Boost Your Bookings with a Airbnb Video Tour
Unlike hotel rooms, an Airbnb video listing is unique because the interior decoration is done by individual homeowners and the price travelers are willing to pay is determined by the privacy, amenities, and the one-of-a-kind beauty of each listing. While a picture may be worth a thousand words, at 24+ frames per second, an Airbnb video can speak volumes to your potential customers about the appeal of your beautifully appointed spare room, apartment, or home.
The Video Walkthrough
Selling your Airbnb listing to potential guests is a lot like marketing a hotel room or even selling a house. You want to give them the ultimate impression of how comfortable, welcoming, and luxurious staying in your listing will be. Slow sweeping shots of the room or rooms you are offering will help them understand exactly how much space they’ll have to move around in as well as an in-motion view of your unique decorating style.
While you may be tempted to shoot the video on your tablet and quickly upload it to the site, a professional videography team will have better equipment, a steadier hand, and experience shooting real commercials that will give your listing video an edge over others who gave into the DIY temptation.
Make sure to cover not only the bed and nightstand but everything that guests care most about. Especially for whole-unit listings, you’ll want to cover the entertainment center and living room area, a dining area if there is one, along with the pristinely shining and lightly stocked bathroom and kitchen areas. Show them not only how beautiful your home is, but what they will and will not need to pack when staying with you.
Meet the Hosts
For a special bonus, when you’re done filming the Airbnb video you’re offering to vacationers, ask your videography team to turn the camera onto you and any partners you live and work with who might also meet the guests. Especially if you’re the kind of friendly host who enjoys making breakfast for social guests, getting a chance to ‘meet’ you ahead of time will help your customers understand the warm homey experience you have to offer.
If you’re not that social or prefer to handle your bookings remotely, that’s okay too. By sharing this in your Airbnb video, you’ll draw in guests that prefer their privacy over socialization, ensuring that everyone is happy with the arrangement.
A Custom Experience
Beyond beds and breakfasts, the classic features for Airbnb listings, some hosts like to offer their guests a custom experience tailored to the personal interests of the host or the local attractions. If you like to do crafts, cooking, or outdoor excursions with your guests, a great way to draw in guests who would most like to join you is by showing it in video form.
Invite your videographers to join you for an afternoon or evening of whatever your special event is and include this in your Airbnb video. Your bottom line will quickly reflect the success as crafty or adventurous guests line up to book with you.
There are companies all over the country that can help you film a beautiful, high-quality Airbnb video, but if you’re looking for professional video production in the DC area, Foundation Digital Media would love to be your go-to source for all your video needs. For more information or to schedule a filming session, please contact us today!
