Top 5 Industries Using Corporate Video (and Doing It Well)
Corporate video had gotten a bad name for years. With the advent of websites and high tech gear at low cost, the industry has blossomed. The great news is the professional production of corporate video has taken a turn. Businesses have leveraged the use of video to earn trust, make connections and market themselves in ways that are exponentially more viable than traditional methods. Corporate video production has made its way into the land of storytelling, and there are five industries that are doing it particularly well.
The Hospitality Industry
Video is the best way to highlight the features and beauty of a hotel, bed & breakfast or fine restaurant. This video for B. Smith highlights her talents as a restaurateur. The personality of B. Smith, noted author and home décor authority, is highlighted by Foundation Digital Media in an entertaining storytelling format.
Few successful eCommerce companies are known for being fun, social businesses. Corporate video for the ecommerce industry could easily be boring, instructional and sales-based in an attempt to get you to use the company’s platform. But Scout breaks through the old-school corporate video thinking with this easy flowing, humorous video. From the vibrant colors to the upbeat music, this is one corporate video that grabs your attention and pulls you through the entire video because you’re anticipating what you’ll see next.
The technology world changes each day, and companies such as Venturehouse Group have to keep up with the demand to be an innovative technology holding company that creates, invests in, and builds technology and telecommunications companies. With the business intelligence within the Venturehouse Group team, it would be easy for the company to create a video that merely highlights its incredible financial success. Instead, Venturehouse Group worked with Foundation Digital Media to introduce the company CEO in a unique way.
There are a lot of p;layers within the real estate ecosystem, so differentiating oneself from the others is key to success. This real estate title company used a personable approach to spark emotion in viewers. Meridian Settlement.
The Health Industry
Given the competitive nature of the health care industry these days, you would think that all corporate videos from patient care facilities would focus on showing off their state-of-the-art equipment or the awards they have won. Not this corporate video from GetWellNetwork. Via great storytelling, you get a glimpse behind the scenes of a leading Interactive Patient Care solutions group without the intimidation of medical jargon.
Your corporate video doesn’t have to be stiff or boring. We’ve highlighted some fantastic examples of corporate videos from leading industries, all custom created by Foundation Digital Media. Now let us show you how we can help your brand make an impression on your industry.