Video Blogs: How Personal Stories Can Connect Consumers to Your Business
Vlog is an abbreviation for video blogs. Created for both personal accounts and video marketing promotions, this is an informal type of video that offers a casual vibe but still has many professional aspects. Creating video blogs as a complement to standard marketing videos can help you engage and connect with consumers more than typical commercials. Successful vlogging isn’t about just pressing the record button, however. It also involves crafting a message, setting goals, and reaching out for professional production help.
Video Blog About Personal Experiences
Vlogging about personal experiences can help you gaining trust and commitment from consumers. A professional video marketing company can set up a casual in-studio session that allows you to speak your mind. The video blog shouldn’t come across like an interview or copywriting. A production company can help your vlogs look casual but give them the professional touch that will keep people watching.
To prepare, think of some personal stories about your business, some horror stories, and different ways that you’ve helped customers. The more videos you produce, the more comfortable you’ll feel in front of the camera.
Vlog About Humorous Situations
Video blogs don’t have to be a stand-up act but adding a few jokes or funny quips connects back to your personal experiences. Not only will humor help people relate, it can encourage interaction., conversation, and social shares.
Edit Your Vlogs
Although video blogs should be honest and causal, it doesn’t mean you should skip professional video editing. Talented video editors can trim content, adjust audio, and brand your vlogs with logos. Professional editors can also add cutaways or B-roll footage.
Whether your hiring professionals or doing a DIY Video Blog project, follow theses simple guidelines and have fun! Questions? Feel free to reach out and ask. We love help folks with video projection questions in Washington DC, Maryland and Virginia.