In 2019, there are currently 3.48 billion social media users.
With more users than ever, having an effective social media strategy is absolutely essential. This means providing your followers with relevant and valuable content.
One great way to accomplish this is through animated video.
In this article, we’ll show you how social media animation can be a key component of your social media strategy.
7 Ways Social Media Animation Boosts Your Social Media Presence
A great social media strategy is key for establishing your brand and boosting traffic. Animated videos, on any social media platform, are a foundational aspect of a successful social media plan.
1. Animated Videos Are More Cost-Effective
In classic video production, you need to hire actors, work with a whole video production team, and more. Although it’s extremely effective, it doesn’t always fit the budget of all business sizes.
Video animation, on the other hand, just requires a small team of people to do animation. This means more money in your pocket!
2. Eye-Catching Graphics Engage Your Audience
Humans are visual creatures. By utilizing simple graphics that are easy on the eyes, you can catch the attention of your audience. Once you have your audience engaged, using a strong call to action at the end of this animated content can be an amazing tool to increase engagement.
3. Social Media Animation Can Be Easily Tailored to Your Brand
Using social media animation, it’s so simple to create a video that compliments your brand visually. This means your videos can help further establish your brand on social media, creating an effective social presence.
4. Animated Videos Are Shareable
Animated video marketing that tells a story using simple, engaging graphics is a recipe for a shareable video. In fact, 92% of mobile video viewers will share a video after watching it. This creates an enormous opportunity to generate organic traffic without any extra effort on your part.
5. 65% of the Population Are Visual Learners
65% of the population are visual learners. If you can provide value to your viewers using animated marketing videos, they’ll be much more likely to follow, engage, and remain loyal to the brand.
6. Animated Videos Tend to Go Viral
There’s no doubt that video is by far the easiest way to go viral. Whether it stimulates an emotional response, provides valuable information, or makes someone laugh, marketing animation has the potential to be viral content.
7. Video Will Be 82% of All Web Traffic by 2020
According to Cisco, video media will make up a shocking 82% of all web traffic by 2020. This isn’t surprising considering how engaging videos can be.
Using animation media, you can channel this opportunity for traffic to bolster engagement on your social media.
Foundation Digital Media Uses the Industry’s Top Animation Artists
Like with any video, quality in your social media animation is paramount for building trust and boosting engagement.
Foundation Digital Media in DC provides animated video services to help your brand send a compelling message out to the social media world. Using the industry’s top animation programs like AfterEffects, Motion, CoreMelt, Colorista, and more, we assist our customers in creating high-quality, engaging content to establish their social media presence.
Interested in adding a powerful, engaging animated video to your social media marketing strategy? Contact us today to discuss your project and ideas.