Corporate DC Video Production: Managing Your Public Image
FDM is a boutiuqe company offering corporate DC video production. We live in a world in which consumers seek constant information about their preferred brands. That’s why contemporary corporations give much attention to creating their public image. If they aren’t, then they should be. They do this for the sake of satisfying their leadership and their shareholders as well as consumers. Corporations also want to inform other stakeholders (i.e. employees and government regulators). They rely on different methods of communication to create awareness of their organizational activities and to reinforce positive aspects of their brand.
Managing a corporate DC video production usually falls to a whole department of marketing and branding experts, and they employ a combination of in-house and outsourced creative types to obtain content for consumer audiences. For example, we help organizations that outsource their professional video footage for distribution to mass media markets. Without ample attention to their corporate image, we know that corporations could miss out on important opportunities to influence their industries. Inattention to reputation management could actually create other costs, including reputation repair and litigation. Many effects of bad publicity are preventable with positive brand building. In this blog post, we wish to explore how big companies use corporate video to build their best public image, usually in a variety of ways, including for branding and for demonstrating their corporate social responsibility.
Videos help corporations to tell stories.
Why? A corporate DC video production has been consistently proven as a method for distributing an important message quickly and in a way that consumers love. They enjoy watching videos because they tend to engage. They will freely share them with everyone they know. What’s more, a corporate video is easy to distribute over social media to digital and mobile audiences, and, in some cases, to edit and broadcast on cable or public television. For storytelling purposes, corporations should determine what story needs to be told and then find the right partner for expert production.
Videos Help Corporations…
to quickly recount important facts about a brand, a product, or a service. Some videos focus mainly on this kind of communication objective, however explanatory in nature. They might reinforce facts that have already been published elsewhere in the mass media. For example, a corporation might commission a TV production crew to create a short video about a vehicle that was just released to market. The vehicle’s newest and most attractive features, usually those which set it apart from previous models and from competitors’ vehicles, are mentioned in the video.
Videos appeal to viewer wants and needs
Usually, a video is intended either for a public service message or to satisfy a specific corporate objective. Both types of video should include a creative design that appeals to the intended audience. For example, a video that seeks to showcase a multi-million dollar property will differ from a video that showcases upscale baby garments. The viewers who are learning about either product want to understand their message and to feel entertained.
Videos can persuade…
people who are uncertain to buy or to take another desired action. We help clients make videos that will appeal to a viewer’s emotions and essentially help create a need that may not have existed prior to watching the video. A good video inspires action. Together, we can brainstorm ideas for winning customers over to your brand and then create innovative videos.
Learn more about our Emmy award-winning corporate DC video production services. We are in the business of producing high-quality corporate videos in the studio or on location on your schedule. We develop compelling narratives to help your corporation reach its objectives.
For more details, please contact us today.