This week’s tip is about paid video distribution. Managing to create a quality and unique video is not easy. There are so many variables that can go wrong during video production, especially for small businesses. Moreover, when you do manage to get a wonderful video from that process, it is time to figure out what you are going to do with it! It’s time to think, “paid video distribution.”

Videos require proper distribution through various channels. An obvious way that companies may distribute videos is through the internet as advertisements – or on their website. Using local TV stations is also an option. However, what other distribution channels are available?

What is Paid Video Distribution?

The purpose of paid video distribution is to pay someone to distribute your video for you. It can take up any form. It could be an advertisement during a major sports or pop culture event – or a boosted Facebook post that reaches a wider audience than usual posts. It can even be a banner or video ad that appears on a website when users go on specific pages.

Five Ways Your Company Can Benefit from Paid Video Distribution


1. Targeting a Demographic

If your company has done proper research on its key demographics, paid video distribution is the best way to reach these demographics. You can target the websites, television stations, radio stations and print media that your target demographic consumes with laser accuracy.

2. Reaching a Wide Audience

When paid distribution of videos is combined with the internet, a small business can reach an enormous audience with ease. And compared to the cost of advertising on traditional media channels, such as television or newspapers, the price of promoting videos online is relatively low.

3. Maximizing the Potential of a Video

Your company spent a lot of time and money creating the perfect video. It is very good that you are showcasing the video on your website and social media channels. But is that enough? Are you reaching a wide enough audience through these channels? By using paid video distribution, you can ensure that you are maximizing the potential and value from the videos that you create.



4. Leveraging Social Media

Ads on Facebook, Twitter, Instagram and YouTube are the perfect way to reach the modern audience. Leveraging social media is about more than posting content on your own profile. Using boosted posts and paid ads on social media will help you reach a much wider audience. It will also lead to more people following your company accounts on those sites.

5. Recognition on Search Engines

By using search engine ads, you can ensure that your site is always one of the first things that people see when they are searching for related keywords. Your site will appear on the top one or two rows of a search results page, which are reserved for paid ads. While it does not boost your SEO, it does mean that millions of people will see your site when they search for related keywords on Google or Bing.

If you are hoping to engage in paid video distribution, you will need a stunning video that you can promote. Foundation Digital Media is one of the top video production companies in the Washington, DC area. Take your commercial videos to a new level.

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]