Green Screen Video Production: Advanced Features & Options
Green screen video technology can do wonders for your reach to consumers, use in marketing opportunities, and the ability to showcase services. Likewise, using professional video marketing services opens up a whole world of advanced techniques and production capabilities. Known as chroma key, a video is shot in front of a large green screen, and then professional editors replace the background during post-production. Common examples of green screen video use include daily news weather reports or cable news, such as when a city skyline is placed behind an interviewee to indicate where he or she is located. In the world of video marketing, green screen technology has a number of useful applications.
Digital Video Backgrounds
Green screen video technology should not solely be used for the sake of adding special effects. Professional editors can insert thousands of digital video backgrounds onto green screen footage. These backgrounds can range from location stock footage to B-roll clips shot at your company.
Background video clips can also increase the visual dynamics of a production. For example, if you’re shooting customer testimonials, then each clip can be recorded on a green screen and replaced with a different background. This can include home, office, or industrial background settings. The varying backgrounds give the final video an array of visuals without becoming repetitious.
Professional Video Animation
Practical and digital effects can be mixed together seamlessly with green screen technology. One of the best examples of this is professional video animation. When someone is presenting facts in front of a green screen, professionals can animate bullet points, graphics, and other visuals into the footage.
Green screen video enable multiple layers of footage – and, thus, a lot of information – to be added to a single clip. For example, in a promotional video, you can have a background image, a 3D animated logo design, and an additional graphic overlay at the beginning of the video.
Company Branding
Showcasing your brand across all of your marketing platforms is critical for creating customer recognition and value. According to Business 2 Community, 88 percent of consumers rely on quality when it comes to brand loyalty. Green screen video technology offers multiple ways to present your brand’s dedication to quality. A digital background can be tailored to fit your brand’s colors, tones, and the message you’re trying to convey.
Footage recorded in front of a green screen also makes it easier to crop and edit to your specific needs. The versatile use of the digital footage can be expanded through multiple video campaigns and projects. Planning these uses ahead of time will make it easy to implement the technology effectively.
