5 Creative Ways Modern Companies Use Video Content
There are many tried and true ways that companies use video content, but the top companies around the world know how to kick things up a notch. If you’re ready to take your video content to the next level, take a look at some of the most exciting ways that modern companies are changing the game when it comes to video content.
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Taking Video Content Live
With numerous methods for streaming live video, companies are no longer restricted to producing content for future release. Being able to easily show video content live opens the door to numerous opportunities for companies.
Many organizations use social media platforms to stream events live. This can include pre-existing events, like conferences and showcases. In a world that’s been greatly affected by the COVID-19 pandemic, this has opened up global access to events that were once restricted to in-person attendance.
Some companies have even adopted digital event formats for their advertising campaigns. They aren’t just giving audiences the chance to tune in — they’re making the stream itself the event. This offers many new types of audience participation and engagement through chat, polls, and other integrated social media options.
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Making the Most of New Technology
New video technologies can expand traditional experiences. With new technologies, video content is rapidly expanding the limits of what we think of as videos.
Some of the most exciting examples of new video developments are interactive 360-degree videos. These incorporate the latest camera technologies to provide a full 360-degree view during an entire video.
Companies have been using these 360-degree videos to capture stunning vistas for their content, while the latest smartphone and virtual reality (VR) technology lets viewers access this new experience seamlessly.
This kind of technology also enables the use of augmented reality (AR). These interactive experiences are popular in a variety of video games and other applications.
Used correctly, they can also make for great advertising campaigns. While this kind of AR integration is still in its early stages, new and exciting developments are happening in the industry just about every day!
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Companies Use Video Content for Education
At the core of marketing is the idea that you’re trying to communicate something to your audience. This can often be something educational, like teaching your customers about the benefits and best uses for your products and services.
Today, top companies use video to create value-added educational resources for their customers.
Many businesses fill their websites and social media accounts with this type of content. Videos can provide guides, answer questions, and generally inform viewers. These aren’t simply advertisements — they’re really teaching the viewer something of value.
Having a catalog of educational video materials makes your organization seem to be more involved with your customer base. Customers see the brand as an authority in the industry. They come to appreciate the dedication you’ve shown to them and your ongoing commitment to delivering value.
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Building a Personal Connection
Many companies are starting to use video to build a more personal connection with their customers, telling stories and promoting their brands in a more effective way than a traditional, 30-second advertisement.
The rise of influencers on Instagram and other platforms is one example of this, but it’s far from the only way to implement this type of strategy.
Using this approach, stories often revolve around an individual because it’s one of the simplest ways to establish a one-on-one connection. Relying on personalities to forge a connection through video can be an effective approach for many companies.
Currently, companies that operate within the consumer goods and electronics spaces are among the most successful in using this approach.
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Changing Up the Format
Video formats change all the time. With innovative tools and technologies, new formats are impacting the market in a variety of ways. Top companies are making the most of these new formats to present creative video content.
Many advertising campaigns are starting to make use of vertical videos, as you might see on Snapchat and TikTok. These videos might seem strange or unfamiliar at first, but with targeted mobile campaigns, your company can make sure to capture the attention of the right audience by presenting your information in a unique way.
This isn’t the only change in video format that’s happening, though. Being able to fully integrate video into websites lets companies make them any shape they like. For example, on some sites, you can find square videos, along with other, more daring changes.
The Latest Innovations for Your Video Content
Foundation Digital Media implements the latest technologies and methods to produce top-quality video content from our base in Washington, D.C., and Maryland. Our team can help you realize your vision in many unique ways. Contact us now to find out how!
