7 KPIs You Should Be Using to Evaluate Video Content There’s nothing more exciting than rolling out a new video project or campaign for the first time. All of your hard work spent developing, shooting, and tinkering is finally going on display to tell the world about your brand or product. It can be easy […]
Video Marketing
12 Types of Marketing Videos You Should Be Using Right Now
Sales Funnel Marketing Videos Whether you’re new to digital marketing or you’re simply looking to take your struggling conversions to the next level, it’s time to consider video as more than just something for TV and social media. No place is that more clear than when it comes to using video content as part of […]
How to Make More Effective Video Ad Content
How to Make More Effective Video Ad Content It would have been hard to believe that making effective video ad content could become more important to any small business or organization in 2020. Yet as we continue to grapple with the lingering effects of the COVID-19 pandemic that has forced so many into self-isolation for […]
Top Instagram Video Marketing Techniques
6 Ways to Use Instagram Video Marketing Are you using Instagram video marketing for business? The latest feature, Instagram Stories, is an additional outlet for brands to promote their message, connect with followers, and increase conversions to bolster their bottom-line. With the advantage of uploading multiple videos and photos in a short period of time without saturating your followers feed, Instagram […]
The Ultimate Search Engine Videos: 4 Must-Try Video SEO Tips
4 Must-Try Video SEO Tips For Search Engine Videos If you want to create the ultimate search engine videos, you need to take certain steps to boost your video’s visibility on Google and YouTube. Did you know 54 percent of consumers want to see more video content from businesses they support? Video marketing is growing at an […]
3 Awesome Types of Videos You Need in Your Video Marketing Campaigns
You Need Video Marketing Campaigns It’s estimated that by the year 2022, videos will make up 82 percent of all online consumer traffic. More and more people are choosing to watch videos online and if your business isn’t catering to those consumers, you need to start. So, what types of videos should your business be […]
Creative Video Marketing Gameplan
Creative Video Marketing Gameplan in 2020 – How the Game has Changed A creative Video Marketing Gameplan can be a challenge for small to medium-sized businesses. Industry standards and trends change rapidly, so keeping up with marketing strategies, while keeping your business open, can be exhausting. Many owners become overwhelmed or simply ignore trends altogether, […]
6 Ways Social Videos Can Help Drive Your Digital Marketing Strategy
Drive Your Digital Marketing Strategy People are spending more time than ever on social media. Statistics show that we spend billions of hours watching video on Facebook, Twitter, and other social sites. Facebook stats show that around 500 million watched 100 million hours of video on their platform in 2016 – every single day! With […]
Ultimate Video Marketing Guide 2019 pt. 3 – The Flywheel
Ultimate Video Marketing Guide 2019 pt. 3 – The Flywheel Video marketing is increasingly popular 2019. Companies are seeing the value of having short and engaging videos to help promote products, increase brand awareness and build a personal connection with customers. Even in our home market of Washington DC, there is a tendency for companies […]
Ultimate Video Marketing Guide 2019 pt. 2
Ultimate Video Marketing Guide 2019 pt. 2 – The Video Creation Process Businesses small and large are looking at video marketing as the next big thing in online advertising. And with good reason. Statistics show that videos can help with selling products and services, creating a personal connection between companies and consumers, and improving brand […]
The 7-Point Checklist for YouTube Optimization
Optimizing Your Videos on YouTube If your business is committed to video marketing you rely on YouTube optimization as a way to generate leads, inform people about products or services, personalize the business, and build loyalty, YouTube is the ideal platform. YouTube offers the opportunity to reach billions of users, while the videos can also […]
Video Marketing Challenges: Why You Shouldn’t Go It Alone
Video Marketing Challenges With video emerging as a successful and highly engaging marketing tool for small businesses, many companies are attempting to go it alone. The desire to create short-form content using an in-house team is very tempting. But only major companies can afford to hire that type of talent full-time. It results in many small […]
How to Market a Lifestyle Video
Lifestyle Video Lifestyle video marketing has become so viable people enjoy content that helps them see how others are living. Consumers are the king when it comes to media content these days. With so much content out there, consumers have abundant choices no matter what type of content they prefer to consume. It inspires people, […]
10 Video Marketing Ideas
10 Video Marketing Ideas To Discuss With Your Corporate Videographer Discussing video marketing ideas with your corporate videographer has the ability to grow your audience and help you to connect with your target demographic. There are a variety of ways to benefit from video production in DC. You simply need to work with a corporate […]
5 Tips For Building Video Marketing Strategy
5 Tips For Building Video Marketing Strategy When you’re building a video marketing strategy, there’s no doubt that it’s a complex process. You need to make sure that you can reach the right audience, with the right messages, at the right time, and through the right channel. As you’re building video marketing strategy, it’s tempting […]
Create Amazing Marketing Video
Steps to Success: What to Do Once You Have an Amazing Marketing Video You know how important amazing marketing video is to online marketing. Maybe you’ve read the statistics about how popular and effective they are as part of an ad campaign or maybe you’re listening to your audience and giving them what they want. […]
Video Marketing Goals
Social Listening Could Influence Your Video Marketing Goals It’s easy for business owners to turn around different ideas in their minds about how their Video Marketing Goals. For example, a business can use techniques like social listening to see what targeted buyers are saying on the social media networks where they congregate. A brand can also […]
Restaurant YouTube Video
Restaurant YouTube Video Marketing: A Recipe for Success A Restaurant YouTube Video is very importsant. If you are a restaurant owner, then you understand all too well the amount of passion it requires to excel in the food industry. Passion extends to the foodie as well. In the restaurant business turning a customer into a fan […]
Airbnb Video Sells
Boost Your Bookings with a Airbnb Video Tour Unlike hotel rooms, an Airbnb video listing is unique because the interior decoration is done by individual homeowners and the price travelers are willing to pay is determined by the privacy, amenities, and the one-of-a-kind beauty of each listing. While a picture may be worth a thousand […]
Using Dynamic Washington DC Hospitality Video
Welcome Guests with Washington DC Hospitality Video One of the most powerful things any DC restaurant can offer to its guests is an hospitality video. While good food is a great bonus, hungry people have hundreds of nearby eateries. Where they choose to eat is determined by the experience they want to have, one that […]
Social Media Video Works
Social Media Video Production Works It helps to think of social media video as building connections with consumer audiences. If you’re a small business owner, then many of your readers are digital consumers who complete a transaction for a product or service entirely online or read about brands on their computer or mobile device. They […]
Use Creative Video Marketing
Creative Video Marketing Stats Every Brand Should Know Creative video marketing has proven to be a highly effective and powerful digital strategy for growing your brand. Due to the significant rise in mobile usage, more consumers are interacting with videos today than ever before. Consequently, it’s vital that video remains an active tool towards increasing […]
Business Videos Work
Business Videos are Essential If you’re a business owner and you’re not using Business Videos as part of your marketing strategy, consider the following: About 85% of your competitors are already using video or planning to do so soon, and two out of three are launching four or more new videos every year. That’s not surprising, […]
Lumenis Medical Video
Lumenis Medical Video Meet Javier…Javier is a Lumenis Laser Technician. He’s doing amazing work for the doctors who leverage medical laser technology around the world. We produced this Medical Video for Lumenis in the last quarter of 2016 as a marketing tool for this amazing company. We shot this in a documentray style and incorporated testimonial […]
Top Video Marketing Trends
5 Ways Video Marketing Will Trend in 2017 One of the many exciting things about our DC Video Marketing Company is that we’re constantly evolving. Over the last few years, we have seen the influence video has in e marketing and now we will continue to witness video marketing change and become enhanced. In this post, we will […]
Youtube Video Marketing Tips
Youtube Video Marketing Tips YouTube is bigger than ever and as a result, youtube video marketing tips are essential. More than a billion users and more viewers between the ages of 18 and 49 than any cable network in the U.S.are using Youtube. Aside from the massive traffic from YouTube itself, it’s easy to share your […]
Sound Editing Impact
Noise Pollution & Silence: The Impact of Sound Editing on Video Marketing Visual content is an essential aspect of video marketing, but the audio content is just as important. And while it’s great to flood your videos with songs, breaking down sound elements and using them to your advantage can go a long way toward […]
Digital Food Video Marketing
Digital Food Marketing: Ways to Wow Customers with Signature Products Nearly 17 percent of all television advertisements are related to food. As you plan your digital food marketing strategy, you need to come up with ways to make your video and photos stand out from competitors. Visual food marketing is all about layering different elements to create dynamic […]
Compelling Video Content
Use Compelling Video Content to Connect with Your Audience Connecting with your audience through compelling video content assures increased visibility, customer loyalty and brand favorability among a host of other positive outcomes. Videos are one of the most powerful mediums that marketers have available because they can engage viewers on an emotional level. Telling consumers a […]
Compelling Video Storytelling
Compelling Video Storytelling Grabs Your Audience Have you ever heard someone say, “The movie was three hours long, but it didn’t feel like it,” or “I read the entire book in one day?” People love a great story, and most would prefer to watch a great story than read it. Compelling Video Storytelling can help […]
Maryland Video Marketing
Maryland Video Marketing is the future… and video is its vehicle. All but gone are the days of disruptive ads and simple, jingle-based TV commercials. With only 4% of companies NOT using video content for online Maryland Video Marketing in 2015, the message is clear. Consumers respond to content videos. They want easily digestible yet compelling stories, […]
Best Online Video Takes Lead
Best Online Video Is Exploding. There’s nothing more popular than best online video right now. Not just squirrels water skiing on popsicle sticks, but savvy, highly produced video for corporations, small business, non-profits, agencies and PR firms. The question is why has video taken over as the leader in information sharing methods? Better Tools First […]
Online Video Storytelling
Online Video Storytelling and Call To Action Using Online Video Storytelling for your small to medium-sized business is a substantial project. The final product may only be a few minutes long, but those few minutes represent a lot of work. Someone had to write the script and edit it, someone had to provide and operate […]
Video Marketing Mistakes
Video Marketing Mistakes? Video marketing mistakes can be very costly. Videos can be an extremely valuable tool in any content marketing strategy. There are an estimated 300 hours of video uploaded to YouTube alone every minute, demonstrating the popularity of videos in the modern digital ecosystem. While an increasing number of businesses are taking advantage of this tool, […]
Home Improvement Video
Video Production Journal: Home Improvement Video With this Home Improvement Video we had an opportunity to talk about mouldings with Hanley Wood and Arauco in this informational video project. Ever wanted to know why moldings are so important in home design? Watch this informational video about moldings featuring some of the DC MD VA area’s best remodeling experts. After […]
Video Making Process
How to Bring Your Customers In With High Quality Video As with any form of content development, High Quality Video and encouraging engagement with your customers is the key to success. Engaged customers pay more attention to your brand and begin forming a relationship with your company. High Quality Video provides you with several fun […]
Essential Video Marketing Portfolio
Essential Video Marketing Portfolio According to Forrester Research, a video is worth an estimated 1.8 million words. That is enough words to fill several novels. As people realize the value that can come from creating a video marketing portfolio, they often inquire with our top Virginia video production company about where they should begin. Here […]
Video Content Ideas
Video Content Ideas We’ve already discussed the fact that video content ideas are a powerful marketing tool in today’s business world. They’re one of the most important building blocks to establishing brand awareness. With more and more people spending extraordinary amounts of time online, videos are a great way to grab attention and connect with […]
Internet Marketing Video Top 7 Ways
Internet Marketing Video Top 7 Ways By now, you probably know that internet marketing video is the way of the future. While traditional marketing methods, such as print and radio are floundering to garner results, online marketing methods are increasing exponentially in popularity. Today’s consumer is online. Connecting with them means maintaining a strong online presence […]
Email Marketing Videos
Email Marketing Videos Are Highly Effective. Email Marketing Videos is an exceptional idea for business. If you’ve signed up for emails from your favorite retailers, you probably have noticed that they use it quite often. They wouldn’t use this form of marketing if it wasn’t showing results. That’s why you should be using email marketing as […]
Professional Videos: FAQ
Common questions about videos… While our video production clients in the DC Metro area recognize the need to use videos to promote their businesses, they often aren’t sure where to start or how to effectively communicate their message. This is why we believe it’s important for our consumers to ask as many questions as they […]
Creative Marketing Video
Creative Marketing Video Giant YouTube has reported over one billion unique visitors each month. Between them, that amounts to over four billion hours of video. According to the research, 52% of marketing experts across the globe reported the best ROI from Creative Marketing Video. These statistics can’t be ignored when developing an online marketing strategy. Whether you’re […]
Video Marketing Trends
Video Marketing Trends This is why understanding Video Marketing Trends are essential for building online influence today. Are you aware that the majority of your potential customers spend most of their time on the internet watching videos? Studies consistently show that consumers in every industry are watching more and more online videos each year. This increase […]
Professional Video Marketing
Professional Video Marketing Success Professional Video Marketing has become one of the most popular ways of effectively reaching your target audience and drawing attention to your business. However, the process of video production is often a challenge to those without the right experience. For this reason, it is typically necessary to hire a corporate video production […]
Video Production Service
Video Production Service Washington DC Today, the attention span of Internet users has dramatically declined. People want information in a fast, easy-to-understand method so they can move on to something else. One of the best ways to do this is by using a Video Production Service. Hiring video production company services can help you create compelling video that attracts […]
Video Productions, Business Marketing
Video Productions and Business Marketing Video Productions can be evergreen. Remember how great it was to listen to a story when you were young? All through life, stories teach lessons and help those who hear them see the bigger picture. With online videos, the principle is the same. Hiring a custom video production service allows you to […]
Best Video Marketing Company
Video Can Be a Great Source for Building Brand Awareness Today’s businesses need to think outside the box to ensure you hire the best video marketing company that stands apart from the other companies in their industry. Video marketing has become one of the most important tools to effectively reach your target audience. If you aren’t […]
Video Marketing in Washington DC
Video Marketing Washington DC can be a powerful tool Video marketing Washington DC can provide businesses with an easy way to attract and retain customer attention and increase brand awareness. In Washington DC, whether your “brand” is a political action campaign or a traditional business, understanding the ins and outs of video marketing can help […]