So, what types of videos should your business be creating as a part of your marketing campaign? Keep reading to find out!

1. Vlogs

Vlogs are basically just videos on similar topics your business would write about in your blog. The goal is also similar: you want to target keywords in your vlogs to boost your SEO and get more traffic on your website.

When creating a vlog, you want it to be organized as a written blog would be. Include an intro, talk about the main ideas of your topic, and then end with a call to action to your services or products. Be sure to include engaging visuals to keep people interested throughout the video.

Vlogs are easy and inexpensive to create and can continue to bring traffic to your site well after the video is posted.

2. Tutorials

Tutorials are a great way to pull in traffic from search engines because when people need to be taught how to do something, it’s much easier to watch a video tutorial than try to read instructions.

For example, if your company sells different types of loose-leaf tea, you can create a tutorial on “how to brew the perfect cup of tea”. This will pull in people interested in drinking tea, and they’ll see you use your products throughout the video and end up buying tea straight from your site.

Tutorials also give people the chance to really get to know your company and get a feel for the company culture, which is an important part of the customer experience.

3. Webinars

Webinars are one of the most effective ways to convert online traffic into sales. Typically, webinars are going to be much longer than the other types of videos because you’ll be providing in-depth information on a topic.

When creating a webinar, you’ll want to educate the viewer and create a sense of excitement about the topic you’re talking about. Then, you’ll do a sales pitch and tell the viewer why your products or services are the answer to the viewer’s needs.

Utilize These Types of Videos in Your Marketing Campaign

There’s no doubt about it: video content is king. If your business doesn’t take advantage of video marketing, you’ll be left in the dust of your competition. With these types of videos, you can engage your customers, inform them, and help them get to know your company beyond the surface level.

Are you ready to take your business to the next level using video marketing? Contact us today to learn more about our services!