5 Amazing Ways Video Can Help Your Tech Startup

Every single day, billions of people watch videos through streaming services and on social media sites. People are watching video on their televisions, computers, tablets, and smartphones. Facebook and Snapchat alone manage to get around eight billion and ten billion videos watched per day! It is why video marketing for tech startups is such a vital part of building up a brand.

Here are five useful ways that video marketing can help tech startups:

1. Creating a Bond

When someone hears about an interesting tech startup and the product or service they are promising to deliver, that person may be intrigued. But they have no connection with the company.

Videos allow your startup to create this bond with the enthusiasts and early backers who can shape your future. Create videos that strike the right chords and can help your target market relate to your company.

2. Great First Impression

People want to watch content and learn about startups that pique their curiosity. From the title to the first ten seconds of the video, tech startups must work to create an excellent first impression.

Viewers have so many options. The best video can flop if it has a muddling title and takes too long to get to the point. Video marketing for tech startups should always include punchy titles and concise, interesting and relatable content.

3. Insight into Company Culture

One way that video marketing for tech startups can help your business is to provide interested people with a glimpse into your company culture. Potential backers or investors, first customers, and enthusiasts may be interested in what you have to offer.

But they could have doubts regarding the company culture, as many startups fail because they do not take the business side seriously. Creating a personal and authentic video that shows the human side of your company would help assuage those concerns.

4. Going Viral

Ask any startup that “made it” and they will tell you that going viral helped them immensely. When a video goes viral on YouTube or a social media site, it can reach millions of people who would not have heard about your company or its offerings.

It is so easy for people to share videos these days. One click of a button and a video is shared on Facebook or Twitter. Startups can take advantage of video sharing, as it offers a cheap way to reach a huge audience.

5. Control the Message

Many businesses found that video marketing allowed them to control the message surrounding their company. There are many rumors about tech startups in the early years. Reports about stagnation or speed bumps in the rollout of products or services.

Crafting high-quality videos can help a tech startup control the narrative around their business. It is why video marketing for tech startups is so important in the modern economy. No startup should ignore the impact of online video on brand recognition, reputation, lead generation, and sales. It could take your startup to the next level.

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]