Using YouTube Video Marketing to Gain an Edge on Competitors (Plus, Finding the Best DC Corporate Videographers)
Are you a small real estate agency trying to compete with the likes of RE/MAX and Century 21? You could be a locally-owned and operated family restaurant trying to stand out among the corporate chains in the DC MD VA area. Maybe you’re a Physician in private practice trying to go head-to-head with MedStar, or perhaps you’re a nonprofit trying to compete with international organizations such as United Way and PETA? Most industries involve a handful of super giants overshadowing countless smaller competitors. Your job is to stand up and get some recognition. YouTube is an ideal venue for doing precisely this — getting potential customers to notice you and realize what value you offer that the big guys can’t or don’t. Best DC Corporate videographers can help you produce YouTube videos to gain that much-needed advantage in your market.
Offer Information Customers Can’t Get Anywhere Else
When someone needs your products or services, what are their greatest challenges? Maybe they don’t understand how to select such a product or how to use it. Perhaps they’re struggling to get an ROI for their spending, or they could be wondering what to do when there’s a problem. Regular maintenance, common troubleshooting and repairs, and other how-to guides make excellent YouTube videos.
Find out what questions customers are asking about your industry and products by using Google Webmaster Tools and Google Analytics. These tools help identify what search phrases customers commonly use to ask relevant questions about your industry and products. Then work with your Corporate Videographers in DC to develop YouTube videos to answer those specific questions. Learn to think like the customer. What do they want to know? What information is missing from the overall industry conversation? People love behind-the-scenes peeks, insider secrets, and step-by-step how-to tutorials that they can easily understand and follow. Soon, you’ll be the go-to resource for insider insight in your industry.
Target Niche Audiences
Best DC Corporate Videographers and YouTube videos are also exceptional for reaching niche audiences. For example, are your competitors reaching out to the left-handers that use your products? If you sell garden tools, office supplies, sporting equipment, or other accessories for left-handers, that’s the perfect niche to target that your competitors might not even think about. Even if your products aren’t leftie specific, you can still reach this demographic with how-to YouTube videos that address the common problems left-handers have when using products like yours.
Target groups and those with unique issues. Develop videos that speak directly to the issues these niche audiences experience when shopping for or using products and services like yours.
Separate Your Brand from the Countless Competitors on “Social Media”
Every advertising and marketing magazine and blog on earth recommends “using social media” to promote your brand.
A sure way to differentiate your brand is with YouTube videos, produced by the Best DC Corporate Videographers, who are knowledgeable about the markets you’re trying to reach. There’s never any question about which company produces a YouTube video or which YouTube channel it’s on. YouTube lets you stand out from the endless gray seas of social media.
Let Your Customers Get to Know You on a Personal Level
YouTube videos allow you to put a face and personality with your name. Sure, you can show your personality on Twitter and LinkedIn, or even with a well-written blog. But nothing puts you on a first-name basis with your customer base like a good video.
Your YouTube videos could quite easily end up as a notable and trustworthy addtion a to your marketing plan if you partner with the Best DC Corporate Videographers. If you’d like to discuss this blog or how we can be of servce to your company please Contact us.