5 Reasons to Include Video in Your Company Presentations
Many business professionals understand the importance of routine company meetings but wish that there was a more exciting way to take on these tasks. Employees dread going to yet another meeting filled with facts, figures, and dry slideshow presentations. This is why many companies are now turning to new mediums to engage employees.
If you have been thinking about including video in your company presentations, here are a few reasons your staff will thank you for it.
1. Retain More Information Faster
Managers and executives need to know the latest video trends so that they can keep up with the myriad of ways that their staff connects with video. Why does it matter if you decide to include video in your company presentations? You might be surprised by just how much more effective it is to use video or interactive video with your staff.
The reality is that more people are apt to remember the details of a video message compared to reading a brief handout or a memo. According to studies from Forrester Research, one minute of video content is the equivalent of approximately 1.8 million words of text. This means that your staff is retaining far more in less time.
2. Break Down Complex Ideas
During many meetings, you might be attempting to break down a complex topic to teach to your employees or teammates. It can take a herculean effort to capture your idea on paper in a way that your intended audience can understand and apply efficiently.
On the other hand, using video in your company presentations makes it easy to see and understand quickly.
Not only can you verbally explain what employees need to do, but you can also walk them through the process with screen captures and a video guide. This gives your employees something that they can refer back to when the meeting is over as well.
3. Give Your Mind a Break
While meetings are a staple of most industries, that does not mean that employees find them entertaining. They may not even find them particularly useful if you don’t conduct meetings in a way that engages them.
The good news is that video could be the platform you need to make them more engaged and break through the monotony of yet another meeting.
4. Engage Most Learning Styles
Most people are already familiar with the concept that everyone learns differently. Researchers consider there to be three major types of learners:
- Visual
- Auditory
- Kinesthetic
Historically, meetings have not been able to engage all types of learners. They favor auditory learners who do best when listening to lectures about the growth of the company. Alternatively, they may focus on visual learners with memos and handouts. Video shakes up the norm and can effectively engage just about everyone.
When you play a video in your company presentations, you are engaging several of these learning styles at one time. Viewers will be able to see the content (visual), as well as hear the explanation (auditory). The motion of the video may also stimulate kinesthetic learners who do best when their bodies are active.
As a result, your employees will have a better chance of retaining the material you present and committing it to memory.
5. Maintain Attention
Is there anything worse than standing at the front of the conference room and knowing that your audience is tuning you out? You need a new way to engage them and capture their attention as quickly as possible. The best way to do that is by adding video to your company presentations.
A good videographer will tell you that you have approximately five seconds to hook your viewers. This means that you need to go out of your way to ensure that the video you create will be significantly different from a recorded lecture.
Give them a reason to care about the content you are showing them right from the beginning. This will likely open the door to more meaningful discussions that will render your meeting a bit more effective than it used to be.
Contact the Professionals
If you are interested in sprucing up your company presentations, then you need to hire experts. Foundation Digital Media is an award-winning video production company serving Washington, D.C., and Maryland.
Our experienced staff will walk your company through an extensive checklist so that we can ensure that your video meets your needs and budget. Contact us today to learn more about our services!
