Dynamic Social Media Video

When it comes to engaging customers with content that grabs their attention, makes them connect with your brand, and inspires them to complete a call to action, dynamic social media video just works, period. It works better than simple text, or infographics. It works better than blogs, eBooks or white papers.

There are many reasons social media and video can do what so many other marketing strategies can’t. Arguably, however, what sets them apart is their unparalleled ability to connect with viewers on an emotional level. This is the reason integrating video into your marketing campaigns will boost conversions, increase click-throughs, and enhance engagement.

A host of recent studies confirms the power of dynamic social media video. Consider, for example, these metrics which Hubspot gathered from just a small sampling of those studies:

• 97% of marketers said using video had helped their customers get a better understanding of their products and services
• 81% of marketers were able to directly link the use of video to increased sales
• 76% of marketers said video increased traffic to their websites
• 83% of marketers reported that video delivered a strong ROI for their businesses

 

Dynamic Social Media Video Is Not Equal

Does this mean that all you need to do is pick up a camera and start shooting to get these kinds of results? Obviously, many businesses achieve stellar results, while others barely move the needle. Said differently, to be effective (which is to say, to help you achieve your business objectives), your video needs to be professionally produced and effectively targeted to your audience and their concerns.

It also needs to immediately grab the attention of readers, create an emotional connection, and say a lot in a short span of time. 

Here are 3 brands which were able to do that, and the results they achieved:

Conclusion Most videos don’t achieve these kinds or stellar results, but they really don’t need to. They just need to do what you intend them to do, whether that means getting more people to click on a social media ad, or respond to an email, or share their contact information with you. Because social media and video are such powerful mediums, they can do all this, and more, particularly when you work with an agency that instinctively understands video and its capabilities.

To learn more about the ways our video production services can help you meet your core objectives, drive sales and grow your business, contact us today!