Email Marketing Videos Are Highly Effective.
Email Marketing Videos is an exceptional idea for business. If you’ve signed up for emails from your favorite retailers, you probably have noticed that they use it quite often. They wouldn’t use this form of marketing if it wasn’t showing results. That’s why you should be using email marketing as part of your business’ promotion. Instead of doing a standard newsletter, you could take it one step further. You could implement videos in your emails. Since many retailers are not doing this just yet, it will impress the people on your list.
Other Benefits of Email Marketing with Videos
Impressing your consumers isn’t all you’ll receive from Email Marketing Videos. You’ll also benefit in other ways.
Increased Click through Rate (CTR)
CTR is the number of times people click on something in the email that takes them to your website. You want this number to be high because it means your recipients found something useful in the email they received. Also, since they are going to your website, there’s a higher chance they will convert.
Improved Brand Awareness
When people pay more attention to your emails because of the Email Marketing Videos you’re showing them, they will remember your business when they need your products and services. They will also remember your business when they meet someone who may need what you offer and make a recommendation.
More Shares of the Emails
People can forward your Email Marketing Videos to their friends and family. They can also let people know about your valuable emails through social media. The more people who share your emails, the more people will know about your business (again, brand awareness). This can lead to more traffic to your website.
Increased Traffic to Your Website
This goes along with CTR, but traffic won’t just come from the people you send the email to, but from all of the people that learn about your business from those recipients. You may start to see more traffic coming from social networks, search engine searches, and direct input of your website’s URL. This is from all of those recommendations that the people on your email list are giving.
How to Incorporate Videos in Email Marketing
The best way to be successful at email marketing with videos is to host your videos on your website or on a video hosting site like YouTube. Once you have your videos uploaded, you will be able to use the link to those videos in your emails. It’s important that when you place the link to a video in the email, you include a teaser to it. You can do that by adding details about the video, so people know what they might be able to find when they click on the link.
You may want to include snapshots of portions of the video in the email. By showing people a glimpse of what they may see in the video, it might encourage them more to click on it. It’s all about enticing them to watch the video because that’s the first step in marketing your business to those people.
How to Get Started
To get started with email marketing with videos, you’ll need a video. It’s best to portray your business as high quality by having a high quality video. Contact experienced video producers in Washington DC and Baltimore today to start working on a video that will start to bring more consumers to your site, which could convert to more customers and increased online revenue.
