Best Online Video Is Exploding.
There’s nothing more popular than best online video right now. Not just squirrels water skiing on popsicle sticks, but savvy, highly produced video for corporations, small business, non-profits, agencies and PR firms. The question is why has video taken over as the leader in information sharing methods?
First and foremost, it’s technology…One of the biggest changes with best online video has been the rise HD video (and now 4K) along with better servers to hold all this massive info and files. Second, a flux of creatives leveraging modern filmmaking techniques and bringing them to the business community. The amount of production value that can be brought to small business marketing efforts for example is staggering. Jibs, sliders, steady cams, high end motion graphics and color correction suites are all at the disposal of ad agencies, PR firms and video production companies like never before.
It is truly an exciting time to be in the online video production world. Teams are no longer tied to brick and mortar studios or edit space. Portable technology, MacBooks and NLE edit platforms mean you can run and gun, set-up and edit and deliver dailies and final projects in days rather than weeks. That flexibility equates to competitive budgets and estimates amongst vendors.
More Infrastructure for Video
Get the point? All platforms screaming for your video and distribution. In effect, your website or social media page is your own tv station and you select and provide your own programming. Non-profit? Produce a documentary! Restaurant? Hire a video production company to make video menus so your patrons can see slick, stylized video shots of your food offerings! The uses for best online video in business are virtually limitless (dependent on budget of course). Now of course we can talk about costs.
Production Value vs Cost
Online video production value should have little to do with cost. See above. Technology has made it reasonably affordable for most companies to use video effectively. Is JJ Abrams going to produce and direct your next marketing campaign? Probably not, but you can use a lot of the toys that he would on your shoot. The most important thing is to be transparent with your budget and ideas when you discuss a project with a professional. They’re are so many moving parts to online video production. Production companies and video producers are here to help you and your company look your best. That’s our job. Your job is to give us as much information and data as possible so we can estimate the right style, length and approach for your project.
A :30 second commercial spot oddly can be exponentially more expensive than say a 2:30 testimonial video. Why? Location, location, location! Total Run Time (or TRT) is a deciding factor but the number of location days is very important to understand also. Let assume a car dealership wants a :30 second spot. We need a day of shooting at the dealer, then maybe another day of road shots, and wait umm the customer that said they would come in on day 1 to be interviewed cancelled and needs a make up date. That’s 3 days of production. Camera Op, Gear, Producer, Production Assistant (somebody’s gotta carry this stuff!) and Gaffer/Grip. It adds up. Now lets go back to our Testimonial project. Single day shoot an office, document the office culture with footage, do interviews and poof. Done. 1 day. Now we still have to deal with editing, but you get the point.
There is a budget for everyone, every business and every organization. With your budget and solid sense of expectation, online video production is attainable at a very high level. The power of video is evident where ever you look. Wanna learn more about the process? Did I leave something out? Let me know! Contact us and we’d be thrilled to discuss a project, thought or idea!