Creative Video Marketing Gameplan in 2016 – How the Game has Changed
A creative Video Marketing Gameplan can be a challenge for small to medium-sized businesses. Industry standards and trends change rapidly, so keeping up with marketing strategies, while keeping your business open, can be exhausting. Many owners become overwhelmed or simply ignore trends altogether, but if you want to compete, you have to give customers what they want. Here are some trends to follow in 2016.
Video, Video and More Video
Creative Video Marketing Gameplan and video ads are nothing new. A number of social platforms are dedicated to hosting videos, and more crop up each day. Given Google’s ownership of YouTube, Syndacast has estimated that by 2017, “74 percent of all internet traffic will be video.” Gone are the days when your company could ignore the need for a video component to your online presence.
More Content More Often
With the popularity of content marketing, more and more marketers are abandoning traditional campaigns, such as print ads, in favor of more relevant and inspiring content. For example, instead of creating a magazine ad that only some people will see and most people will flip past, companies like yours are engaging targeted customers with scripted “micro-movies,” complete with compelling story lines that people are likely to share and discuss on social media.
Vertical Targeting and Market Segmentation
Today, marketers have the ability to use analytics to track consumer data. Knowing your audience allows you to target niche audiences and demographics more effectively via targeted advertising. Many companies use Hootsuite to identify influencers, pounce on trends, converse with followers, and discern what their customers like, value and find interesting. The platform also helps companies manage their brand.
Hootsuite enables you to “understand how people feel about your brand and then easily filter results by location, language, and gender-for a multi-dimensional view of your market segments. If the conversation around your brand starts trending negatively you can act quickly to understand and manage the issue.”
Shifting from traditional TV Commercials to YouTube
This particular shift is great news for small and medium-sized business owners. For years, it was cost prohibitive for many business to create commercials and pay for airtime on cable stations. Unless you were a giant like McDonald’s or Walmart, it seemed impossible to reach larger audiences.
Today, as ReelSeo said in the article “A Video Marketer’s Playbook for Winning the Big Game in 2016,” Google’s research has shown that “many consumers, especially millennials, respond better to YouTube video.” In fact, “YouTube attracts an audience that’s 52.5 percent larger than America’s most watched TV broadcast of all time. And YouTube does that month in and month out.” So with a modest budget and a great story, you can create amazing commercials and compete with the big boys.
Video is here to stay. Consider implementing video in your company’s marketing plan for 2016. Have questions, just ask. Foundation Digital Media