What Type of Video Content Does Your Audience Crave?
Knowing what kind of content video your audience prefers is a key component to effective marketing. Regardless of whether your goal is to attract new customers through social media posts or turn loyal customers into brand advocates, knowing your customers can be the difference between your brand going viral or getting left in the dust. Let’s look at some popular types of video content and what audiences they attract.
Content Video and Tutorials Engage the Audience You Already Have
Tutorials allow your customers to see, in real time, what they are attempting to accomplish with your products and services at home. They also aid in explaining the more complicated elements of your products in a simple and engaging manner.
From the sometimes-subscriber to the die-hard loyalist, tutorials are a great way to engage and retain your audience. Alex Glassey, CEO of StratPad, a strategic business planning app for entrepreneurs, explains why tutorials should be an essential instrument of your marketing arsenal: “Video is a great tool for demonstrating how to use your product or service—and can often convey more information quicker than a photo or a written description.” In other words, don’t just tell your customers how to use your products, show them in a colorful way that visually represents your brand.
Explainer Videos Turn Potential Customers into Loyal Audiences
Want to explain to the world in a simple, yet compelling manner what your business is about? Then consider adding additional content video like an explainer to your website. Explainer videos are great tools for conveying your brand’s message and boosting sales. They help potential customers understand your brand and see, firsthand, what makes your company stand apart from competitors.
According to Unbounce, explainer videos “can increase conversion rates by 20%.” They are a great way to tell your brand’s story in a short, humorous manner. They allow you to showcase your business’s personality and make a memorable impact on potential customers.
Animation is Great for All Audiences
Another great form of content video is Animation. It’s the perfect tool for adding life to your website or social media posts. Not only does it allow you to visually convey your brand’s image, it’s suitable for all audiences. Funny or cute characters and over-the-top scenarios tap into people’s emotions, creating a memorable bond between them and your brand.
Animated video is also great for drawing attention to new products and services your business offers. It makes smart use of your audience’s attention span by showing your products or services rather than explaining them in long, drawn-out white papers or press releases.
Regardless of the type of content you choose, enlisting professional help can save you time and money and give you a decisive edge over your competition. Feel free to contact us if you’d like to learn more about this subject or other video production strategies. Learning how to determine what type of content video is right for your customers is essential for your business.