Effective Video Marketing Grow Blogs
One of the best uses of effective video marketing is to create an interview video. They can showcase the expertise of someone in your field, one of your employees or a testimonial from a customer. Regardless of the type of custom video production you create, it is important to use the following steps to ensure the quality of production and the value of the content. The right business video production services will ensure your video interviews achieve the results you want.
Find Interesting Interviewees
When you are looking for an on-camera interviewee, your best bet is to find someone within your industry who will provide interesting inside information to share with your viewers. While it can often be difficult to coordinate schedules for an on-camera interview, especially when the other party lives elsewhere, it can be well worth the time and effort to interview a prominent individual in your industry. The more interesting the interview, the more views it will generate. This is effective video marketing.
Allow a Natural Progression
If you are thinking of sending the questions ahead of time, think again. The last thing you want is for your interviewee to craft and memorize responses. This creates a rehearsed feel to the video, reducing your credibility, as well as that of the person you’re interviewing. Instead, allow for a natural progression of the interview process. If you need to stop and restate a question to give him an opportunity to give a better answer, it’s okay. Editing will take care of creating a smooth flow to your final video.
Tailor Questions to Your Audience
Before you conduct the interview or create your list of questions, consider who your audience is and what they want to know. This will help you create an interview video that appeals to the right people. Custom video production gives you the freedom to determine the angle of your interview and who it will potentially reach. When you hire business video production services, they can help you find the best ways to reach your target audience.
Edit It into a Compelling Piece
All of your online content should be compelling and interesting, attracting the attention of customers and prospects. The goal is to provide information your visitors want to watch and will answer many of their questions. Unfortunately, when you record the interview, there may be pauses or other imperfections where you had to ask a question a second time to allow the interviewee to answer in a different way. Quality business video production services will help you edit the content to create a fluid video that attracts visitors.
One of the most effective types of custom video production is the testimonial interview. If you choose this method of providing information to your target audience, you need to find someone in your industry, your company or a customer who will offer an interesting point for your viewers. It is also important to tailor questions to your target audience, send those questions to the interviewee ahead of time and hire business video production services to edit the content into a professional video.
If you are looking for a quality video production company in the Washington, D.C., Maryland, Virginia and Baltimore area, contact us. We can help you create compelling videos that will attract your audience and build your brand.