The Art Behind Choosing Background Music for Corporate Videos
Most companies consider the script and message they want to share with the world, but they neglect one of the most important aspects of their content: choosing effective background music for corporate videos.
How should your company choose the all-important music that accompanies their video content? Here are a few tips to make the selection process a little bit easier.
What Role Does the Music Play?
Before selecting the perfect track, you must first evaluate what role the music will play in the video you are creating for your business.
Some companies want background music that enhances the content but does not steal the show. Others want music accompanying the video to act as a leading player in the short clip. Knowing what role you desire the music to play will help you choose the perfect theme song.
Consider the content of your videos. If they are information-heavy, it might be too much to select a song with an excessive amount of words and tempo changes. Instead, you should focus on simple songs without any fancy transitions.
On the other hand, music for corporate videos can take center stage if you are dealing with broad ideas that need to evoke emotion in the viewer.
Do You Need Royalty-Free Music?
Consider your budget for the background music for corporate videos. If you have already invested in quality videography, you may not have much left in your budget for expensive music.
This is where royalty-free music comes into play. Look for high-quality pieces that will represent your brand well but without the hefty price tag.
You can find royalty-free music on popular sites such as:
- Epidemic Sound
- Envato Elements
- Music Vine
If you have a specific song in mind for your background music, you’ll need to secure permission or the license to use it in your content. This protects you from being accused of copyright infringement, which can lead to hefty fines if the artist discovers that you have used their song without payment or permission.
You can also hire a composer to create a custom piece for your corporate videos if your budget allows. Companies who truly want their video to stand out from the crowd will benefit from this option. It can be reassuring to know that nobody else in the industry will have the same background music as you.
Set the Mood
While tempo and rhythm are certainly something to consider when selecting music for corporate videos, you also need to establish the mood.
Is your video going to cover serious topics? Maybe it is a more upbeat video to promote your company’s new product or service. Either way, you need to pair the mood of your video with the music you select.
Choose music that feels happier and more exuberant for lighter or more upbeat topics. If the piece is meant to be contemplative or tug on viewers’ heartstrings, then you may want to go with something more somber.
Think About the Audience
Who is going to be watching your corporate videos?
You may find that your topics, goods, or services are geared more toward children or adolescents. If this is the case, you need to select music that would appeal to this age group. You might want happier or more upbeat music for a children’s video than you would select for one geared toward adults.
In addition to the age range of your corporate videos, consider the cultural background of your desired audience. Do they listen to one specific genre of music such as jazz, electronica, or rock music?
Your intended audience is a deciding factor in what type of music you select for your video. Do some research on the overall demographics of your audience before you choose a specific track. Age and culture play a major role when it comes to deciding on the ideal background music for any corporate video.
Hiring the Professionals
Are you still on the fence about what type of background music you need for your next corporate video?
Foundation Digital Media, based in Washington, D.C., and Maryland, is an award-winning company that can help you create the best videos in your industry. We do everything from scripting and filming to putting together the perfect background music. Call us today for help on your next corporate video debut!