What Are Film Tools?

Historically, the use of film tools has been implemented from the beginning of cinema. It has only been recently that these techniques and tools have been available to small and medium sized corporate video projects. So what are corporate video tools?

Ever seen a camera move that elegantly glides left or right? Or a particular shot that seems to elevate from the ground and sweep away to reveal something? That’s a film tool. They all have different names and uses. Sliders, dollies, gimbals, steady cams, wire cams, chase cars and so on.

The main goal of any DP (Director of Photography) is to put the camera in places where the viewers eyes cannot naturally be. It’s that perspective that makes cinema (and yes corporate video) shine.

Sliders As Corporate Video Tools

Our Washington DC video production company has been using sliders for years. They provide a variety of film techniques that can take an average scene and bring it to life. The addition of motion to a shot or scene accompanied by music can be a powerful tool.

Recently we purchased new slider technology from a fantastic company Rhino Camera Gear . They have beautifully combined the basic principle of slider technology but combined it with motorized attachments and tracking pivot modules. This now allows us to package smaller crews to operate and therefore bring big budget Hollywood style film techniques to small and medium corporate video projects to our clients in Washington DC, Virginia and Maryland.

The technology is brilliant and makes for some truly dramatic shots. Take a look at the sample below. While these were simple test shots of flowers and our CEO’s kid, they really capture the images in an engaging way.

We leverage this technology for all our Washington DC area corporate video clients. Please contact us if you’d like to learn more about bringing film style techniques to your next video production in Washington DC, Maryland or Virginia.