Digital Food Marketing: Ways to Wow Customers with Signature Products
Nearly 17 percent of all television advertisements are related to food. As you plan your digital food marketing strategy, you need to come up with ways to make your video and photos stand out from competitors.
Visual food marketing is all about layering different elements to create dynamic content with professional production values. A video production team can break down your projects step by step and create a video that represents your signature products.
Fresh Food Advertising
One of the primary elements to consider when planning digital food marketing is displaying fresh food. Even if it’s prepackaged, the appearance of fresh food appeals to customers. Along with the main entree, the props that surround your product should represent the ingredients included.
For example, a pizza restaurant showcases its newest cheesy pizza. Instead of featuring it in a box, the pizza sits on a rustic cutting board, flanked by fresh tomatoes and blocks of cheese. These elements help convey the preparation and fresh ingredients that it took to create the masterpiece. Of course, this doesn’t solely apply to pizza – it should be applied to desserts, sandwiches, and everything in between.
A video marketing or video production company can use scripts and storyboards to plot these elements and enhance the freshness of the food you’re selling.
Food Elements and the Five Senses
Digital food marketing video offers techniques and production methods can make food advertisements pop off the screen, but planning these videos requires tapping into the five senses. Sight is covered via great shots of your food.
Touch can be sensed with silverware cutting into the food. Smell can be conveyed through steam slowly rising from a plate. Taste can be communicated with actions such as an actor enjoying a bite of food. Sound can capture features such as crispness and crunchiness.
The snap of a chip or the slurp of a soda can heighten the senses of anyone watching the video. A professional video production company can help blend these senses into a dynamic marketing campaign for your product.
On-Location Shoots
In addition to improving your production value, you should consider hiring a professional video crew for on-location shoots that gives customers a coveted behind-the-scenes view of your company and its food.
Whether you own a factory or a restaurant, professional lighting will help showcase all of the colors, details, and ingredients that go into meal preparation. The entire process can be edited down to a short-yet-compelling video that ends with a beautiful shot of your finished product.
