Your corporate video doesn’t have to be dull.
How to create compelling corporate videos? Your company sales video probably isn’t going to get serious Oscar consideration. But that doesn’t mean it has to be boring. In fact, to be effective, corporate video needs to be compelling and engaging. But how?
What Do You Want To Say?
Video is a simple, powerful communication tool. But like all communication tools, it benefits from thinking carefully about what you want to say. So, before you hire a video production company, corporate videographer or video producer, ask yourself this: What will your video say? Be specific, too: Instead of “My company is the best,” ask yourself what you want the viewer to realize your company is the best at doing.
How Do You Want To Say It?
Next, consider who will be watching. What message do you most need your audience to take away from your video, and what will be the most effective way to use video to send that message? Sometimes this can be almost shockingly simple; you might realize, for example, that all you need to do is film a product demonstration and explain how the product solves a problem for your customers. It may be far more complex, but either way, put your audience first.
What Are My Resources To Produce Compelling Corporate Videos?
The next step to consider is what resources you have available. Video production costs can be complex based on style, length and complexity. Sticking with the product example, perhaps you’ve got an enthusiastic, well-spoken customer who loves your product; if they’re willing to be on camera, that would be a great resource for your video. Is there a personable, outgoing employee? They can be your host. Think about what you’ve got access to and how you can get the most out of it.
It might sound a little harsh to say, but it’s true; there’s really no excuse for amateurish video from a company at this point, no matter the size. Audiences have come to demand a certain level of polish from even the most basic of video you produce.
So, take some time, bring in a crew and equipment, and aim for a professional shoot and edit. Compelling corporate videos are easy to produce than you think. Even if your video is simple, take a page from chefs: A simple thing must be done well, because mistakes will be immediately obvious.
Pay Attention To Details
Details are where even multimillion dollar corporate campaigns can be tripped up; we’ve all heard the urban legends about mistranslations and poorly considered slogans. But don’t just focus on those details, look at the technical details as well. For example, if a section of your video feels long, consider cutting away to something else and putting more energetic music into the mix. Always watch your video with an eye on what your audience will see; after all, they’re the ones who you need to watch most.
A compelling message is a strong message. And if you give your message care, focus, and time, you’ll have a powerful tool for your business.
If you’d like more information on this subject or any other video production needs, please contact us. We’d love to hear from you!