8 Tips for Creating a Fantastic Training Video
Designing a training video for your company is a great way to be sure that everyone who sits through the training gets the same education every time. It eliminates some of the margin for human error: there’s no missing an important safety fact or forgetting that there’s more than one way to accomplish the same task. Creating a fantastic training video, however, is a different story. These tips will allow you to create training videos that your employees don’t mind watching.
1. Check your language
Who is your training video intended to reach? Your language should reflect the individuals who will be listening to the video. Highly formal language might work for an older training population, but when you’re working with millennials or younger workers, using language that they’ll identify with is a better way to connect with them.
2. Dress appropriately
Choose an outfit that’s in keeping with the training video that you’re creating. A clean, tidy appearance makes it easier for your audience to pay attention to what you’re saying, not to your outfit. Loud patterns or bright colors are fine for ordinary work days, but might not be as useful the rest of the time.
3. Keep it natural
Reading from a script makes you sound more stilted. Think about training videos you’ve seen in the past: when your presenter is simply reading to you, especially if they’re reading the materials on the screen while you read them. Being comfortable with the material and preparing ahead of time will lead to a smoother presentation that is more engaging for your viewers.
4. Change things up
Remember that many of your viewers have short attention spans. Plan to create a video that changes things up regularly in order to keep their attention. Vary your voice and the images on screen to make sure viewers continue to pay attention to the content you’re presenting. Using different types of content–slides, video clips, and your image delivering the content, for example–will help lead to a clearer understanding of your content.
5. Keep it brief
Don’t include information just to make your video longer. Your employees will appreciate shorter training videos that allow them to digest the content. That doesn’t mean that it should be so short you miss important information, but don’t allow it to drag on, either.
6. Get a little silly
You don’t have to make it a laugh a minute, but cracking a few jokes or offering some silly breaks in the content will help your audience stay engaged. Don’t be afraid to enjoy yourself while you’re on camera! The more fun you have, the more fun your audience will have along with you.
7. Create a solid outline before you begin
Your outline is one of the most important parts of your training video. It covers the content you must cover, the information your viewers really need, and anything else you want to be sure you include in your video. A vague outline is fine if you’re comfortable with the material, but you can get more detailed–or even write a script–if need be.
8. Keep your brand at the forefront
Your company has spent plenty of time creating its brand. Chances are, some of your new trainees chose your company because of that brand. Stay consistent to it throughout your presentation, from the colors you choose to the information you share.
Creating a fantastic training video isn’t as hard as it sounds. By preparing your content ahead of time, becoming comfortable with it, and giving a professional delivery that will engage your audience, you can create a solid video that will be sure to impress. Ready to get started? Contact us today to learn how we can help you make that training video as impressive as possible.
