Top Corporate Video Ideas
How many corporate video ideas are there? How many grains of sand are there on a beach! Choosing what style of video production for your business is critical. What are your goals? Call to action, inform, sell? All important questions to ask a trusted video production company when embarking on your project. You’ve signed the contract, put down deposits and have a rough idea of what you want. Now the fun part. Choosing the right vehicle. Whether it’s discovery over the phone, face to face meetings or simply providing a sample of something you like, this is the time to communicate with your video production company. There are many options, styles and budget options to consider with corporate video. Let’s take a look at the list below for few ideas…
CORPORATE CULTURE/RECRUITING VIDEOS
1: “This place is awesome” video: Shoot interviews with workers discussing why they enjoy their jobs. Get them to discuss specifics of their employment, office culture and the work they do. Why are you glad to have this occupation? What makes your job fabulous?
2: “Day in the life” video: Pick your most intriguing member of your team and document a typical day in the office. Have them portray their whole day and document everything. Interactions, meetings and yes even the water cooler. Beginning the shoot at their home and ending there can be a really powerful narrative.
3: “Award-winning employee” video: Each time an employee wins an industry honor or department accolade, try shooting a interview style video with company leadership and the award winner. An informal view into the corporate culture can be very appealing to prospective recruits. Schedule the shoot where the employer conducts the interview and the employee responses with simple, conversational responses. It’s pure magic. Discuss why they believe that worker merited the honor. You can develop an entire campaign of honorees and marketing them online. This tactic goers way beyond a bunch of hardware sitting on a dusty shelf.
4: “ Corporate Culture” video: When a new employee has made their way past the probationary period, shoot an interview with them depicting all the points of interest of their employment. Have them be as sensible and prudent in discussing the rewards and challenges of the job position. This is a far less complex style feature to shoot and produce than the day-in-the-life feature. Use it for enrollment. At some point if that individual leaves or another similar position opens up, use the corporate culture video to lure top candidates.
CONFERENCE VIDEOS
5: “Quick Explainer” video: The purpose of any convention or conference is to rouse some level of activity and interest. We all get interested in diverse ways. Possibly we saw another item we need to begin utilizing. Learned about the newest workflows at a seminar. Above all else we ideally like to meet new and interesting people. Get individuals to answer that question and assemble their answers into a short feature.
6: “Wrap” video: As in hundreds of people couldn’t make it to the expo or conference. They need to have the blanks filled in on what they missed. No one wants to look though 12 hours of raw video some guy with a handy cam shot. Make a sizzle reel about the event. Shoot engaging video of meeting, people, seminars and networking. Add some up beat music and slip in some interviews from attendees to drive it all home. Very powerful tool indeed.
CORPORATE PROFILE
7: “Company Profile” video: Very straight forward. Think documentary about your business. Talk to the leadership, employees and even a client on camera. Shoot office environment BROLL or products. These stories tell themselves. Nothing gains the trust of a perspective client quite like video can. Do it right or don’t do it at all. This is not the project you want the intern to shoot with her/his smart phone.
PRODUCT/MARKETING VIDEOS
8: “Training” video: Cars, fishing, medial surgery. We’ve seen training video used for just about every topic and or business application. Sky is the limit. Just ask. Make sure the company you hire is in tune with your business and understands how it works. Very important that the production company gets a crash course on what its like to be you. Training videos can be expensive. Get your moneys worth and immerse the video company in all things you. The results will be worth it.
9: “Product Demo” video: Nothing sells units like a product video or infomercial. Done right you can develop a following very quickly and generate sales.
10: “FAQ” video: Spell it out on camera. Have a company representative go through a series of frequently asked questions. The script can be fed into a teleprompter and thus the connection is made by the presenter looking directly at the viewer. Very captivating. You can also include BROLL, supplemental media and graphics over the FAQ’s to give it some extra depth.
EXECUTIVE VIDEOS
11: “Triumph and Tragedy” video: Have a member of the leadership tell a story of their greatest achievement (and yes, largest mistake). How did both experiences shape them professionally and focus on the personal growth of the company as a result.
CUSTOMER RELATIONS VIDEOS
12: “Best Client” video: Produce a narrative about one of your best and favorite clients. Not only is it a huge ego stroke for them, it shows that you value their commitment to business. Your business.
There are a multitude of corporate video ideas to choose from. Working with a trusted video production company can help you find the right one. Have a project? We’d love to show you what we can do for your business.
