B2B YouTube Video Marketing
B2B YouTube Video Marketing means selling to entities who presumably know a little something about sales themselves. Due to that fact, the B2B marketer has to take a very specific approach when addressing potential clients and customers. They must be forthright and effective, taking into account that the recipient of their pitch knows (at least on a basic level) the language of salesmanship.
The Video Pitch
If you own or manage a business, chances are you spend a lot of time reading. Analytics, invoices, emails – it quite literally never ends. A short video is a good break from this routine. Make no mistake, there is a time and a place for written sales copy. But when trying to bring in a client, at the very entrance of the sales funnel, the best method is new media – namely, digital video. And even more specifically, YouTube.
There are definitely other social media networks that work fine for marketing videos (Vimeo, Twitter, etc.) and HTML5 video embedding will soon provide plenty of alternatives to the major video platforms that are currently available online. But YouTube Video Marketing has some significant advantages when it comes to marketing.
First of all, uploading to YouTube is painless. There are reasons why it is the world’s most popular video-sharing site. It is user-friendly on both the contributor and viewer ends. This has resulted in YouTube’s enormous popularity not only as a video service, or even as a website, but as a social phenomenon.
Which brings us to the next very important point pertaining to video marketing: social media. In addition to being a video-streaming service, YouTube is a social media platform. Broadcasting your message openly over YouTube subjects it to objective opinion.
How to Make Good Content
Nowadays, almost anybody can create video content. So the DIY approach is an option. But in this case, it’s not recommended. Your goal with YouTube Video Marketing is to stand out among the rest, not blend in. Digital marketing makes up a significant portion of web content, and always has. If you don’t source professional talent to produce your video, then it will look average and not worth the time of what might have been a prospective client.
But the fact that everybody can produce video with relative ease and passable quality not only means that there is more competition, it also means that there are many different options in terms of professional talent. You can go online and hire a professional motion graphics designer in no time, and have high-quality animated branding in your video by tomorrow if not sooner. The same goes for video editors, sound designers, writers, voice talent, etc.
We live in a video age. Just look at how mobile input devices are manufactured compared with their cell phone and laptop predecessors – keyboards and keypads have been replaced with touchscreens and swipe technology. And with its direct engagement and streamlined user interface, YouTube is currently the most valuable social media tool for video marketing. Have questions?