Top Tips to Create Engaging Onboarding Videos for New Hires
Whether you are creating video material for customers or new hires, the goal should be to create captivating content that holds your viewer’s attention. The first five seconds should be enough to hook your audience, so they watch the rest with rapt attention. This is the key to creating engaging onboarding videos for new hires.
If you want your new hires to watch your training videos and retain the information contained within, you need to make sure the content keeps them actively involved in the videos. Here are a few tips to help you create quality onboarding videos for new hires.
Keep It Short
While most people expect some on-the-job training when they start with a new company, they may not plan on spending an entire week watching videos.
One of the best tips to keep prospective employees engaged with your training content is to keep videos relatively short. This allows your new hires to absorb the content without feeling overwhelmed or bored.
How long is too long for onboarding videos for new hires? Most experts recommend keeping the content at ten minutes or less. This may mean you have to split complex topics up into several different videos, but it will be more manageable for new employees.
Why It Matters
In addition to keeping your training content as short as possible while still covering the details, you also need to convey why your training videos matter. How does learning the information in your videos pertain to your employee, the company, the customer, and the experience of your brand?
Make sure your videos contain content about what your company is all about, the mission statement of the brand, and the ideal customer. This gives your prospective hire a clear view of how learning these topics will come in handy once they officially start working. It also helps to build a personal connection.
In addition, this approach will set the standard that teamwork is the norm and help you weed out those who aren’t serious about your brand from the beginning. Another good idea is to have the company CEO create a short brand video to include with your training content.
Make Them Interesting
Your onboarding videos for new hires should be as engaging as possible. Unfortunately, there are times when you simply have to address the details of boring subject matter. While this is an unavoidable part of the training process, there are ways you can present it more appealingly.
Consider adding some of the following elements to keep employees engaged:
- Real-world examples
- Interactive quizzes
These ideas are out-of-the-box solutions that can hold a new hire’s attention longer than a lecture or a seminar on the same topic. Because they are more likely to be engaged with this material, they are also more likely to retain the information.
After all, viewers are likely to retain about 95% of a message they watched on video compared to 10% when reading it.
Introduce Staff Members
Is there anything more overwhelming when you start a new job than trying to remember the names and faces of everyone you meet? One way to simplify the experience of introducing your new team members is to create a video introducing the key staff members they will need to interact with—from supervisors to HR professionals.
An introduction video is also something they can refer back to if they forget someone’s name or position within the company without the embarrassment of asking around to get the information they need.
The best way to teach a new hire how to do something is to create a step-by-step tutorial of what you expect from them. This is a great resource for them to refer back to once they start working on their own.
Take screen captures as you walk through some of the processes they will be responsible for in their new role. Show them tips and tricks to make their role a bit easier. They will come to value this information and use it to do the hard work you require from them in a given workflow.
Capturing Great Video Content
If you want your training videos to be as engaging as possible, you need to work with an elite team of professionals in the Washington, D.C., and Maryland areas.
Foundation Digital Media is an award-winning video production company that can help take your business to the next level with engaging onboarding videos for new hires. Give us a call today to learn more about how we can help you grow!