-executed product video should titillate […]
Video Testimonials Are Essential For Business
Case Studies vs. Video Testimonials One of the fastest-growing marketing trends today is video and by video we mean video testimonials. Getting to know your market, including its likes, preferences, and desires is becoming increasingly necessary to effectively market your brand. Researchers and marketers have learned that different audiences and demographics require different approaches. For […]
Outsourcing Marketing Video
Benefits of Outsourcing Marketing Video Production A marketing video makes good business sense. As a marketer or business owner, your tasks and responsibilities are already manifold. But adding “create a new marketing video” to your 2016 agenda is a proven way to stay keep up with today’s marketing demands. You must show your brand through video. If you […]
Video Production And Your Bottom Line
Increase Sales with Video Production If you haven’t yet incorporated video production in your marketing, consider the following statistics that HubSpot provided in 2015: 96 percent of B2B companies (i.e., potential competitors) planned to use video in their marketing campaigns between 2015 and 2016; 93 percent of marketers use online video for online marketing, sales, and communication; […]
Want To Shoot A Video Commercial For Your Business?
Should I Create a Video Commercial? Unless your business sells youth in a bottle, or some other product that requires zero marketing, advertising is something that you will need to address in your 2016 budget. Video Commercial are a great place to start, but how do you create one? Here are a few pointers. Find […]
How to Use Video Branding for Your Company
Video branding essencial to business Video Branding and brand recognition are essential business elements that many of us observe and understand, but have trouble defining. For example, we know that Nike is associated with its iconic swoosh, and its brand brings to mind sports, activity, gusto and the just-do-it philosophy. But how do we define your business and […]
Effective Online Video
Plan Your Online Video Product First You’ve decided your business needs to freshen up its online presence. A new Effective Online Video will help drive SEO and provide a much needed facelift to your website. This is a smart plan, as it is increasingly clear that consumers love online videos. In the Forbes article, How Video […]
Web Video Production Mistakes
Mistakes You Should Avoid with Web Video Production If done properly, web video production is a great way to increase your marketing exposure, communicate with employees and grow e-commerce sales. All too often, businesses create sub-par videos that end up detracting from their online presence, instead of cultivating brand awareness. Let’s look at some common mistakes […]
Unique Online Video
Ensuring that Your Online Video is 100% Unique With online video, imitation is the sincerest form of flattery. While that may be true, imitation certainly won’t help you create or maintain brand loyalty. Consumers have very specific expectations when it comes to your brand and if you don’t stay true to your original voice, they […]
Use Animated Video
Animated Video in Your Marketing There is no doubt about it: animated video is a powerful tool. Whether it’s leveraged to sell more car insurance, win awards, or entertain your six-year-old, animated video is everywhere. Marketing videos has grown increasingly popular over the years, due in large part to its ability to visually engage and […]
Training Videos Equal Great Investment
Why Training Videos Are Such a Great Investment Training videos are a great way to engage and empower your employees. Employee satisfaction is one of the greatest assets you can have as a business owner. Keeping your employees educated and informed helps keep them happy and productive. However, using your company’s time to educate and inform can lessen […]
Maryland Video Marketing
Maryland Video Marketing is the future… and video is its vehicle. All but gone are the days of disruptive ads and simple, jingle-based TV commercials. With only 4% of companies NOT using video content for online Maryland Video Marketing in 2015, the message is clear. Consumers respond to content videos. They want easily digestible yet compelling stories, […]
Video E-Commerce is instrumental in brand loyalty
Increase Your E-commerce Sales with the Right Online Video Message. In today’s business world, it is clear that video and video e-commerce is here to stay. We use them for internal training tools, content based commercials, and promotions/ contests – allowing customers to post their latest cell phone captures on company websites for prizes and […]
Best Online Video Takes Lead
Best Online Video Is Exploding. There’s nothing more popular than best online video right now. Not just squirrels water skiing on popsicle sticks, but savvy, highly produced video for corporations, small business, non-profits, agencies and PR firms. The question is why has video taken over as the leader in information sharing methods? Better Tools First […]
Explainer Video: What Makes A Great One?
Explainer Video: What does your audience need to know? Explainer videos are incredibly useful tools for corporations and small businesses. But to get the most out of them, they have to be done right. With a few simple principles, you can create an explainer video that lets your customer understand what you can do for […]
Online Video Storytelling
Online Video Storytelling and Call To Action Using Online Video Storytelling for your small to medium-sized business is a substantial project. The final product may only be a few minutes long, but those few minutes represent a lot of work. Someone had to write the script and edit it, someone had to provide and operate […]
How to Create Compelling Corporate Videos
Your corporate video doesn’t have to be dull. How to create compelling corporate videos? Your company sales video probably isn’t going to get serious Oscar consideration. But that doesn’t mean it has to be boring. In fact, to be effective, corporate video needs to be compelling and engaging. But how? What Do You Want To […]
Corporate Video Costs
Video Production and Corporate Video Costs Corporate video costs and corporate videos can wield tremendous influence over buying decisions, with a recent ComScore survey finding that video makes customers 64% more likely to buy a product after having watched a video about a product or brand. Clearly, a professional video can potentially have a strong return on […]
Remembering 9/11
Remembering 9/11 14 Years later…As time goes, so do my memories. This is the one day I let myself slip, to my own detriment as to never forget… What seems like a lifetime ago, I was sitting by the water on West St. in NYC. Fate had brought me to “Ground Zero” in NYC that […]
Video Marketing Mistakes
Video Marketing Mistakes? Video marketing mistakes can be very costly. Videos can be an extremely valuable tool in any content marketing strategy. There are an estimated 300 hours of video uploaded to YouTube alone every minute, demonstrating the popularity of videos in the modern digital ecosystem. While an increasing number of businesses are taking advantage of this tool, […]
Home Improvement Video
Video Production Journal: Home Improvement Video With this Home Improvement Video we had an opportunity to talk about mouldings with Hanley Wood and Arauco in this informational video project. Ever wanted to know why moldings are so important in home design? Watch this informational video about moldings featuring some of the DC MD VA area’s best remodeling experts. After […]
Video Making Process
How to Bring Your Customers In With High Quality Video As with any form of content development, High Quality Video and encouraging engagement with your customers is the key to success. Engaged customers pay more attention to your brand and begin forming a relationship with your company. High Quality Video provides you with several fun […]
Make Video SEO Friendly
Make Your Videos SEO Friendly When you include videos in your content marketing strategy, you improve the odds of reaching your customers and engaging them in your material. For videos to work this magic, however, you have to make sure the material is found by Google and the other search engines in the first place. […]
What Makes Video Marketing Engaging and Effective for Business
What Makes Video Marketing Engaging and Effective for Business Marketing has changed a lot over the years. Most of the evolvement of advertising is due to the Internet. People are in love with the use of technology for just about everything in their lives. With technology comes videos, and people have embraced them. Not all videos […]
Social Media Video Sharing
Ideas For Social Media Video Sharing Most marketers have begun to realize that the value of Social Media Video Sharing. Their content marketing campaigns a huge boost. Customers process visual information up to 60,000 times faster and they are interested in videos and Social Media Video Sharing is up more than ever before. You can capitalize on this interest […]
Best Practices For Interactive Videos
Interactive Videos Interactive Videos have a huge advantage over television, and it’s not just because online viewers can pause, share and replay videos at will. It’s because video production companies have the prime opportunity to create interactive content that prompts your video audience to participate. Interactive Video Explained Like other types of interactive content, interactive video […]
Bad Video Production Trends
Bad Video Production Trends Lots of Bad Video Production Trends promise lots of page views, but Maryland video production companies may be better off ignoring two of those trends when producing video for the average business. The trends are: Celebrity endorsements While the two video production trends can be used for any type of video, […]
What Video Types Works Best for Washington DC Businesses
What Video Types Works Best for Washington DC Businesses Not all videos are created equal, a fact that’s strikingly evident when Washington DC businesses take a moment to review the myriad video types out there. While no single type is necessarily better than the other in general, there are video types that are better or worse […]
Video Storytelling Matters
Video Storytelling Matters Remember the traditional TV commercials that yell and scream about how great a product is and why you should buy it? Maryland video production companies would do themselves and everyone else a favor if they promptly forgot that format. It no longer works. The new fashionable tactic for video is that charming […]
Essential Video Marketing Portfolio
Essential Video Marketing Portfolio According to Forrester Research, a video is worth an estimated 1.8 million words. That is enough words to fill several novels. As people realize the value that can come from creating a video marketing portfolio, they often inquire with our top Virginia video production company about where they should begin. Here […]
FDM Nominated 2014 Emmy Award
2014 Regional Emmy Award Nominations The 2014 Regional Emmy Award nominations were held last night in Washington DC. Foundation Digital Media was honored to have been nominated in the craft category for Sports Editing. The nod came for our work done with the Washington Kastles and WTT. The challenge of this project was to take a […]
Corporate Video Tips: Looking your best
Corporate Video Tips to look your best For many corporate professionals, filming a marketing video is the first time they will appear on screen in an official capacity. For those unaccustomed to the camera, there are two critical, but often overlooked, parts of preparing to make a corporate video: selecting the right outfit for the […]
Testimonial Video Tips
Top Testimonial Video Tips Testimonial video tips are a valuable resource. Creating testimonial videos can be powerful for building consumer trust. According to Nielsen, 92 percent of customers believe what their friends and family tell them about different brands over what paid advertising tells them. Testimonial videos harness this power by not only offering the recommendations […]
Washington DC Video Production Companies
CIRT | ACE National Design Competition We recently wrapped up a series of video projects for the Construction Industry Round Table (CIRT) and the ACE Mentor Program. The goal was to shed light on the amazing programs these organizations offer and the level of talent the student participants bring to the competition each year. CIRT […]
Corporate Video Production Mistakes To Avoid
Corporate Videos… have begun to prove themselves to be one of the top forms of content marketing for today’s consumers. According to Forbes, 59 percent of executives would choose a video over text when given the choice. Unfortunately, many people seem to be making some classic mistakes that hurt their ability to take advantage of this […]
Website Corporate Videos?
Corporate Videos Washington DC Corporate Videos are an incredible asset for any marketing campaign. It is estimated that videos help to increase people’s understanding of a company’s products or services by as much as 74 percent. They are also very popular– every day an estimated 100 million Internet users watch an online video. For companies […]
Video Production Basics
Video Production Basics Using video production basics is an excellent way to market your business online. In a growingly digital world, the online sphere is where your potential consumers and clientele are located. It is important to explore every avenue available to engage your customer base. We know that videos are great platforms in which […]
Video Production Companies in Maryland
Turn key video solutions… Working with professional video production companies in Maryland can be a daunting undertaking. There are lots of moving parts, styles to choose from, workflows to adhere to etc…Choosing the right group of professionals is important. We take the time to get you know you the client, in effort to understand your […]
How Video Production Changes Across Industries
While often brushed over, video can be a powerful marketing tool to help promote your business. With Internet usage at an all-time high, creating a video to display a product or service, or to provide information about your company, is a wonderful way to connect with potential consumers. Videos create an instant connection with your […]
Maryland Video Production Company
ACEI Event Video Being a Maryland video production company, we were recently asked by ACEI (Association for Childhood Education International) to document an international event in the Washington, DC area. The event literally brought in participants from around the globe and included keynote speakers, workshops and breakout sessions over a four day period. We had […]
Video Content Ideas
Video Content Ideas We’ve already discussed the fact that video content ideas are a powerful marketing tool in today’s business world. They’re one of the most important building blocks to establishing brand awareness. With more and more people spending extraordinary amounts of time online, videos are a great way to grab attention and connect with […]
Internet Marketing Video Top 7 Ways
Internet Marketing Video Top 7 Ways By now, you probably know that internet marketing video is the way of the future. While traditional marketing methods, such as print and radio are floundering to garner results, online marketing methods are increasing exponentially in popularity. Today’s consumer is online. Connecting with them means maintaining a strong online presence […]
Finecraft Video Preview
Custom Home Video Update 3/2/15 The project started early in the summer of 2014. The goal was to document the complete demolition and rebuilding in this Custom Home Video in Bethesda Maryland. What goes into the process, what a homeowner has to deal with and of course feature the amazing work of this builder. We knew the […]
Telly Award
Foundation Digital Media Wins Bronze Telly Award Woohoo! We were recognized Saturday evening with a Bronze Telly Award for a promotional campaign we produced for the City of Laurel, Maryland. It was a four part promo and featured local businesses, area landmarks and really focused on the sense of “community” that prevails throughout Laurel. The […]
Why High Quality Video Production Matters to Consumers
High Quality Video Production Matters As a business owner, you have a reputation to uphold. High quality video production matters. People look to you as a professional. They know you have the answers and solutions they seek. They also know that when they need something, they can turn to you for the best in customer […]
Small Business Video Ads
Small Business Video Marketing Small businesses video ads are being used much more these days to market business. They are using them on their websites, YouTube accounts, and social media. One of the other ways small business owners are using videos is in ads. These ads are used on websites and social networks such as […]
Email Marketing Videos
Email Marketing Videos Are Highly Effective. Email Marketing Videos is an exceptional idea for business. If you’ve signed up for emails from your favorite retailers, you probably have noticed that they use it quite often. They wouldn’t use this form of marketing if it wasn’t showing results. That’s why you should be using email marketing as […]
Website Video and SEO
Why Website Video Leads to Higher Ranking on Search Engines Search engine optimization (SEO) specialists have a secret. They have been trying to keep it to themselves for a while now, but it’s slowly getting out. The secret has to do with the use of website video How Search Engines Work Google and other search engines […]
Professional Videos: FAQ
Common questions about videos… While our video production clients in the DC Metro area recognize the need to use videos to promote their businesses, they often aren’t sure where to start or how to effectively communicate their message. This is why we believe it’s important for our consumers to ask as many questions as they […]