When it comes to Video SEO, everyone has a different opinion on the best and fastest route to reach and remain on the first page of Google. There are infinite ways to climb the SEO mountain, but let’s look at how marketing videos impact SEO.
What Businesses Need to Know for Marketing Videos
You may have heard that adding video to your website and social media sites will help improve your rankings, but adding any old video won’t do. Quality and traffic matter. Also, you have to optimize your videos in order to drive traffic to your website and increase sales. Consider these strategic elements when incorporating videos into your marketing plan:
- Hire professionals to create several videos with high production values and solid content.
- Determine where you will embed each video or consider rotating them every few months. New content is important for good SEO. So is variety. Using the same video on every site is an SEO no no. Plus, your customers will find it boring and repetitive.
- Remember, different search engines have different algorithms. Google search and YouTube search are not identical.It’s a good idea to take a course or read about best practices for each search engine. Google offers a free Search Engine Optimization Starter Guide and YouTube has a great video on its SEO practices.
How Tags, Categories and Keywords Help Video SEO for Marketing Videos
In the article 7 Simple Video Tips to Reach Your Target Audience, ReelSeo reminds businesses to add tags and video categories to improve performance. “They help search engines find your videos when users search for your tags and similar terms. You can also choose a video category that matches your title, description and tags to help improve your video’s search ranking even more.”
Videos Must Add Value and Solve Problems If You Want Impact
To get videos to rank well, businesses must provide good content that solves problems and provides relevant information. Ask the important questions such as, what problems or pain points do my customers face? How can I show my product or services solving these issues and having a positive impact on my customers?
A sound approach to creating an impactful video is hiring help. With the aid of a professional production company such as Foundation Digital Media, your videos can become SEO gold. Contact us today to discuss how we can implement professional storytelling techniques and top-notch production values into your SEO videos.