Creative Marketing Video
Giant YouTube has reported over one billion unique visitors each month. Between them, that amounts to over four billion hours of video. According to the research, 52% of marketing experts across the globe reported the best ROI from Creative Marketing Video. These statistics can’t be ignored when developing an online marketing strategy.
Whether you’re a business owner looking to improve your online brand or a marketing agency seeking to improve existing strategies, there are plenty of ways to incorporate Creative Marketing Video into strategy. Here’s our pick of the best, evidence-based marketing video techniques.
Create Professional Videos to Maximize the ROI
The return on investment is undoubtedly the most important aspect of a Creative Marketing Video. In order to get the best results, you need to create high quality videos. Each video must be carefully planned, and filmed to a professional standard.
This will increase the likelihood of viewers watching until the end, visiting your website, or sharing the video on social media. Whatever your goal, a professional marketing video company can help with all aspects of the production, from the concept to the finished product.
Improve SEO by Including Videos in Your Blog Posts
Uploading videos directly to your blog has been found to boost search engine rankings significantly, with research suggesting you’re up to 50 times more likely to achieve a first page ranking with video, compared to text content (Forrester Research).
Additionally, the leading SEO community, Moz, found that using video content within your blog posts can generate up to three times as many natural, high quality backlinks. As backlinks are one of the most challenging aspects of search engine optimization, this is a statistic that you don’t want to overlook when planning your content strategy.
Grow Your Blog Using Interviews
If you’re finding it difficult to decide on content for your videos interviews are an excellent choice, and have shown fantastic results. Capitalize on the expertise within your organization, and conduct interviews with your employees on key subjects within your industry.
Sharing your wisdom with customers is a fantastic way to establish your authority with in the industry, and build relationships with other influencers in your field. This blog post has lots of great tips for creating high quality interview videos to boost your brand.
Insert a Call-To-Action Within Your Video
The Online Publisher’s Association found that 46% of users complete an action after watching an advertisement online, such as clicking a link to the company’s website.
Make the most of this statistic when creating your videos, and end with a strong call-to-action. Leave the viewer with no questions about what you’d like them to do next. Need instructions? View this step by step slideshare guide.
Include Video in Email Marketing to Improve Click-Through-Rates
One of the key struggles with email marketing is finding strategies to increase the open rates and click-through-rates associated with email marketing campaigns. Inside the consumer’s inbox, you’re fighting with a large number of organizations for attention, so it’s vital you do everything possible to maximize exposure.
Mist Media looked into this and discovered that including video within your email marketing can increase the CTR by up to 90%! Furthermore, using the word “video” in the subject line can improve the open rates by up to 20%.
Monitor Marketing Video to Improve Your Campaigns
The final thing to remember is that everything can be refined and improved. Analyze all of your videos to understand their impact. How long are viewers watching for? How many are clicking through to the website?
What type of content works best? Services like Wistia can provide analytics data on every video, and once you’ve created a few videos, you can refine your methods to ensure you keep getting the best results from your strategy.
If you would like to make professional award winning videos a part of your online marketing campaign, fill out our online form and receive a free consultation.