Benefits of Outsourcing Marketing Video Production
A marketing video makes good business sense. As a marketer or business owner, your tasks and responsibilities are already manifold. But adding “create a new marketing video” to your 2016 agenda is a proven way to stay keep up with today’s marketing demands. You must show your brand through video. If you don’t, you may fall behind.
According to Quicksprout, “Marketing video provides a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.” Those statistics are serious reasons to get started on a new video for your business or service.
To Outsource or Not to Outsource, That Is the Question
Once you’ve decided to create a new marketing video for your company’s website, developed a marketing strategy, and determined your audience’s tastes, the next step is to test its message among a small group of coworkers or loyal customers. After getting input and working out the kinks, you’ll need to decide whether to create the video in-house or outsource it to a professional production company. Let’s look at some reasons why outsourcing is a smart and cost-effective option.
Outsourcing Will Save You Time
Often, small- and medium-sized businesses have a limited number of employees, most of whom juggle multiple roles. If you’re lucky, you have a few who are dedicated marketing. Assigning the task of creating a marketing video to someone on your marketing team may sound like a great use of company resources, but this means other projects will get pushed back or delayed indefinitely as the video goes through rounds of edits.
Hiring a production company allows your marketing team to focus on social media and other campaigns while the production company does what it does best.
Outsourcing Is Not as Costly As You Think
Many businesses hesitate to outsource marketing video because of the cost. If you’re smart and shop around for competitive rates, however, you should be able to get a well-made video, including a bit of animation, for under $10,000. This may sound like a considerable amount until you look at the cost of hiring an in-house editor ($29,451 – $72,602). And that’s just the cost for the editor. That amount doesn’t include a scriptwriter, a producer or the rental of video and sound equipment.
Plus, once you establish a relationship with a production company, it will be able to create quality videos that represent your brand in a timely and cost-effective manner, ensuring that your website and social media sites will stay current.
Outsourcing Produces Polished, Professional-Looking Videos
Many companies make the dreaded mistake of thinking “how hard can it be?” when it comes to producing a video for their website, yet they hire professionals to clean offices, repair equipment, and prepare taxes. A professional production company can offer a polished video to tell a compelling story to promote your brand. The pros of enlisting professional help for your video with production companies far outweigh any DIY plans you may have. Outsourcing will save you time and money, and it will provide you with a better product in the end.