Increase Sales with Video Production
If you haven’t yet incorporated video production in your marketing, consider the following statistics that HubSpot provided in 2015:
- 96 percent of B2B companies (i.e., potential competitors) planned to use video in their marketing campaigns between 2015 and 2016;
- 93 percent of marketers use online video for online marketing, sales, and communication;
- 78 percent of people and 75 percent of business executives watch video at least once per week;
- 59 percent of senior-level executives prefer to watch video than read text; and
- 52 percent of marketers said video offers the best return on investment.
According to Syndacast, video will account for 74 percent of all Internet traffic in 2017.
If you aren’t using video production to market your service or product, pretty soon, you’ll be the only one. Like it or not, videos are an effective way to reach a large number of people. They can be used to demonstrate how a product works, unveil a new service or repair a reputation mishap. They can also increase your revenue.
Videos provide consumers with information about the products you offer in a relatable and fresh manner. According to a January 2016 Search Engine Watch article, “Videos play a pivotal role in decision-making during all stages of the customer experience. Ninety-six percent of consumers said they use them when deciding whether to buy a product, 93 percent said they come in handy while comparing products and 58 percent said companies that provide video are “more trustworthy.”
Additionally, 43 percent of survey respondents said they “would like to see more product description or service demonstration videos, such as a 360-degree view of a product, instructions for how to play a game, or directions on how to use a phone.” After all, a 15-second video can convey what page after page of a whitepaper might struggle to explain. If you make life easier for your customers, they’re likely to buy more products or services from you.
As a business owner, you already understand the power of word of mouth. You also know how your online reputation can impact sales. Thanks to the popularity of Yelp, Amazon, Angie’s List and other review websites, more and more consumers want to hear how other people feel about your product before they buy something from you. In fact, “85 percent of consumers turn to online reviews to determine whether or not a local business is reputable,” according to a BrightLocal survey.
That being said, people are still wary of online reviews.
“The research organization Mintel found that 57 percent of surveyed consumers are suspicious of companies or products that only have positive online reviews,” according to NBC News.
Video testimonials are a great way to build trust, increasing both customer loyalty and your bottom line.
How to Use a Video Sales Letter
A Video Sales Letter (VSL) is similar to a traditional sales letter, only better. Instead of posting written copy online or sending potential customers a direct mailer that will likely be tossed in the trash without a glance, a video sales letter grabs the viewer’s attention on social media or your website. To help convert viewers to customers, have sales reps or managers act out scripts in a funny-yet-compelling manner. Alternatively, you can animate your VSL for further brand recognition.
How Do I Create a Video for My Business?
We have a wealth of experience in video production in Washington DC, Maryland and Virginia. We help businesses with results driven video. Each business is different, but one thing is certain: video production can help increase sales while engaging consumers. Want to learn more? Contact us Foundation Digital Media.