You only have to look at statistics about documentaries to know it’s a great way to get attention.
If you’re trying to get better engagement, a documentary might be the marketing type for you. And there are several types of documentaries from which to choose.
Types of Documentaries for Video Marketing
Are you trying to decide on the type of film that would fit your company’s brand? Documentaries are perfect for mixing reality and fiction to bring a message to life. Here are the types of documentary styles that might help you.
1. Poetic Styles for Emotion
Are you trying to get the core of a subject? Do you need to make people think past their own experiences?
Poetic documentaries are ideal for taking people away from their current situations. This kind of documentary will get viewers to think about the world in a different way.
2. Participatory Styles
Don’t want to leave the material up for interpretation? Then you might prefer to use a participatory documentary.
With this type, the narrator has a certain level of involvement in the film. They can help direct the narrative and keep things going the way they want.
3. Expository Type
Are you looking for a way to persuade people to see things your way? Do you need them to make decisions in your favor?
Expository documentaries are a perfect combination of poetic and persuasive. Use this one to create a narrative that works for you. This is also a great way to inform people of your brand, or a subject you that’s important to you.
4. Performance Type
This is the type of documentary you want to use if you’re looking for an emotional punch. This one is great for making a statement; be it emotional or political.
This one also has more involvement from the narrator or director. This keeps it moving the way it should instead of letting it unfold.
Reflexive documentaries are perfect for those who are wanting to give an inside look. Most of the other documentary styles rely on showing other aspects of a subject.
But, the reflexive style is more about centering on the subject. Or, a more accurate way of describing it: a look at the filming of the documentary. Why is this style good for some brands?
The reason is that it gives the audience a chance to see the people behind the film. They get a feel for what goes into everyday efforts.
About Your Company
Documentaries are a great way to spread the word about your business. They’re perfect for in-house showings, or for introducing yourself to other viewers. Now that you know the different types you can make your own.
If you’re looking for someone to help make your perfect film, look no further. Contact Foundation Digital Media about our filmmaking services.