Product Video to Launch a Service
Regardless of what you sell, the content of your product video should inform, engage and, most importantly, persuade the viewer to take action. After all, you want your product video to provoke the audience to buy, or at least try, your product or service. A well-executed product video should titillate and suggest, “Try us. You know you want to.”
According to HubSpot, “78% of people watch videos online every week, with 55% of people watching videos online every day.” That amount of potential traffic has the ability to put your company on the map.
With that in mind, here are some ways that your business can capitalize on product video’s appeal and launch your new product or service into stardom.
Use Video to Make Your Audience Want Your New Product
A cornerstone of product- or service-based marketing is the introduction of a “need,” or pain point, and the resolution of that need using your product or service to the customer’s satisfaction. Product video can tell this “story” better than a print ad or a 140-character tweet. By incorporating humor or tugging at emotions, you can produce a video that connects your audience to your product. For example, Toyota’s latest Super Bowl ad, The Longest Chase, introduced audiences to the company’s newest product in a humorous yet provocative way. Toyota made it clear that not only will you get great gas mileage from its products, you can also go fast enough to outrun the law (if you need to).
Facebook, YouTube, Vine and Kik: Video’s New Stomping Grounds
It seems like the Internet gives birth to a new social media site every day. With an ever-growing list of potential marketing platforms at your disposal, it’s easy for marketers to mistakenly believe that they can create a single message and post it to every possible platform. But this blanket approach misses the point of having a variety of virtual spaces. Each site, whether it’s Facebook, YouTube, Vine, or Kik, caters to a different audience, so your message needs to as well.
Incorporate That New Product Video into Your Next Email Campaign
No other form of marketing grabs an audience’s attention like video. With moving imagery and sound, video brings elements of your brand to life that might otherwise get overlooked. Easy-to-use DIY programs like MailChimp and FreshMail allow you to embed your new product video with ease, so you can create an upsell campaign specifically geared toward your new service or product line.
