Right now in this “New Normal” brought on by COVID-19, there’s no questioning the value of video content. In addition to helping you reach new viewers, it can also help educate and inform your employees on best practices and protocols during this difficult time for all of us.
You can use training videos to improve productivity. For customers, you can show them how to use your products with ease. Either way, implementing the latest training video trends can ensure your videos stand out. Provide your intended audience with the valuable how-to info they need. Keep reading to discover the latest trends in training video production.
1. Live Videos
Want to connect with your audience in real-time? Live videos allow you to schedule live interactions with real people. Offering live training videos will help you provide individuals with personalized training experience.
You can use live videos to complete a tutorial or demonstration. Then, you can allow viewers to submit their questions in real-time. Answering these questions live will ensure your answers are detailed.
Meanwhile, viewers can ask follow-up questions to make sure they fully understand your response.
You can host these live training videos on different platforms, too. For example, Instagram will notify your followers when you start hosting a live video. As a result, live training videos also leverage the fear of missing out.
Since they’re only available for a short time, you can use live videos to gather your audience quickly. While people aren’t likely to watch an hour-long stream later, they are likely to experience the interaction while it’s live. That way, they can take part in the experience, too.
2. Interactive 360 Videos
The emergence of new technologies is making interactive 360 videos more popular and common. This futuristic video style allows you to use augmented reality (AR) and virtual reality (VR) in new, exciting ways.
Interactive videos allow your viewers to immerse themselves in the experience.
Instead of watching you training them, they can get more hands-on with what they’re learning.
Many of these training video trends depend on new technologies. Keep an eye out for new trends as the year progresses. Then, you can get ahead of the competition by using these trends to boost your brand.
3. 1:1 Video Experiences
Software like Zoom has made communications between friends and family. However, one-on-one training sessions are increasingly more popular in the midst of this economic slowdown and self-quarantine. You can use video conferences to train people live. Unlike the live video trend mentioned above, however, 1:1 videos are more intimate.
You can share your screen and watch the other person respond as you take them through the training. This ability allows you to gauge their reactions and answer questions one-on-one.
As a result, these 1:1 video experiences allow for more effective communication and learning.
4. Regular Vlogs
Some training sessions require you to break a bigger topic into smaller segments. Instead of exhausting viewers with a long video, you can break it down into regular vlogs.
Vlogs are a great way to educate your viewers. You can create vlogs daily or weekly, depending on your schedule. Unlike a live video, you can edit your vlogs to make sure they’re polished and precise.
Requesting high-quality, training video production services can make your videos stand out. Viewers will notice the effort you put into your videos and stick around to watch the entire tutorial.
5. Story-Based Training
Stories are a great way to captivate your audience and draw them in. If your corporate training video covers a dry topic, you can use stories to keep them engaged.
In order to tell a story that interests your viewers, make sure you know who they are and what they care about. How can you connect with them? Then, use a story that draws on empathy to show viewers how your training can solve a problem they’re experiencing.
6. More Platforms, More Dimensions
As more video platforms pop up, video dimensions will continue to change and expand. For example, you might make videos in a horizontal, vertical, or even square format.
Snapchat and Instagram Stories have both increased the popularity of vertical videos.
IGTV (Instagram’s video platform), on the other hand, prefers normal horizontal videos instead. Keep an eye out for new platforms to recognize related training video trends as they pop up.
7. Silent Videos
People already always in the best environment to listen to the sound. Maybe they’re watching the video in a quiet space or busy office. Either way, silent videos are becoming more popular as a result.
To respond to this trend, make sure to add a transcript and subtitles to your videos. You can also use animations and imagery to give people context as they watch without audio.
8. Mid-Roll Ads
If you’re using training videos to reach consumers, consider using mid-roll ads. These ads combine the advertising and video marketing experience. Instead of ads appearing between pieces of video content (the way they do in commercials), mid-roll ads feel less intrusive.
Videos are starting to get longer, too. As the length of ads increases, you might need to adjust the duration of your mid-roll ads to avoid becoming intrusive.
9. More Show, Less Tell
96% of organizations use video in some capacity in their marketing campaigns. Of those, 73% report positive results to their ROI. You can use training videos within your marketing campaigns to show, rather than tell people, the benefits of choosing your business.
However, training videos with heavy explanations can feel tedious. Using show instead of tell allows you to provide viewers with the information they need quickly and concisely.
10. Split-Screen Videos
What if you want to show an animation and video side-by-side? Maybe you want viewers to see a friendly face as you use an animation to demonstrate a process. Split-screen videos make it easier for you to show two pieces of information side-by-side.
Nothing in this “New Normal” is going to be easy. Leveraging technology, online collaboration tools and yes video, well help us get through this and continue to help each other in business.
Stay Safe!
