What Video Types Works Best for Washington DC Businesses
Not all videos are created equal, a fact that’s strikingly evident when Washington DC businesses take a moment to review the myriad video types out there. While no single type is necessarily better than the other in general, there are video types that are better or worse for fulfilling the objective of individual video projects.
We chose five common video types from lists outlined at SearchEngineWatch and TheFutureOfInk to discuss how each one can work for different goals.
The Talking Head: This video features a person sitting there and talking, usually shot from the head and shoulders up. This simple, old-school technique is popular because it’s easy, inexpensive and can work well for personal, direct appeals to the audience.
The Interview: Similar to the talking head, the interview video typically contains two or more talking heads in interview format. Washington DC businesses can go for multiple people on camera at the same time, the interviewer off-camera and the interviewee on camera, or switch back and forth between the subjects.
This format can be effective for newsy videos and educational clips where viewers are gleaning insights from industry experts or pros.
The Tips Video: Also called the tutorial or explainer video, the tips video is the “how to” of the video world. Here the subject provides instructions on how to complete a specific action, project or other task. Baltimore video production companies would do well to create a series of such videos for a specific company, allowing the company to showcase its expertise in a particular niche or industry.
The Demo: Similar to video tips in its instructional nature, the demo features an on-camera demonstration of a particular product or service. Demos are fast, flexible and easy to make, often involving a single person outlining how a product or service works. This one is an ideal choice for promotional videos, especially for new products or services.
The Video Testimonial: Video testimonials generally feature a very satisfied customer explaining why they found a company’s products or services so incredibly awesome. Baltimore video production companies can add a bit of pizzazz to this powerful format by choosing customers that have a compelling story linked to the product or service being discussed.
Testimonials can build credibility and provide social proof that a company is as great as it claims to be – and customers know it.
Before Washington DC businesses start selecting the type of video that will work best for a particular company, it’s imperative to know what the company expects the video to do. And whether the goal is to explain a task, demonstrate a product or showcase a happy customer, there’s likely a video type out there just waiting to fill the bill.
