DC Corporate Videos Drive Engagement and Boost Productivity for Businesses
Owning a business or corporation means you balance many responsibilities. From providing leadership for the company to developing short and long-range objectives, the role of CEO or owner is challenging. Using the technological tools of the modern day facilitates a smoother operation. For businesses in the DC area, a corporate video production is a successful tool. Here are five ways DC Corporate Videos will be useful for your company.
Staff Training
Bringing new staff on board is a challenge for all businesses. Finding the right hire is just part of the task businesses face. Transitioning to the new job task proves difficult for many staff members. Even for those who have experience in that particular job position, each business has their own specific tasks that are unique to the company. This is where corporate training videos come in handy.
Creating DC Corporate Videos saves you time and labor. Instead of using other employee’s valuable time to train new employees, corporate training videos provide them with the information they need. In addition, as you create these videos, you will be developing a library of information that may prove helpful for a variety of uses.
Safety Video Production
Most businesses have different safety procedures in place in order to maintain the OSHA requirements. When the new staff comes aboard showing them DC Corporate Videos of safety procedures will ensure they are completing their job in compliance with OSHA. Having professionally-produced, safety videos created will be an asset for the company.
The employee orientation process will be more productive. In addition, people remember the contents of videos more readily, making them more effective. Even for those employees who are not new, watching the safety videos from time to time will ensure everyone is adhering to the safety procedures.
Promotional DC Corporate Videos
When visitors click on your website, provide them with an attention-grabbing video that promotes your company. A promotional video that highlights your company’s best attributes will succeed in keeping the interest at your site instead of clicking elsewhere. Everyone knows that video content drives more engagement than text.
In addition to promoting your company, you can also promote your staff as the friendly, capable people they are. Have a tab on the website for staff or under the “About Us” section, introduce your staff members. You could introduce one member a month. There are many options with video productions in DC.
Strengthen Your Brand
Increasing brand recognition is important for you to be successful not just now but in the future. Current sales are relevant but a strong branding image is what drives new prospects and helps old customers to become loyal repeat customers. Well-produced DC Corporate Videos that use your brand’s logo and reinforces your business’s goals, culture, and values will strengthen your brand.
Videos are an excellent way to increase awareness about and reinforce your brand. Presenting consistent video productions that deliver your message in creative ways should be a part of your overall marketing strategy.
Inbound Marketing
The majority of new business comes through inbound marketing. Delivering powerful content on a regular basis enhances your inbound marketing strategy. As part of this plan, use videos to educate your audience. Develop a series of video blogs to inform your customers and prospects about some aspect of your industry. If you consistently provide relevant videos for people, they will look to you as leaders in your field.
Using DC Corporate Videos is a way to boost your business and solidify your branding image. At Foundation Digital, we provide quality corporate videos for your company. Contact us to find out more information.
