Common questions about videos…

While our video production clients in the DC Metro area recognize the need to use videos to promote their businesses, they often aren’t sure where to start or how to effectively communicate their message.

This is why we believe it’s important for our consumers to ask as many questions as they have when considering the use of videos to market their business. To help you get started with video marketing, the following are five of the most frequently asked questions from our clients.

What kind of videos should I make?

There are many kinds of videos a company can use for marketing. Some businesses choose informational, while others want funny ones. Some like to use actors, while others want animated videos. What you choose depends on your brand and budget. This is why it’s important to discuss your video needs with a professional video marketing company in DC.

Will my video help with SEO?

Videos can help you with search engine optimization (SEO) when combined with other types of content. Videos are appearing more and more in organic search results because Internet users like them and search engines have realized this. Forrester Research predicts that by 2017 video will be the dominant form of content on the Internet.

It makes sense to start using videos to increase brand awareness now. This way you’ll be way ahead of your competitors when everyone else starts to use this form of advertising.

How can a video help me market my business online?

A video can be embedded into a website. It can be featured in a blog post. It can be shared on Facebook, Twitter, Google+ and other social networks. People can share the link thousands of times. You can’t do that with other forms of videos marketing.

For example, a commercial will only reach those that are watching television at the time the commercial is aired. Online videos can be played over and over again and sent to people who are not available when they are posted. What’s even better about online videos for marketing is that you don’t have to pay for each time they are played like you would have to with traditional commercial advertising.

How can I measure my Return on Investment (ROI)?

The type of measurement used is going to depend on the type of video. If you publish a video on a website, you will want to track how much traffic the site receives after it is published. If you’re using a video for social media marketing, you’ll want to pay attention to how many likes, shares and comments it receives. You’ll know if you are getting a return on investment when you’re seeing an increase in traffic and engagement.

Can you create a viral video for my company?

While the goal of every video that you produce is to obtain maximum exposure, many people believe a video that goes viral is the equivalent to winning the lottery. Unfortunately, this is not always the case. Video views are a lot like site views on your website; it doesn’t matter if one person or a million people view your video if it doesn’t translate into revenue.

Do you have questions of your own? Don’t hesitate to contact us. We have years of experience in video marketing to make this form of advertising successful for you.