Keys to Shooting Video Interviews The process of shooting an incredible video interview is a great example of a case where a simple thing can be the most complicated. In such a simple format, it becomes a difficult question of determining what small details can be improved to really make your interview content stand out. […]
Video Production
Basic Lighting Techniques When Making Video Content
Lighting Techniques for Video Content Often taken for granted in the medium of video production is the effect that everything besides the camera has on the finished product. There are many items that fall under this category (like talent selection, scriptwriting, and sound design) but chief among them in your mind when planning your next […]
DJI RS II & RSC II
Gear Breakdown: DJI RS II & RSC II Gimbals Here at Foundation Digital Media, we are constantly searching for the best technologies available and comparing gear breakdowns to deliver our customer’s the highest quality product for their budget. We’d like to begin passing these evaluations on to you, our customers, and to our colleagues in Washington […]
Working With a Boutique Video Production Company
How to Work With a Boutique Video Production Company Far too often, small-to-medium-sized business owners attempt to learn the ropes about everything related to their businesses—especially branding and marketing. This, unfortunately, leads to thousands of dollars worth of equipment and time wasted, and perhaps even a video that wasn’t exactly what you envisioned. There are […]
How to Record the Best Audio For Video Content
How to Record the Best Audio For Video Content When shooting video content and digital media, there are a lot of variables to consider. Some, like choosing the right talent and the quality of the camera, can appear quite noticeable immediately when creating your content. Other details are not quite as overt. At the top […]
Managing a Remote Video Production Workflow
Keys To Managing a Remote Video Production Workflow With all of the changes the world is experiencing as a result of the ongoing COVID-19 pandemic, it is no surprise that many of us are having to re-tool our entire systems of working. One of the many solutions has been to take part or all of […]
Beginners Guide to Hosting a Professional Live-Stream
Beginners Guide to Hosting a Live-Stream Whether your marketing outreach has become unexpectedly limited due to the ongoing COVID-19 pandemic or you’re just looking for new ways to reach your customers/audience, live-streaming content is critical to developing a stronger relationship with your network. From hosting seminars, Q&A’s, marketing events, and more, the options for the […]
Drones in Your Next Corporate Video Project
Why You Should Be Using Drones in Your Next Corporate Video With the right video content, you can do just about anything. From advertising a product to educating your audience and even training your employees, there is no end to the potential that arose from the advent of video and digital media in all of […]
How to Record the Best Audio For Video Content
How to Record the Best Audio For Video Content Production When shooting video content and digital media, there are a lot of variables to consider. Some, like choosing the right talent and the quality of the camera, can appear quite noticeable immediately when creating your content. Other details are not quite as overt. At the […]
How to Make Your Video Shoot Safer During COVID-19
MAKING SAFE VIDEO CONTENT As the outbreak of COVID-19 has forced us into our homes and surrounded by devices for most days, reaching these audiences digitally is suddenly, urgently necessary for any business or organization. But how can we ensure we are doing so safely? We here at Foundation Digital Media understand the difficulty right […]
Best Social Media Video Tips
Social Media Video Content Is King You have probably heard that statement before. Cisco claims that around 80 percent of all traffic across the internet in 2021 will be video. It is the reason why social media video has to become a part of your content strategy. People prefer watching videos over reading about a […]
How to Write A Powerful Video Marketing Script
Tips on How to Write a Video Marketing Script In these difficult times, communication is key. Activating plans with internal staff, reaching out to clients and your stakeholders is critical. Even amidst the COVID-19 crisis, the video marketing script is important, as it is the structure that allows the production to go smoothly. Businesses often […]
Washington DC Video Production Q and A | John Foundas
Professional video production companies are becoming a big part of business marketing. Professional video production companies make up a large part of any marketing and advertising budget. By 2017, videos are going to make up 74% of Internet traffic. It’s already viewed as one of the best forms of marketing due to its good Return […]
Short Form vs Long Form Video: Which Is Better For You?
Is Short Form Video Better? When deciding to embark on a video marketing campaign, there are a lot of decisions to make. One of the major questions is whether to produce a long-form video or short-form video. One is not necessarily better than the other, but they can achieve different goals. Let’s compare short-form vs […]
Washington DC Videographers: 4 Elements Your Corporate Video Needs
Washington DC Videographers Is your company using Washington DC Videographers to promote its brand? If it’s not, you’re missing out on a huge piece of the market: According to ComScore’s Video Metrix report for July, more than 190 million people watched video content online, including about 30 billion video ads. What’s more, according to data from SEO marketing gurus MOZ, having […]
Corporate Video Tools Add Cinematic Value
What Are Film Tools? Historically, the use of film tools has been implemented from the beginning of cinema. It has only been recently that these techniques and tools have been available to small and medium sized corporate video projects. So what are corporate video tools? Ever seen a camera move that elegantly glides left or […]
Professional Video Production Company
Professional Video Production Company As an SMB, non-profit, marketing agency or PR firm, you may overlook the acute need for hiring a professional video production company when creating your corporate videos. “We could do the video ourselves.” As a professional video production company, we hear this phrase a lot. Marketers, communication specialists and executives often […]
Top 9 Engaging Types of Video Content
With over 3 billion searches every single month, YouTube is now the bedrock of the internet. This means that an effective video content marketing strategy can win your business thousands of dollars of additional revenue. However, that depends on creating the right sort of content for your business. There are many different types of video […]
What You Can Learn From Emotional Advertising Videos
Emotional Advertising Videos Have you ever watched the Pixar shorts that are before Disney Pixar movies? Usually, there are no words, and yet by the end of it, it makes you feel a certain type of way doesn’t it? Do you remember how you felt? This is the power of emotion, and emotional advertising, when […]
Best Explainer Videos
3 Lessons You Can Learn from the Best Explainer Videos An explainer video can help a prospective client learn more about your product or service and can play a key role in your overall marketing strategy. While the videos are short, the preparation into them is anything but simple. Similar to an elevator pitch, you will need […]
Starting a YouTube Channel in 2019, Is It Too Late?
Starting a YouTube Channel in 2019 With tens of millions of people regularly submitting content to YouTube, feeling like you missed your shot at YouTube stardom is understandable. Since the company’s humble beginnings in 2005, it’s grown into a titan of the media industry that dwarfs its competitors. The biggest factor that contributed to their […]
Top Tips for Creating a Nonprofit Video Marketing Strategy
Growing Your Nonprofit: Tips for a Nonprofit Video Marketing Strategy In addition to nonprofit video, It has been estimated that in 2019, video traffic will account for up to 80 percent of all consumer internet traffic. Video marketing is all the rage these days with Facebook introducing video a few years ago and more recently on […]
How to Leverage the Power of Video to Grow Your Law Firm
Leverage Video to Grow Your Firm If you are serious about growing your law firm then you need to get serious about video marketing. YouTube users watch over 500 million hours of video every day! With statistics like these, it’s not hard to see why video marketing is a must for your law firm. You […]
Top 4 Tips for Creating Standout Product Videos
Creating Standout Product Videos Gone are the days where shooting a rotating video of your product with a voiceover. In order to stand out in this explosion of e-commerce companies, you’re going to have to invest in your product, and that means investing in media-rich content, like high-quality pictures and video. Below we’re going to […]
The Top Benefits of Video Marketing for Your Healthcare Practice
Why Your Healthcare Practice Needs Video Marketing The healthcare industry is strong, but so is the competition. In today’s technological marketplace, businesses need to develop with the tech to remain relevant. Consumers have evolved, and they no longer browse newspapers to find products. They certainly are not searching the yellow pages or reading junk mail. Consumers […]
Ultimate Influencer Marketing Strategy
Using Video for the Ultimate Influencer Marketing Strategy 2018 is the year of the influencer when it comes to social media and marketing. Influencer marketing has taken off in the past two years, with influencers on YouTube, Instagram, and Facebook gaining new levels of fame, notoriety and financial success. The increased popularity of influencers means […]
Video SEO: A Beginner’s Guide
What is Video SEO? According to Google Webmaster Trends Analyst Gary Illyes, SEOs often overlook video search. But, that is changing. Google will be tasking more engineers with working on media search in 2019. Want to know how to get rankings in Google with video? You are in the right place. What Is Video SEO? […]
How to Run an Audit of Your Videos (and why it matters)
Audit of Your Videos A video audit is very important in a couple ways. Is it possible to have more video content than you need? Yes! If you have spent the past year focused on creating compelling company videos, your library may be starting to get a little overstuffed. Performing a video audit is a […]
4 Video Trends That Will Dominate 2019
Its all about video trends! Did you know that YouTube has over 1 billion users worldwide? It’s no wonder that this is an online space that people want to get familiar with and use. What’s your video marketing strategy for 2019? Make sure it’s flexible enough to adapt to new video trends. Keep reading to learn about the […]
5 Step Checklist for Setting Objectives for Your Video Content Strategy
Video Content Strategy You’ve probably heard the statistics about how videos can help companies boost conversions, retain customer interest and improve brand awareness. Instead of rushing to create a ton of videos and post them on various platforms, it is important to come up with a coherent video content strategy. Here is a five-step checklist […]
How to Write a Video Script in 5 Easy Steps
Any quality brand video must begin with an outstanding script. Understanding how to write a video script is critical to ensuring that your videos connect with the audience and help you accomplish your marketing objectives. Acting, backgrounds and music will enhance the narrative, but a tight script is what steals the show. Here is a […]
Ultimate Video Marketing Guide 2019 pt. 4 – Video Performance
Meauring Video Performance Measuring video performance is a key element of a successful video marketing strategy. But it is not the only factor that matters. Businesses must also understand how to properly analyze the content they have created and put out into the world. Only through analytical assessment of content can businesses ensure their future […]
Industry Spotlight: Top 6 Industries Video Can Help Skyrocket
Best Industries For Video Per Cisco, around 80 percent of internet traffic from consumers will be video by next year. Sites such as Facebook already get people to watch around 10 billion videos each day. And when it is so easy for people to share such video content on social media, it is no wonder […]
Use Video for Your eCommerce Pages
Should You Use Video for Your eCommerce Pages? You have probably heard the old saying, a picture is worth a thousand words. Moreover, it is true that images on eCommerce pages can be worth a lot more to customers than paragraphs of well-written prose regarding a product. How many words is a product video worth? […]
How to Leverage YouTube Ads to Promote Your Product
How to Leverage YouTube Ads to Promote Your Product YouTube Ads and Online marketing is a major part of any company’s drive to promote products and services, increase brand awareness and improve its reputation. While banner ads, popups and other types of online advertisement offer decent gains, YouTube ads are a tremendous way to promote […]
Creating a Great Video Marketing Campaign
Video campaigns have become an invaluable tool for businesses small and large. More than 80 percent of companies now use video as part of their marketing campaigns, a number that is well up from just one or two years ago. But there is a difference between video campaigns and creating great videos. It is a […]
Create The Perfect Website Video Headers For Your Website
Perfect Website Video Headers For Your Website Without website video headers a site can be bland. Generic websites have a purpose, especially for startups or individuals who want a basis for promoting content. But a generic website is also boring because it is the type of site that people see many times a day. When […]
Video Marketing Trend of 2018
Video Marketing Trend The video marketing trend and video usage is continuing its incredible rise, compared to other forms of content. Around 80 percent of businesses now use video for their marketing campaigns, which is a rise of around 20 percent from the previous year. The issue for many companies and content creators is understanding […]
How to Choose the Right Video Marketing Campaign
Video Marketing Campaign Basics The beauty of a video marketing campaign is that businesses can create content to suit every aspect of their marketing funnel. A video marketing campaign does not have to be restrictive or about a specific product. It can present customers with a unique look into your company and its products or […]
5 Ways Your Company Can Benefit from Paid Video Distribution
This week’s tip is about paid video distribution. Managing to create a quality and unique video is not easy. There are so many variables that can go wrong during video production, especially for small businesses. Moreover, when you do manage to get a wonderful video from that process, it is time to figure out what […]
What Your Company Should Know About Post Video Production
Far too many businesses assume that when the final camera is turned off during video production, the bulk of the process is complete. The truth is that post video production is equally important as the footage being captured by different cameras during filming. Without effective post production, a video will not live up to its […]
10 Exciting Tips for Production Day Filming
Crafting a commercial, informational or a creative video is a challenge, regardless of the subject or desired length. By assessing tips for production day filming, you can ensure your next video is up to scratch. Video production is such an intricate process, with so many fast-moving parts occurring in conjunction. You have spent a lot […]
Employee Culture Video
How Should You Display Your Employee Culture? What’s the best way to display your employee culture? Video! We work with different kinds of brands in our video production work, including major manufacturers and distributors of food and beverages to small business owners who service clientele within the DC, Virginia, and Maryland areas. Each opportunity to […]
Why Innovative Firms Use Corporate Videography
Use Corporate Videography If someone could watch a video and take an action, such as applying new information on the job, then the content owner would be thrilled! As corporate videography professionals, we know that duplicating the result time after time from one video would convince companies that creating training content is a good business […]
Maryland Video Productions Build Brands
Maryland Video Productions Help Tell Your Brand’s Story Branding is of utmost importance for a business to acquire and maintain success. With a solid strategy using Maryland video productions businesses discover the power of the brand. So, you’re a new business owner. You’ve poured your heart into the creation of your company, you’re passionate about your product […]
Location Filming Quality
The Choice of Location Filming Effects Video Quailty If your organization is going to hire a production company to create professional corporate video footage, the choice of Location Filming is importa. We say this to all of our clients, but they may want to choose a location because of its proximity to their place of business […]
Home Building Videos
Washington DC Custom Home Building Videos Drives Sales Being in the new home construction industry is exciting. Helping people make their new home dreams come true is rewarding. Seeing the delight of new homeowners is worth all of the planning and implementing that goes into the construction of a house. Single-family home construction is on […]
High Quality Training Videos
Enhancing Your Employee Orientation with High-Quality Training Videos When it comes to onboarding new employees High Quality Training Videos cab be a valuable asset. Your primary goal is to help them remember absolutely everything about their new workplace including procedures, legal requirements, security measures, and how to find the break room. Even with a week […]
Video Editing Washington DC Tips
Professional Video Editing Washington DC Tips for the Hospitality Industry Video marketing is one of the best ways to reach potential customers. With Video Editing Washington DC Tips they can be effective for showcasing your restaurant, hotel, club, or resort. This is one of the best ways to reveal the attractive features of your property or […]
Video Production Value Matters
Production Value In Video Marketing Production value is an essential tool when making marketing campaigns and getting people to watch your videos. It engages viewers and keeps them watching to the end when you do it correctly. Viewers get to know you as an expert and thought leader and come back to you when they are looking for […]
Best Production Lenses
Best Production Lenses: Pros And Cons Of The Wide-Angle Lens In Video Production What are the best production lenses? The wide-angle lens is one of the most cinematic storytelling tools you can have in your arsenal. The exact definition is variable, but these are generally considered a lens with a wider (shorter) focal length than 35mm. […]
DC Video Production Company
Using A DC Video Production Company For Your Business In the Washington Area using a DC video production company has become increasingly prevalent in the world of digital marketing and there are a bevy of reasons as to why this has happened. Businesses with large online presences are now well aware of the power that a DC […]
Healthcare Video
The Rise of Healthcare Video Healthcare and Healthcare Video has shared a long history with imaging technology. In fact, some of the earliest implementations of photography, motion picture and videography were in medicine. Many different health hazards, complications and medical procedures are simplified by photography. Medicine hasn’t always been known as the forefront of video […]
Business Video Production Works
Sum It Up With Business Video Production Video is one of the best formats possible to explain a business. The ‘explainer video’ is something that is used to communicate a concept, product or just about anything else in a way that is succinct and easy to understand. When it comes to business video production, explainer […]
Location Lighting
Lighting: Use Natural Settings to Add Authenticity to Videos When someone thinks of professional video production, they typically envision a studio, green screen, and professional lighting rig. While studio lighting offers clear visuals and the elimination of harsh shadows, sometimes ambient light is the better option. Ambient light is the light that the sun and basic light […]
Business Video Blogs
Video Blogs: How Personal Stories Can Connect Consumers to Your Business Vlog is an abbreviation for video blogs. Created for both personal accounts and video marketing promotions, this is an informal type of video that offers a casual vibe but still has many professional aspects. Creating video blogs as a complement to standard marketing videos can help […]
Drone Video Soaring
Drone Video Footage: Effective for Marketing Clips Drone video have been used in various industries, but one of the most effective uses has been video marketing. Drone video has the ability to capture footage that typically would be nearly impossible to obtain or could easily break marketing budgets. Continue reading to learn how drone footage […]
4K Video Production: Why It Matters for Your Business
4K Video Production As technology advances, so do consumers’ needs and expectations. In the world of digital video, high-definition quality is constantly evolving. The newest form is 4K video production. Understanding what 4K video production is and how to utilize for your business can make a big difference in your marketing efforts and your ability to reach […]
Video Editor Hiring
How Video Editing Can Be Successful or Disastrous Editing is a vital part of the video production process. In fact, you can have the best camera equipment, the most experienced film crew and a creative story, but without a professional video editor, your video will be nothing more than a glued-together series of clips. Images, […]
Build Your Brand with Online Videos
How to Build Your Brand with Online Videos Your audience is busy running its own business, so it wants whatever information you have to present immediately, and it would like to be moderately entertained while obtaining it. Therefore, your company’s online videos about services and products have to be informative and brief. Being humorous won’t […]
Effective Online Video
Plan Your Online Video Product First You’ve decided your business needs to freshen up its online presence. A new Effective Online Video will help drive SEO and provide a much needed facelift to your website. This is a smart plan, as it is increasingly clear that consumers love online videos. In the Forbes article, How Video […]
Web Video Production Mistakes
Mistakes You Should Avoid with Web Video Production If done properly, web video production is a great way to increase your marketing exposure, communicate with employees and grow e-commerce sales. All too often, businesses create sub-par videos that end up detracting from their online presence, instead of cultivating brand awareness. Let’s look at some common mistakes […]
Unique Online Video
Ensuring that Your Online Video is 100% Unique With online video, imitation is the sincerest form of flattery. While that may be true, imitation certainly won’t help you create or maintain brand loyalty. Consumers have very specific expectations when it comes to your brand and if you don’t stay true to your original voice, they […]
Training Videos Equal Great Investment
Why Training Videos Are Such a Great Investment Training videos are a great way to engage and empower your employees. Employee satisfaction is one of the greatest assets you can have as a business owner. Keeping your employees educated and informed helps keep them happy and productive. However, using your company’s time to educate and inform can lessen […]
Explainer Video: What Makes A Great One?
Explainer Video: What does your audience need to know? Explainer videos are incredibly useful tools for corporations and small businesses. But to get the most out of them, they have to be done right. With a few simple principles, you can create an explainer video that lets your customer understand what you can do for […]
Make Video SEO Friendly
Make Your Videos SEO Friendly When you include videos in your content marketing strategy, you improve the odds of reaching your customers and engaging them in your material. For videos to work this magic, however, you have to make sure the material is found by Google and the other search engines in the first place. […]
Video Storytelling Matters
Video Storytelling Matters Remember the traditional TV commercials that yell and scream about how great a product is and why you should buy it? Maryland video production companies would do themselves and everyone else a favor if they promptly forgot that format. It no longer works. The new fashionable tactic for video is that charming […]
Video Production Companies in Maryland
Turn key video solutions… Working with professional video production companies in Maryland can be a daunting undertaking. There are lots of moving parts, styles to choose from, workflows to adhere to etc…Choosing the right group of professionals is important. We take the time to get you know you the client, in effort to understand your […]
Telly Award
Foundation Digital Media Wins Bronze Telly Award Woohoo! We were recognized Saturday evening with a Bronze Telly Award for a promotional campaign we produced for the City of Laurel, Maryland. It was a four part promo and featured local businesses, area landmarks and really focused on the sense of “community” that prevails throughout Laurel. The […]
Video Post Production
The Post Production Wrap Up… Video Post Production might seem like the end of the line but it’s really just the beginning of another phase of video production. It’s called delivery. It’s not a pizza being dropped off at your doorstep, nor is it a 4 hour window in which you stay at home aimlessly starting […]
Video Production Company Maryland
The Power of Video Production Video Production Company Maryland is a growing market of professionals. Is your business leveraging the power of video? If the first thing your website visitors see is a rolling stream of text, a custom video may be just what you need. Video is visual. It is emotional. It’s a quick and […]
Best Video Production Tips
Best Video Production Tips Videos are statistically proven to increase engagement on websites and overall user conversion rates. A low-quality video can, however, spike bounce rates and affect the bottom line. Here are the best video production tips for some of the top uses for videos: A new launch of a product, website, service or partnership Demonstration […]
Corporate Training Video Production Trends
Corporate Training Video Production Trends Keeping the attention of your employees during training is necessary to ensure they absorb the information and learn something from the experience. A popular trend in business training is to use corporate training video production to create compelling video that teaches your employees new processes and other information. This approach to training, […]
Effective Video Marketing
Effective Video Marketing Grow Blogs One of the best uses of effective video marketing is to create an interview video. They can showcase the expertise of someone in your field, one of your employees or a testimonial from a customer. Regardless of the type of custom video production you create, it is important to use […]
Top Video Production Tips
Top Video Production Tips Top Video Production is now one of the most popular methods of sharing information on the Internet. As more people turn to this medium to get answers to their questions and find out more about the businesses they use, their attention spans have reduced. Internet users are now more likely to […]
Professional Video Production | Marketing
Effectiveness of Professional Video Production One of the primary purposes of any professional video production and marketing campaign is to bring in visitors more likely to convert into customers. Because of the nature of the Internet and those who use it to find information, videos can be one of the best ways to attract your […]
Professional Video Marketing
Professional Video Marketing Success Professional Video Marketing has become one of the most popular ways of effectively reaching your target audience and drawing attention to your business. However, the process of video production is often a challenge to those without the right experience. For this reason, it is typically necessary to hire a corporate video production […]
Video Production Service
Video Production Service Washington DC Today, the attention span of Internet users has dramatically declined. People want information in a fast, easy-to-understand method so they can move on to something else. One of the best ways to do this is by using a Video Production Service. Hiring video production company services can help you create compelling video that attracts […]
Video Productions, Business Marketing
Video Productions and Business Marketing Video Productions can be evergreen. Remember how great it was to listen to a story when you were young? All through life, stories teach lessons and help those who hear them see the bigger picture. With online videos, the principle is the same. Hiring a custom video production service allows you to […]
Video Production Trends for 2014 and Beyond
Video production trends for Washington DC Video Production Companies has become one of the best ways for businesses to provide instant access to the information their customers and prospects need. Just like many other aspects of content marketing, video production trends have changed over the years. In order to achieve the level of success you […]
Use Professional Corporate Video Production Company
Washington DC Corporate Video Production Company Many companies are beginning to recognize the importance of corporate videos as a method of informing customers, prospects and vendors of the values and benefits of their business. However, one of the biggest mistakes they can make is not hiring an experienced corporate video production company. Professional corporate video production […]
NAB Show 14 Las Vegas
NAB SHOW 14 Technology awesomeness NAB14 The 2014 NAB Show in Las Vegas is almost upon us! Coming to the Las Vegas Convention Center this April 5th to 11th, the NAB Show is set to feature the Broadcast Engineering and Management Conferences, the Technology Summit on Cinema, Digital Strategies and Television News Workshops, the […]
Best Video Production Company Washington DC
Best Video Production Company DC? The Best Video Production Company Washington DC can’t being easily defined or identified without a few details being sorted out. Depends what your looking for and who you ask. While a lot of our inquires come from Google, Yahoo and Bing organic searches…referrals and repeat clients are large part of […]
Corporate Marketing and Video Storytelling
Corporate Marketing and time tested storytelling techniques… Video storytelling may not seem to have much to do with corporate marketing. In actuality, however, it’s one of the best channels for grabbing consumer attention and inspiring brand loyalty. Every business should consider making video storytelling a big part of its marketing campaign. Here’s why. Storytelling Captures […]
Video Marketing Statistics
Marketing Statistics and Video Production Marketing is essentially getting the word out about your company or organization to people who want to know about you. When it comes to marketing in general, it used to be that you should automatically pounce onto the local newspaper and nationwide magazine companies because you had to buy an […]
The Future Of The Video Production Industry
The Video Production Industry… has become a hot field. Technology moves forward and more companies are realizing the potential that corporate video production industry has. The technology field generally makes you think of computers, televisions, and future technologies such as a car that drives on its own; however, video production advances just as quickly. The […]