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Legal Video Production Best Practices

May 30, 2017 | Law Firm Video

DC Legal Video Production

3 Fantastic Uses for a DC Legal Video Production

Those who work in the legal profession know how important their personal brand is. DC Legal Video Production is a via path for branding. With the countless attorneys vying for client attention, setting yourself apart from all the rest is critical for success. For some people, the legal profession brings to mind negative connotations. This is precisely why promoting the positive aspects of your profession is so important.

You need an outlet for highlighting the excellence of your firm. One way to reinforce a positive brand image, set yourself apart from the hoards of other attorneys, and highlight the important work you do is to create a corporate video with DC legal video production. With a DC legal video production, you have the opportunity to tell your story in a unique manner that sells and promotes your brand. We know that videos attract attention. So, just how can the legal field capitalize on video productions? Here are 3 fantastic uses for a video production in the legal industry.

Introduce your firm with a video production

When people are in need of an attorney, it may be because of a crisis. In some cases, people need the help of a defense attorney. Others are dealing with a divorce or child custody issue. Some people have been in an accident and seek reimbursement. People in these situations want to know they are getting the best attorney for their case. Viewing a DC legal video production that introduces your staff allows your prospective clients to get an up-close view of what you have to offer. It allows them to get a “feel” for what you are like. A well-produced corporate video will go far in selling your services to prospective clients.

Let Clients speak during a video production

Nothing promotes your services as well as client testimonials. Studies reflect that the vast majority of people believe the word of friends and family when purchasing a service or product. Although viewers may not know the clients personally, the authenticity of the client testimonial goes far in convincing others. Experts say that people usually make up their mind about others in just a few seconds upon seeing them. That is why it is so important to have a professional video production. You want the final piece to be professional as well as the clients genuine.

Showcase “a day in the life” style video 

By showing a video production of a day in the life of one of your staff, you allow the viewers to get to know your staff more intimately. Highlighting how the legal system works by showing a typical day in an attorney’s life helps alleviate stress for those who may be worried about the procedure. As they watch the video production, they can get a sense of what to expect. Seeing how you and your staff work within the legal system creates trust and respect. Creating a DC legal video production for your legal profession gives you the opportunity to stand out from the rest. Introducing your staff, providing client testimonials, and showing how a typical day goes are effective uses of corporate videos. For more information about professional video productions for the legal profession, contact us today!

About John Foundas

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and Owner of Foundation Digital Media.

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