Animated Video Marketing

Good marketing is about storytelling. You must focus on drawing your customers into a narrative in which they connect with a certain reality presented and are made to realize a need – a need to which you provide an answer. So when it comes to how you approach your video marketing, you need to do it in such a way that you can provide strength to your narrative and make your story come to life. This is where using animated video marketing can become a powerful tool. 

Animation can bring your marketing and your story to life in a unique and interesting way that resonates with your audience. If you have not yet considered why you should get in on using animated video marketing, you’ve come to the right place. Let’s take a look its benefits in more detail below. 

Using Animated Video Marketing Gives You Creative Freedom

One considerable benefit that the use of animation provides your marketing videos is that it gives you creative freedom in a unique and powerful way. In other words, you are not hindered by the limitations of the real world. You can make your video come to life in whatever way you please because you are not restricted by time or space. Video allows you to do what you want, how you want it. Here’s how Pop Video explains it, 

“Content is all about telling a memorable or impactful story about your product, customers, or company. The beauty of video animation is that limitless software, hardware, and cutting-edge techniques are at your disposal, providing unbridled room to imagine and fabricate whatever story you wish.

Live action videos have limitations in virtually every aspect, from color to capability. But animation provides you with the freedom to defy nature, create scenes or actions that are physically impossible, and bring unworldly characters to life. You need not rely on the talents of on-screen actors to tell the right story. The power is entirely in your hands.”

Animation Allows You to Control the Tone

By using animated video marketing you have a greater ability to control the tone of your video. Working in a real life setting can sometimes be limiting and your message may not come across in the way you intend. Animation allows you to be more precise in the tone of your message and be more effective in accurately communicating your point. 

Animation Gives the Ability to Better Communicate Ideas and Concepts

Sometimes when you are seeking to communicate a certain idea or concept, a certain medium is required to do so effectively. You can talk about statistics and percentages all you want, but without using animation to make those figures more concrete the concepts are likely to fall flat. As the cliche goes, “a picture is worth a thousand words”

Animated Video is Easy to Manage

Another significant benefit of utilizing animation for your video marketing is that it is easy to manage. When shooting live-action, there are a lot of moving parts that need your consideration. However, with animation things are easily contained and managed within a digital environment, making your video less of a headache to put together.

Using Animated Video Marketing – The Conclusion

As you can see, animation provides you with a means of breaking out of the restrictions of real life and harnessing the creative control that comes from the ability to create your own world. With animated video, you have a newfound power to control the narrative of your marketing in a unique and captivating way. 

If you are interested in how Foundation Digital Media can help with your animated videos or if you would like to know about any of the other video production services we offer in DC, Maryland, and Virginia, please contact us today. We look forward to bringing your marketing to life!