Plan Your Online Video Product First
You’ve decided your business needs to freshen up its online presence. A new Effective Online Video will help drive SEO and provide a much needed facelift to your website. This is a smart plan, as it is increasingly clear that consumers love online videos.
In the Forbes article, How Video Marketing Is Changing Online, John Rampton informs us that “in 2014, audiences engaged with video at a 43% growth rate, and 3/5 of their viewing was on a mobile device. YouTube attracted the most unique visits [with 800 million] per month.” That’s a lot of online videos vying for consumer’s time and attention. Make sure your online video stands out amongst the crowd by following these steps:
Affodable Effective Online Video
Only produce what you can afford to create. Of course you want a polished effective online video, but if your budget is a fraction of the bids you’ve received, a compromise must be reached. Plan on cutting down on length. It’s simple solution to reducing costs. Another good plan is to simplify your message.
Effective Online Video don’t have to cost a fortune to be effective. Revisit what you want your video to accomplish, and make sure your goals are clear.Talk to your potential production company collaborators about innovative ways to cut costs. Regardless of where you land, have a firm budget and stick to it.
Multiple Pre-Production Meetings
A professional video production team has been hired. You’ve seen their demo reels and decided they are the best team for your online video needs. You’ve collectively agreed on a realistic budget that will give your business exceptional quality without breaking the bank. Before turning your project over to the experts, plan to request a minimum of two meetings prior to filming.
Plan out a list of questions for your production team and make sure everyone is clear on your vision for the video. Think visually, storyboarding out what you want your video to look like. Researching competitor’s videos is also essential to success. Having professional help is great, but ultimately this is your video and your company’s reputation — so don’t be afraid to take charge when necessary.
A Solid Script
No matter what type of online video you’re creating, you need an engaging storyline. People have to care about your story or they won’t bother to watch it. Give them a reason to care by tapping into human emotions.
Make your story relatable. In your plan should be the length, if you’re going to use actors, interviews, or animation, then set your ideas to paper. Finally, edit, edit, edit, and then edit some more, making sure your script is polished and focused before ever turning on the camera.
Where Is Your Video Going Live
Having a effective online video on your homepage is a no-brainer, but embedding it and then never promoting it is a clear way for your video to get lost in the sea of online media. Have a marketing plan and strategy for your new online video content. Promote the video on social media before going live, or feature a clip in your monthly eNewsletter. Finally, throw the video into your social media mix now and then, once it’s been on your website for awhile.
