Video Content Ideas
We’ve already discussed the fact that video content ideas are a powerful marketing tool in today’s business world. They’re one of the most important building blocks to establishing brand awareness. With more and more people spending extraordinary amounts of time online, videos are a great way to grab attention and connect with potential customers. Videos are a quick and effective way to deliver a message, and to reach your target audience in an innovative and creative way.
It goes back to the old adage, “Show Me, Don’t Tell Me.” But herein lies the question; what do you show? Video content ideas can be challenging to come up with original ideas for the content of your videos. You want to make sure to keep things fresh and interesting to your audience.
Below we have listed 7 video content ideas to help get you started. These ideas can be used by any business, regardless of industry, to help display your company on video. So, get that camera rolling.
Video Content Ideas You Can’t Go Wrong With
#1 Feature Demos
When your company comes out with something new, whether it is a new product or service, or simply a re-work of something older, a video is a great way to get the word out and generate some buzz. Creating a video is a wonderful way to introduce and visually display the item and show your audience what it is all about.
Traditional sales pitches can be boring and seem forced or pushy. Showing a product video to a potential client can take some of the awkwardness out of a sales pitch. The creation of a high-quality video, demonstrating a featured product or service, can help tilt the scales in your direction. Today’s consumer likes to see things with their own eyes, rather than be told. Use videos as a tool to show your customers what they want to see.
#2 About Us
Videos can be a wonderful way to tell potential customers about your business.
Does your company have an interesting start-up story? Is there something special or unique about your business that sets it apart?
Make a video explaining your company’s background and what makes it one-of-a-kind. Today’s consumer likes to know who they are buying from, and your story is important to them. Creating a video about how your company came to be is a great way to personalize your business and give it a human factor.
“About Us” videos can display your facilities, showcase your product, and give a background on how you came to be where you are today. You can view our portfolio for great ideas.
#3 Testimonials
Testimonials have long been a powerful tool used by companies to help generate sales. Potential customers love to hear from other people, similar to themselves, that have worked with you or love your product.
Sharing testimonials through video gives them even more oomph. Most people are not very comfortable being on-camera, so the fact that your customers are so happy with your product that they are willing to share their experience on film resonates with your audience.
Use video testimonials as a great way to let potential clients know how satisfied people are with your company does.
#4 Tips, Tricks and How-To’s
Does your company provide something to ease an activity or task? Is your business highly knowledgeable about a particular industry or field?
A video is a great way to show off that expertise. Creating a video that demonstrates how to do something, or how to do something more easily, is a wonderful way to display your knowledge in the field.
All companies should strive to be recognized as experts in their field, “trust agents” if you will.
#5 Share Some Data
Facts and figures can often get lost in a traditional sales pitch.
Consider creating an animated video to visually display some of your business’ important numbers. Charts and graphs are a great way to show off your numbers in an easily understood fashion, and video can take that to the next level. A short video presenting important data can help to solidify those facts in the mind of your potential client.
Most of us are visual learners, thus a video with charts and graphs will make a more lasting impact than simply hearing numbers. Think of animated data videos as real-life infographics that come alive on the screen before your eyes.
#6 Q and A’s
People are notoriously curious beings; they have questions about everything. Why not answer some of your company’s most regularly asked questions with a video.
Chose an expert member of your team, whether it is the CEO or Manager, and have them answer the questions your customers most frequently need help with.
Not only will you be providing quality content, you’ll be answering questions and promoting your services at the same time.
#7 Holiday or Seasonal Greetings
Many industries do a large bulk of their business around the holidays or during a particular season. If your company falls into that category, create a video introducing your product and explaining how it fits perfectly into the holiday.
For example, if you are a sunscreen company, create a video about the upcoming summer season reminding everyone the importance of sun protection.
You’re not going for a hard sell, but you’re reminding potential customers about the dangers of skin cancer while keeping your brand “front-of-mind” for skincare protection.
Let Foundation Digital Media Help
There are truly endless ideas for video content to help generate sales. Each company is unique and should strive to display what sets their company apart in original and one-of-a-kind videos about their product, service or company. You will find that once you start making videos, new ideas for content will pop into your head all the time.
When creating videos for your business, do not hesitate to reach out to our team for assistance. Our expert team knows all the in’s and out’s of video production and would love to assist you as you in creating a powerful video tool for your business. Let’s get started today!
